[Wadiz] Transparency Report Vol.08

CASE 01: Case of Advertising General Food Products as Health Functional Foods

Food / Food Labeling and Advertising Act / Correction

01 · Detection

AI Monitoring

Detection of expressions in project stories that claim general food products “burn fat,” “increase basal metabolic rate,” or “burn body fat without exercise”—i.e., claims regarding bodily functions or effects.

02 · Review

Moderator Review

Confirm that the product in question is a general food product not recognized as a health functional food, and review whether it could be mistaken for a health functional food or claims to have functional benefits based on the standards of the “Act on the Labeling and Advertising of Foods, etc.”

03 · Action

Request to Revise the Story

We requested revisions to expressions claiming functional benefits or efficacy, such as “body fat burning” and “increased basal metabolic rate,” and the maker has completed the revisions.

CASE 01 Detailed Case

Case of General Food Misrepresented as a Health Functional Food

This case involves general foods that have not been certified as health functional foods claiming functional benefits such as “burns fat” or “burns body fat without exercise.” Expressions that mislead consumers into believing general foods are health functional foods or that claim specific functions or efficacy may violate the “Act on the Labeling and Advertising of Foods, etc.”

CASE 02: Use of Sensational Expressions

Beauty, Sexual Wellness / Food Labeling and Advertising Act / Revised

01 · Detection

AI Monitoring

Phrases and images in the project story that could be associated with stimulation of specific body parts or sexual satisfaction were detected through AI monitoring.

02 · Review

Moderator Review

The user’s age (19 or older) has been verified, and certain expressions in the Story are reviewed against operational policies to determine if they are excessively sexual in nature.

03 · Action

Request for Story Revision

We requested revisions to certain phrases and images deemed excessively sexual, and the maker has completed the revisions.

CASE 02 Detailed Case

Case of Using Sensational Expressions

This is a case where expressions were used that directly emphasized stimulation of specific body parts or sexual satisfaction. Even for projects targeting adults aged 19 and older, expressions that evoke sexual acts or excessively emphasize sexual stimulation may be restricted under our operating policies; therefore, we took corrective action regarding the relevant expressions.

1. Use of Misleading Pharmaceutical Terminology

Report Details

A supporter reported that expressions such as “oral Wegovy,” “Wegovy alternative,” and “GLP-1” were used in a Story ad, which could lead consumers to mistakenly believe that general foods or dietary supplements are pharmaceuticals or obesity treatments, potentially violating the Act on the Labeling and Advertising of Foods, etc.

Verification Results

Upon reviewing the advertising language within the project, we confirmed that expressions were used that could lead consumers to mistake the product for a drug. Consequently, we determined that there was a potential violation of relevant laws and regulations, requested that the Story be revised, and took appropriate measures; the expressions in question have now been corrected.

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wadiz Transparency Report Vol. 07