Wadiz Reveals AI Algorithm-Powered "Success Formula"... "Sharing is Key to Funding Success"
Wadiz Reveals AI Algorithm-Powered "Success Formula"... "Sharing is Key to Funding Success"
- Unveils Funding Growth Structure Connecting Maker Activity, Supporter Participation, and Algorithm Exposure
- Projects with 10+ News Updates Achieve 99% Success Rate... Continuous Community Communication Also Key Success Factor
- Projects with 200+ Notification Subscribers See Success Probability Increase Up to 93%
Wadiz (CEO Shin Hye-sung, www.wadiz.kr) analyzed data from projects with strong funding performance and revealed the "Wadiz Success Formula" containing operational know-how. The goal is to help more makers achieve results based on data rather than intuition or experience.
Algorithm-driven exposure expansion emerged as an important factor in successful funding. Wadiz AI Algorithm reflects actual supporter participation signals—notification subscriptions, support signatures, comments, and follows—as core factors rather than simple visitor counts. Projects with active engagement receive additional exposure opportunities on key pages like the main homepage, leading to increased new user acquisition and expanded funding participation. The inflowing supporters left diverse participation responses such as support signatures, comments, and follows, spreading interest and trust in the projects.
Wadiz identified "sharing" as the starting point of these participation responses. Particularly, during the "Coming Soon" stage before funding project launch, the more makers shared projects with acquaintances, the more active initial participation responses formed. Subsequently, supporters voluntarily shared projects of interest with family and friends, driving additional inflow and resulting in increased notification subscriptions.
The correlation between actual notification subscriber numbers and success rate was also clear. Based on projects opened from January 2025 to March 2026, the success rate for projects with 1-50 notification subscribers was 36%, while those with 200+ subscribers rose to a maximum of 93%. Additionally, approximately 60% of early sales during the same period were generated through notification subscribers, revealing that notification subscriptions are closely linked to actual purchase conversions.
Meanwhile, continuous communication between makers and supporters was also confirmed as a major success factor. Projects that published 10+ news updates achieved a 99% success rate. Content that builds trust—such as product development processes, production status, and FAQs—showed higher conversion to actual funding participation.
A Wadiz official stated, "Successful funding is created by accumulating supporter sharing and participation, and continuous communication with the community," and added, "Going forward, we plan to continuously strengthen AI-based support features and platform enhancements so that makers can connect with more supporters based on data and achieve actual results."