Are there any recommended strategies for increasing participation in overseas funding campaigns? (Tip for setting shipping costs)
Please set the overseas shipping fee to 0 won including the shipping fee in the reward amount.
In order to increase the participation rate of overseas supporters in funding, it is important to come up with strategies on how to show the shipping cost!
We should make sure that no supporters leave the funding because of the shipping cost.
Overseas supporters are sensitive to the total amount of payment.
Immediately before payment, if the shipping fee is added to the total payment amount, it gives the impression that the shipping fee is more expensive than the reward amount, which can lead to a supporter departure.
💡To prevent this, please include the shipping fee in advance in the reward amount
| Sortation | Existing | improvement |
|---|---|---|
| Rewards amount | 25,000 won | KRW 40,000 (including shipping fee) |
| The delivery charge | 15,000 won | For free. |
| Total Payment Amount | 40,000 won | 40,000 won |
By designing this, you can give supporters the perception that "you just have to pay this amount at no additional cost!"
💡 Use the following expressions for the reward description
- Shipping fee included
- It will be shipped worldwide at no additional cost
- All prices are final including shipping costs
I can clearly convey the message to supporters, "Just pay the reward amount at no extra cost and it's over!"
💡It's easy to set up
1. Check the average shipping cost for major countries
- Example) US KRW 15,000 / Japan KRW 8,000
2. Include shipping fee in reward amount
- Example) Rewards 30,000 won + shipping fee 15,000 won → 45,000 won
3. Add phrases with shipping cost
- Rewards Name: [Including shipping fee] Portable tumbler set
- Detailed page: The amount of the reward is the final amount including overseas shipping. There is no additional cost during the payment phase!
4. Design rewards by tying up countries with the same shipping cost
- Example) US, Brazil KRW 30,000 / Japan, China, Vietnam KRW 25,000
Small differences lead to big achievements!
The recommended shipping cost inclusion strategy can affect supporter satisfaction, payment conversion rate, reviews, and repurchase rate.
Please make sure to give overseas supporters a clear reason to even participate in the final funding through consideration for shipping costs!