[H1 2026 First Half Trend Report] Here's How Brands Create Trends
Complete Your 2026 Project Success With This Report!
'Exploring Values That Enrich My Everyday Life' Becomes the Focus in 2026
Wadiz supporters cross boundaries and open their wallets for projects that maximize satisfaction in every corner of their personal lives.
Throughout 2025, countless makers' challenges and supporters' discerning choices filled Wadiz. At the crossroads of success and failure, what was the real trend of 2025 that opened supporters' wallets?
To help makers' projects achieve even better results in 2026, we've compiled trends based on Wadiz's successful cases over the past year. By examining data from a cumulative 7 million supporters, approximately 90,000 projects, and 1.5 trillion won in transaction volume, we analyzed not only the sales, average order value, and number of supporters of truly high-performing fundings, but also added qualitative evaluations.
Introducing the new opportunities to focus on in 2026.
Core Signals Discovered from 2025 Success Stories
Project success begins with the 'ability to read the flow.' By analyzing successful projects that earned Wadiz supporters' meticulous choices, three key changes were identified.
- 'Self-Worth' Explosion in Tough Times: Even amid economic uncertainty, consumers invest generously in products and services that address health (mental/inner beauty) and ultra-personalized needs.
- 'Scarcity' is Now 'Collectible Value': Rather than simple mass-produced items, products with distinctive performance, transparent verification processes, and 200% collectible value rarity have boosted funding success rates.
- Small AI Revolution in Daily Life: In the home appliances/device sector, products combining AI and data have gained high popularity by delivering 'big satisfaction from small changes' throughout daily routines.
7 Core Trends to Make Your 2026 Project a Success
[Tech·Home Appliances]
🏎️ RACING : The 'acceleration of tech appliances' that doesn't stop even in tough times. Distinctive performance through AI and data utilization is key.
[Fashion]
🎯 FOCUS : You must survive by showing 'just one strength' clearly! Projects focused on main identity succeed.
[Beauty·Food]
🔁 ROUTINE : Increasing demand for healthy habit products that become 'a journey to complete my own beauty,' not temporary changes.
[Living]
🎬 SCENE : No more universal products. Choosing products that create 'truly irreplaceable' ultra-personalized living spaces.
[Leisure·Sports·Activities]
🧘 PERSONAL : Explosive demand for customized activities and equipment tailored to 'each person's lifestyle,' instead of standardized sports.
[Publishing·Art·Goods]
🏆 WORTH : Content that offers scarce works or profound experiences that 'make my everyday more valuable.'
[Kids·Pets]
🔎 PICKY : Increasingly selective—only 'verified good things!' Transparent ingredient disclosure and safety have become essential.
Based on projects opened between 2024.11.01~2025.11.30.
The first thing needed to prepare for 2026 is getting a sense of 'where to focus.' This trend contains exactly that hint.
Now what remains is how you connect this trend to your project.
Utilize the benefits of participating in various featured collections in 2026and take the category-specific 2026 Trend Reports as hints to understand supporters' needs, and naturally the direction for your next project will become clear.
We're waiting for makers who will create new beginnings with Wadiz.
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