'Wadiz Edition' Sells Out Every Launch ··· Wadiz's Planning Strategy Pays Off

 'Wadiz Edition' Sells Out Every Launch ··· Wadiz's Planning Strategy Pays Off

- Three Consecutive Hits with 'Onsha·BasicBook·Nok-yul Pack', Early Bird Quantity Sold Out Immediately After Opening 

- 'Wadiz Edition' Receiving Offers for Domestic and International Retail Partnerships, Upcoming 'Kuza Fan' Also Showing Strong Momentum

- Product Planning Reflecting Customer Feedback is the Key to Success ··· Full-Scale Global Expansion Underway

The Funding Platform Wadiz (CEO Shin Hye-sung) has proven brand competitiveness as its 'Wadiz Edition' has achieved successive hits.

'Wadiz Edition' is a collaborative product brand jointly planned by Wadiz and makers based on supporter feedback. All products released so far—△ Hot Spring Water Shower Filter 'Onsha' △ Value-for-Money Laptop 'BasicBook' △ 'Nok-yul Pack' Infused with Green Tea and Job's Tears—sold out their early bird quantities immediately after opening, proving their popularity.

The first product 'Onsha' is a shower filter created in collaboration with 'Setlap', a hot spring water skincare brand, and was released with improved capacity based on supporter feedback. Early bird quantities sold out on the opening day, and over 1,300 units of the first batch were completely sold out in just 3 days. Since then, it has consistently maintained a top ranking in real-time funding rankings for over two months and currently holds the #1 position in overall popularity on the Wadiz Store by sales.

Next, the laptop 'BasicBook' attracted attention with its excellent performance at a reasonable price point of around 700,000 won, with approximately 5,000 pre-notification subscribers. Early bird quantities sold out within one day of official opening, achieving 190 million won in funding in just two days. 

The third edition 'Nok-yul Pack' from Another Nature added Job's Tears to the existing green tea ingredient, with early bird quantities completely sold out on the morning of release, recording approximately 4 times the sales increase compared to the pre-renewal project and ranking #1 in real-time funding on the release day.

The fourth edition 'Kuza Multi-Handle Stand Pan', scheduled to open on April 14, is also building anticipation for an early sell-out. With removable multi-handles for added convenience, the number of pre-reservation applicants surpassed 3,800, an increase of over 2,000 compared to the previous funding project. 

'Wadiz Edition' is experiencing rapid growth not only in per-product performance but also in brand awareness itself. Since its launch, it has consistently maintained a top ranking in real-time popular search terms and has firmly established itself as a key factor in supporters' purchasing decisions.

A Wadiz official stated, "The 'Wadiz Edition' has proven its competitiveness as a brand by proposing upgraded features and reasonable prices simultaneously through close collaboration with various makers," adding "We will continue to plan products that reflect what supporters actually want in terms of features and experience, and we will carry forward this success on our soon-to-open global pages." 

Meanwhile, Wadiz will showcase 'Wadiz Edition' products on its soon-to-open global pages. We plan to support domestic makers' global expansion and expand brand competitiveness in the global market.