Wadiz: 2025 First Half Operating Profit — Pursuing Profitable Global Expansion
Wadiz: 2025 First Half Operating Profit — Pursuing Profitable Global Expansion
- 2025 EBITDA Turns Profitable on Annual Basis... 160% Improvement Year-over-Year
- Double-digit Growth in Advertising and Private Brand (PB) Sales
- Shift to Profitability and Acceleration of Global Expansion
Wadiz (CEO Shin Hye-sung, www.wadiz.kr) announced on the 31st that the company achieved operating profit in the first half of 2025 while securing new momentum for growth through the launch of global services. This represents a phased turnaround achievement following monthly profitability in November 2023 and quarterly profitability in the fourth quarter of 2024.
On an EBITDA (earnings before interest, taxes, depreciation, and amortization) basis, the company recorded a 160% improvement compared to the previous year and annual profitability. In particular, it achieved profitability of approximately 1.8 billion won in 2025 compared to a loss of approximately 31.3 billion won in 2022, realizing a substantial 33.1 billion won improvement in profitability over three years. Annual total revenue for 2025 reached 44.7 billion won, a 3% increase compared to the previous year.
This improved performance resulted from clear growth in core revenue sources and company-wide cost efficiency improvements working in tandem. Advertising revenue, boosted by expanded demand for data-driven marketing, reached 13.2 billion won, a 10% increase year-over-year, establishing itself as a key revenue model responsible for 30% of total revenue.
Direct sales revenue, including the proprietary brand 'Wadiz Edition,' also achieved 6.2 billion won, a 10% increase compared to the previous year. In terms of costs, the company successfully improved its operating system by reducing SG&A expenses by 10% year-over-year through AI implementation.
Most notably, 2025 was the year when Wadiz solidified long-term growth momentum beyond the domestic market through 'Global Service Launch.' Wadiz launched its global service in May of last year and established the foundation for entering global markets by setting up overseas office locations and building local partnerships.
By successfully connecting initial demand in global markets centered on K-beauty, food, and content, monthly active users (MAU) in January of this year surged 2.3 times compared to the same period last year, with 40% of total traffic originating from overseas. In particular, the number of overseas funding transactions increased 8.3 times based on January this year compared to May last year when the global service was initially launched, demonstrating explosive growth.
Based on solid profitability and global performance, Wadiz is also accelerating its preparation for an initial public offering (IPO). To ensure a successful listing, the company has completed substantial IPO preparation including governance restructuring, accounting refinement, and internal regulation improvements.
Wadiz CEO Shin Hye-sung stated, "In 2025, we successfully achieved profitability in the second half through improved revenue structure and diversified revenue models, further strengthening platform competitiveness for global expansion," and added, "In 2026, we will accelerate growth momentum as Asia's leading innovation platform connecting makers' challenges across Asia and eventually the world, beyond Korea."