⭐ How to Write Wadiz 'Stories' Like This
Wadiz projects are
it is important to write your story well
How to Write Wadiz 'Stories' Like This
Korea’s No.1 Crowdfunding Platform Wadiz.
Now you can introduce your products to APAC market customers with just one Wadiz funding project.
Does it sound difficult?
At Wadiz, you can easily start your global expansion if you write just one detailed product page (story) well.
In Wadiz, a story refers to the 'detailed product page' of a general e-commerce platform.
Since Wadiz supporters, who are our customers, value a brand's worth and authenticity, writing a good story is important.
Of course, since your story will be introduced to supporters from various countries with different cultures, you need to take a somewhat different approach than the detailed product pages you have written so far.
Don't worry. Through this content, I'll teach you all the ways to write stories that captivate Wadiz supporters.
1. Why Stories Matter, Even Globally
In Wadiz, a story refers to the detailed product page of a general e-commerce platform.
It's such an important element that some say it determines the success or failure of a Wadiz project.
Wadiz supporters, who are our customers, differ from other e-commerce customers in that they pay attention to the product's value and story.
They are exploratory consumers who come looking not simply for cheap products with good value, but for good products and valuable products worth investing their money in.
That's why supporters decide whether to participate in funding based on how much resonance your maker story in the story creates and how authentically it comes across.
At this point, the story I'm talking about includes not just the detailed product page area, but also the project title, main image, introduction video and photos, reward name, and introduction.
Only by carefully writing all areas can you attract supporters' attention and participation.
2. This is where your project's first impression is decided
Writing a good project title
A project title is a one-sentence summary of our project.
There are 3 rules to keep in mind when writing a project title.
(1) Make it so anyone can tell what reward it is just by looking at the title
When supporters access Wadiz, the first screen shows a project list with representative images and titles of numerous projects.
That's why you need to write the title so that supporters can tell what product or service it is just by looking at the title, making supporters interested in your reward click on it.
Let's look at an example. Just by looking at the title
The same is true of other examples. Words like 'butter', 'capsule cosmetics', and 'shampoo bar' immediately reveal the identity of the reward.
Especially the last example is a case where an eye-catching phrase is added to the shampoo bar to increase the attractiveness of the reward. In this way, you must include core keywords that represent the reward in the title, and place the keywords at the front of the title so they are well visible.
(2) Do not use special characters or emoticons
A title should be easy to read at a glance. Using special characters or emoticons in your title reduces readability, making it hard to convey your meaning properly.
In particular, you should also avoid writing entire English titles in capital letters. This can look like an advertisement and lower brand credibility.
(3) Think carefully about translation expressions that convey the characteristics and appeal of your reward
After using AI auto-translation to translate your project title, please check the translated foreign language title once more.
This is because a project title that is simply a literal translation may not properly convey meaning to supporters from diverse cultural backgrounds.
Considering the countries to which your reward will be shipped, it is important to change it to a concise yet attractive expression that supporters in that cultural context can intuitively understand.
Choosing your introduction video and photos
The introduction video and photos are the first areas supporters encounter when they enter your project's page.
Since it occupies a large area at the top of the page, it's no exaggeration to say it determines your project's first impression.
You can register either a video or a photo in this area. There are things to be careful about when registering each.
(1) If you're adding a video - register a horizontal video
Please register the video in 16:9 horizontal format, considering the size it will be displayed in the Wadiz project screen.
Also, videos can be inserted with URLs from video streaming services like YouTube or Vimeo. The thumbnail image that will be displayed must be set directly in the platform where you uploaded the video, that is, on YouTube or Vimeo.
(2) If you're adding photos - don't put event details first
You can add up to 10 introduction photos. In some cases, when running a supporter participation event, an image containing event details is placed first in the introduction photos to emphasize it.
If you show images of gifts or other items provided as event benefits, it can confuse supporters about the project's content. Especially when it comes to overseas supporters, the events are likely not being held for them.
Since this can give supporters a negative experience, it is important that introduction photos contain only content about our project and reward.
(3) If you're adding photos - do not put text in images
Also, you cannot use images with text in them. The same goes for animated image video such as GIFs.
If text is included in the image, lower readability can actually reduce supporter participation rates.
(4) If you're adding photos - choose an image that clearly shows your reward
Supporters decide in just a few seconds by looking at a photo whether it's the service or product they want.
That's why I recommend you prepare a clear photo where the identity of your reward is immediately visible.
3. Please always follow these rules when writing your story
Now I'm going to tell you tips to reference when you start writing your story content.
Before that, there are 3 rules you absolutely must follow when writing a story for your Wadiz project.
(1) Avoid creating your story as a single image
When writing the story body, please always separate images and text when writing.
Be sure to use the Maker Studio editor (editor) function to enter explanatory text directly as text, and upload image files separately to create your story.
When you write it this way, the story becomes much more readable, and the likelihood of supporters who read the story to the end participating in funding increases.
Also, by entering text separately, you increase the likelihood of getting top exposure not only through searches within Wadiz but also in external portal search results.
So be sure to use the editor function to enter explanations as text.
(2) Do not put text in animated image video such as GIFs
Many stories put text on animated image video such as GIF, WebP, MP4 to explain the characteristics of the reward. However, this is actually a way that reduces readability.
In particular, text included in animated image video cannot be auto-translated by AI, so untranslated text from that video may be exposed to supporters from other cultures. Naturally, readability decreases and supporters have difficulty understanding the content.
