"Winter Fashion Met in Summer" Wadiz, Consecutive Hundred-Million-Dollar Funding Through Counter-Season Strategy

"Winter Fashion Met in Summer" Wadiz, Consecutive Hundred-Million-Dollar Funding Through Counter-Season Strategy

- Fashion Project Averages 330,000 KRW per Funder... Three Times Higher Than Fashion E-commerce
- Clothing (23%)·Bags (21%)·Luxury (20%) Order... Clear Demand for 'Quality-Focused Consumption'  

Wadiz demonstrated meaningful results in its fashion pre-order strategy ahead of the FW season, proving the power of 'counter-season planning exhibitions.'

In the planning exhibition showcased from August 21 to September 3, the average funding amount per person for fashion projects came to 330,000 KRW.

This is more than three times higher than the average transaction value of fashion e-commerce, demonstrating that Wadiz fashion supporters are willing to open their wallets for high-priced products.

Based on funding amounts, categories were tallied as ▲Clothing (23%) ▲Bags (21%) ▲Luxury (20%) in order, revealing clear demand for both traditionally popular items and high-end brand products.

Wadiz Fashion's greatest strength is that products and materials are chosen by consumers for their quality, regardless of brand recognition. In fact, in this planning exhibition, various makers ranging from global luxury brands to new emerging brands achieved results, proving the trend of 'quality-focused selection.'

In this planning exhibition, various fashion brands competed fiercely to record pre-order hits. The maker 'Visual Shock' exclusively debuted the for the 2025 A/W season official stock pre-order on Wadiz and surpassed 100 million KRW in just one day. 'BlueGate' introduced a limited edition rechargeable analog imported watch that is popular among Gen Z, causing a sensation with the popular option selling out on the opening day and achieving 50 million KRW in transaction volume.

Additionally, street casual brand 'Hyperlite' prepared the through a counter-season strategy and exceeded 100 million KRW with overwhelming discounts and benefits, while 'The Lemu's recorded approximately 80 million KRW in transaction volume, establishing itself as a key item for the FW season.

Beyond these, numerous projects such as Tamim Zelebra (70 million KRW), Rinne Italian Designer Bag (40 million KRW), Diberno Passport Bag (40 million KRW), Fishtail Parka (50 million KRW) and others were recorded as success stories, achieving the largest-scale results for a fashion planning exhibition in a year.

A Wadiz official said, "This counter-season planning exhibition became an opportunity for new fashion makers to receive attention," and added, "We hope that going forward, starting with the FW season, more brands will be able to meet supporters through Wadiz."