"Wadiz Powers Through Consumer Slump" Wadiz Sees First Half Book, Art, and Kids Funding Growth of 158%

"Wadiz Powers Through Consumer Slump" Wadiz Sees First Half Book, Art, and Kids Funding Growth of 158%

- Rapid growth in books, art, and kids categories... Book funding records highest growth of 218%
- Kids funding gains momentum as birth rate rebounds... Childcare and infant products account for half
- International art funding participation from the US, France, Mexico and more… Wadiz emerges as a new distribution channel for art

Wadiz announced on the 17th the results of its first half funding trend analysis, revealing that the books, art, and kids categories grew an average of 158% compared to the same period last year.

By category, funding amount increase rates showed books at the highest with 218%, followed by art (195%), kids (50%), and food (18%).

Notably, in the books category, the top 10 projects all succeeded in hundred-million-won funding, garnering attention. Among these, children's books accounted for 31%, showing clear linked growth with the kids category.

In self-help books, differentiated content such as and garnered attention by raising over 100 million won.

In the kids category, childcare and infant products funding accounted for 49% of the total. Wadiz analyzed that this growth trend aligns with the expansion of Korea's kids industry as a whole.

In fact, according to Statistics Korea, the number of newborns in April this year was approximately 20,000, an 8.7% increase compared to the same period last year. With the rebound in birth rate and the emergence of millennial-generation parents who value practicality, the kids category is emerging as a new growth driver for Wadiz.

In particular, projects targeting infants and toddlers such as (700 million won) and (300 million won) achieved consecutive hits, leading category growth.

In the art category, achieved approximately 900 million won in funding in just under two months, garnering attention. In particular, payments from the US, France, Mexico and other countries brought attention not only from domestic customers but also from international audiences.

Additionally, transactions of high-value art works priced at 300,000 won to over 1 million won have increased, such as by Gaya Bronze Casting and by Loewe Finalist. Through successive hit art fundings, Wadiz is strengthening its position as a new distribution channel for art works. 

Wadiz plans to expand fundable categories and advance infrastructure for mutual growth with local small business owners and emerging brands.

By advancing AI technology such as AI agent adoption and automated ad review, Wadiz will enhance funding accessibility and convenience, and will support makers' sustained growth through monthly special events and marketing support.

A Wadiz official stated, "Despite the sluggish domestic market, new challenges continued, and as a result, advancing categories such as kids and art stood out," and added "Going forward, Wadiz will become a platform where makers can discover new markets and supporters can discover new tastes through Wadiz's differentiated funding ecosystem."