Wadiz's Daily 'Taste Discovery' Curation Popular... Related Payment Amount Increases 3x or More
Wadiz's Daily 'Taste Discovery' Curation Popular... Related Payment Amount Increases 3x or More
- Proposing New Tastes Through 'Today's Discovery' Theme Curation by Day of the Week
- Projects Where Payment Ratio Through the Page Exceeds 40%... Provides Customer Expansion Opportunity for Brands
A crowdfunding platform where you can meet new product and service ideas first is drawing attention as a discovery channel for consumers seeking their own taste.
The funding store platform Wadiz announced on the 22nd that the payment amount on the 'Today's Discovery' page, a theme-based curation started last April, has increased more than 3 times compared to the first week, showing visible results.
'Today's Discovery' is a curation service from Wadiz that introduces related projects centered on one theme each day.
Seven themes such as 'Innovation', 'Fandom', 'Convenience', 'Wellness', 'Routine', 'Sustainability', and 'Social' change by day of the week, allowing users to naturally explore areas they had not previously shown interest in.
Some projects that hit supporters' tastes have 40% or more of the total payment amount processed through the page, proving the clear curation effect.
The <iTherapy Pain Relief Massager>, introduced on Thursday with the 'Wellness' theme, had 42% of the total payment amount generated on the curation page, and <SilverFax All-in-One Car Seat> with the 'Convenience' theme on Wednesday achieved 50 million won in just two days after launch, with 40% of it processed through the page. <Detective Conan SS Edition> on Tuesday with the 'Fandom' theme also had 25% of the total amount coming through the page.
Wadiz believes that not only algorithms but also users seeking a unique exploration experience are responding to the 'Today's Discovery' curation.
A Wadiz representative stated, "There is growing demand from consumers looking to discover new tastes they have not experienced before," and added, "Today's Discovery is positioning itself as a gateway that provides consumers with diverse options and offers makers conducting funding with effective exposure and opportunities for funding success."