Museum Goods Succeeded on Wadiz... 'Silla Gold Crown' Funding Achieves Hundreds of Millions, Global Response Follows

Museum Goods Succeeded on Wadiz... 'Silla Gold Crown' Funding Achieves Hundreds of Millions, Global Response Follows

- 'National Museum of Korea·Mooze' Keyword Project, Funding Amount Increases 18 Times Year-on-Year
- Silla Gold Crown Jewelry Wadiz Exclusive Edition, Sold Out in Two Days After Launch
- Global Response from the US and Beyond... Museum Goods, Wadiz Validates Global Demand

Wadiz (CEO Shin Hye-sung, www.wadiz.kr) announced that museum goods projects that reinterpret Korean traditional culture in a modern way are achieving remarkable results in the crowdfunding market.

Recently, the museum goods (Mooze) market shows clear growth. According to the National Museum Foundation of Korea, museum goods sales for this year (January to October) surpassed 30 billion won in annual sales for the first time since the foundation's establishment. As interest in traditional culture grows, the demand for cultural products such as museum goods is expanding.

This trend is also confirmed in Wadiz funding. In 2025, museum goods projects on Wadiz that include the keywords 'National Museum of Korea' and 'Mooze' increased approximately 18 times year-on-year based on cumulative funding amount, and the number of pre-notification subscribers also increased approximately 6 times, showing that interest in museum goods is quickly converting into actual funding participation.

A representative example is the exclusive Silla Gold Crown Jewelry edition by 'KIMSMI'. This project had approximately 3,000 pre-notification subscribers and surpassed cumulative funding of 130 million won.

This funding, featuring a brooch, necklace, and earrings inspired by the Silla Dynasty Gold Crown Tomb, attempted product differentiation by exclusively introducing on Wadiz a brooch with an emerald-colored cubic added to the existing design, and the prepared quantity sold out completely in just two days after the project launch.

In addition, participation from English-speaking supporters in the United States and other countries garnered attention from overseas. In line with the global success of K-content such as K-pop Daemon Hunters, the analysis suggests that interest in goods featuring Korean traditional culture in a modern interpretation is spreading overseas.

Accordingly, makers are utilizing Wadiz funding as a new sales channel to quickly confirm overseas response and validate initial demand.

In addition, museum goods projects continue to garner interest across various categories such as jewelry and living goods, including jewelry inspired by Joseon white porcelain, incense shaped like traditional Korean stoves, and flower stands recreating traditional living craft items.

A Wadiz official said, "The Silla Gold Crown goods project is a representative example of confirming the marketability and global response of museum goods on Wadiz," and added, "Going forward, we plan to support goods makers who reinterpret traditional culture in modern ways to create new opportunities beyond existing distribution through various collaborations and global expansion."

Meanwhile, Wadiz plans to launch a new goods project inspired by the Seokguram Grotto Buddha statue next January, planning to expand the museum goods lineup.