Of course, if a reward's characteristics are well displayed through movement, I recommend using an appropriate animated image video in your story.
However, please be sure to avoid putting text in the image. If you really want to use an animated image video that contains text, please create separate Korean/English versions and apply them to each story.
(3) Always write text with left alignment
In reality, most Wadiz supporters read stories on mobile devices. That is, readability when viewed on a mobile screen is also important. In particular, for global projects, stories are translated into various languages.
In this case, a story written with left alignment without line breaks has the highest readability on the supporter's screen.
Be careful with center alignment or uneven alignment, as they can easily reduce readability when translated into other languages.
4. Include this content in your story
Now that you've mastered the 3 rules above, it's time to fill in the content of your story.
Basically, at Wadiz, we recommend writing your story in the following 7-step order.
01. An introduction that catches your eye and sparks interest
02. The reward creation process, the motivation for making the reward
03. Characteristics of the reward
04. Detailed description of the reward (photos, etc.)
05. Reward composition (product options, etc.)
06. Event (only if you are running one)
07. Maker introduction
(1) Start with a striking introduction
It's good for a Wadiz story to start the introduction with a persuasive sentence that elicits empathy from supporters.
Let's look at the wallet project story in the example below. It mentions concerns that supporters often have when buying wallets, inducing empathy and interest.
It then adds the motivation for creating the reward to solve these concerns and the maker's concerns during the manufacturing process, further building trust in the project and maker.
If you're thinking about your story introduction, I recommend starting with a similar flow.
The key here is that in the story introduction, you should not just focus on conveying efficacy and effects, but think about what group of supporters would participate in our project, and start with a sentence that elicits empathy from them.
(2) Make active use of YouTube videos
Using video to introduce your reward can be effective. In fact, content such as how a product works or user reviews can be better understood through video than text or images.
Therefore, if you have a YouTube link related to your project or reward, I strongly recommend that you actively use it within your story.
(3) Be sure to add credible materials if you have them
The biggest concern for supporters considering funding is whether the maker running the project is really a trustworthy person and whether the reward is a credible product.
In particular, overseas supporters who have to wait for a long shipping period will be even more concerned.
Therefore, if you have materials and content that can build supporters' trust in your project, such as patent applications, certificates, research results, trade show participation photos, and real user reviews, I recommend showing as much as possible.
At this point, it would be even better if you add an explanation of the certification/research institution so that supporters from other countries can also understand it.
(4) Write FAQs in detail
It would be nice if you could carefully write frequently asked questions at the bottom of your story. Since the product comes from overseas, there could be significant concerns about shipping time, refunds/exchanges, and after-sales service.
If you provide detailed information about related matters in advance, you can ease anxiety and increase the likelihood of funding participation. At this point, if you also mention the shipping countries within your story, you can catch the eye of overseas supporters one more time.
(5) Avoid expressions that require caution
For the successful operation and credibility of your project, you should be cautious about using certain expressions.
Representative examples include definitive and guaranteed expressions like '100%' and 'unconditionally', false or misleading phrases like using 'FDA approval' without actually receiving approval, and expressions that are political, discriminatory, or potentially controversial.
This is not permitted under Wadiz policy, and funding may be suspended in the post-review process, so caution is needed.
(6) Introduce the maker with real photos and honest content
At Wadiz, we require you to write a maker introduction in the last part of your story. In funding, one of the key factors for success is to make supporters have confidence in the maker and be willing to wait.
That's why it's necessary to pay attention to how you write your maker photos and introduction. For photos, please use real photos instead of emoticons or caricatures. It doesn't have to be a photo with your face prominently displayed.
Any real photos that can showcase the project well, such as project creation process photos, team group photos, or work photos, are great.
Also, please write the introduction content not in a stiff and formal manner, but with a feeling of conversing with supporters, organizing the things you felt you absolutely had to say.
Sometimes one sincere sentence can have far more power than 100 product photos.
By conveying 'who made the reward' and 'what kind of person it is' through your real face and honest introduction, you can make supporters have confidence in your project and participate.
5. The key to purchase conversion, reward name & introduction
If you've captured attention with an attractive project title and story written according to the guidelines I've shared, now it's the final gateway to lead supporters to checkout: how to write the reward name and description.
(1) Write the reward name concisely, focusing on keywords
Like a project title, a reward name should also be something supporters can understand at a glance. That's why it's important to write it short and clearly, centered around core keywords rather than complex sentences.
For example, if you write 'Antibacterial towel 10-piece set' containing product type and composition information as key points, supporters can understand quickly even when translated into other languages.
(2) Mark units and quantities accurately
Since Wadiz rewards often have set compositions, there are many points that can be confusing for supporters, such as 'how many items come', 'how many ml', or 'what composition'.
That's why it's important to accurately list units such as composition quantity, capacity, and size without omission in the reward description. In particular, so that overseas supporters can also understand accurately, please use globally common notations.
(3) Check if the expression is awkward after AI translation
Even if you use Wadiz' AI auto-translation feature, the meaning can be conveyed awkwardly or be grammatically unnatural. Therefore, you must check the final translation once more.
In the price notation section, you also need to check if the currency unit is marked accurately. You must always remember the fact that supporters from various countries speaking different languages are viewing our project.
So far, we've learned about how to write stories so that you can attractively introduce our project to multiple countries around the world with a single story.
A chance to connect with supporters, both domestic and international, that you didn't know about, and to make them fans of our brand! Please write your story with sincerity.
