Wadiz Funding Success Guide | How to Announce that the Project is Launching Soon and Run Ads to Attract 1,000 Subscribers
Updated: July 15, 2026
It's helpful for people like this.
- It's my first funding, and I'm curious about how to succeed
- I started to open it, but I can't get many notification requests
- I don't know if I should advertise or how much I should spend if I do
- I don't know how to plan the opening period and the commercial schedule
1,000 notification applications don't gather because they're waiting. Projects that raised more than 10 million won made good use of target advertisements.
When we analyzed the project to end 2025~2026, 77% of the projects that exceeded 1,000 notification applications before opening recruited more than 10 million won. In this article, look at budget and timeline guidelines based on actual successful makers' advertising data, from notification application targets to operating periods.
1. Mission scheduled to open: Gathering 1,000 people in two weeks
Notification applicants gathered during the scheduled opening period are supporters who make the first payment on the day of opening. First day payments create achievement rates, and achievement rates attract new supporters' attention. So, how many people are collected before the opening is actually the starting line of the recruitment amount.
|
Scheduled opening period
|
10 million won + probability of success
|
probability of funding failure
|
Recruitment amount (median value)
|
| Less than 7 days | 3% | 39% | 600,000 won |
| 7th to 13th | 10% | 28% | 900,000 won |
| 14th~20th | 39% | 8% | 6.14 million won |
| 21st~27th | 53% | 6% | 11.1 million won |
| for more than 28 days | 5% | 60% | 300 thousand won |
Another important point is the scheduled opening period. The project, which raised more than 10 million won, was scheduled to open for about 16 days. By section, if you fully operate the scheduled opening for two to three weeks, the probability of success of more than 10 million won will rise sharply to more than 39-53%. You can also see that the probability of failure increases if you operate too short for less than 7 days or longer than 28 days. Therefore, running it on a planned basis for 14 to 27 days is the key to success.
2. Action that must be done during the scheduled opening period
① Target Advertisement Execution: 93% Choose Basics
93% of the successful projects that collected 10 to 30 million won ran targeted advertisements. At this time, the Wadiz target advertisement was executed for an average of 2.8 million won (about 120,000 won per day) for an average of 23 days, attracting new supporters.
② News: Building relationships with supporters
To get the supporters who streamed into my project page with ads to cheer me on and click on the notification application, an attractive story is basic, and it's important to keep a strong relationship so that it can induce immediate action and go beyond the notification application to open and pay. It's the news from Wadiz that helps with this. There are three types of news that are often used. It is an article that predicts the opening schedule and benefits, a article that reveals the composition and price of the reward first, and a post that shows the development process or production behind the scenes.
Example 1. Muscovy down jumper that gathered 2,914 notification applications
We drew the attention of supporters by introducing the detailed specifications of notification applications and coupon benefit events and rewards as new news.
Example 2. Oyes auxiliary battery that gathered 9,641 notification applications
We introduced the experience group, presentation events, and real-life images, shared the news of celebrating the third place in real-time rankings, and formed a relationship with supporters.
3. The secret of targeted advertising that produced good results
The secret was not the material, but the timeline. If you compare the top 25% of ROAS and the bottom 25% of the 10 million won+ project, the click rate (CTR) difference is not large at 4.06% vs. 3.87%. What determines the outcome is when and how long it was executed.
|
Indicator
|
ROAS Top 25%
|
ROAS bottom 25%
|
| Pre-open execution weight | 54.9% | 97.4% |
| Total number of days of execution | 29th | The day of 17th |
| Number of days of execution since opening | 15th | 1st |
| CTR | 4.06% | 3.87% |
The subgroup spent 97% of the budget when it was scheduled to open, and stopped advertising as soon as it opened (1 day after opening). I collected notification requests, but there was no advertisement leading to payment. The top group spent 55-70% before opening (notification applicants) and continued the conversion advertisement for more than 15 days after opening.
Please remember it like this when I organize it. Before the opening, advertisements that collect notification applications and advertisements that make payments after the opening are divided into two tracks over about four weeks.
4. Typical Notification Application Success Stories
[Tech and home appliances] XGIMI Rotating Beam Projector (recruitment amount: KRW 1.1 billion)
- We've gathered 14,479 notification applications in the 21 days we're scheduled to open.
- We ran the advertisement for 52 days and ran the advertisement for 31 days even after opening. It executed 35% before opening and 65% after opening, adding more power to the transition of payments after opening.
[Kids] Kids newspaper for 10 minutes a day (recruitment amount: KRW 720 million)
- We gathered 11,616 notification applications during the scheduled 24 days of opening.
- Out of 44 days of advertisement, we executed 21 days after opening. This is a good example of balancing notification application customers and payment conversion with 45% before opening and 55% after opening.
5. Using Wadiz Special Exhibition
If you're about to open, it's also a good idea to participate in the ongoing planning exhibition. If you are selected for the exhibition, you can get additional exposure opportunities such as pushing a dedicated app, internal banner, and exclusive coupon, so check the schedule of the exhibition being recruited by the maker center and apply for the exhibition that overlaps with my open schedule.
* The composition of benefits for each exhibition (the scope of push, banner, and coupon support) and the application conditions vary from episode to episode. Please check it based on the announcement of the planned exhibition currently being recruited before posting.
2026 Second Half Wadiz Special Exhibition Calendar
6. Frequently Asked Questions (FAQ)
Q. How do I determine if the notification requests are gathering well?
A. If you ask WAi at the maker's home whether the notification application is going well compared to other projects, you can compare the project criteria similar to mine. If the target recruitment is more than 10 million won, set 1,000 people as a baseline before opening.
Q. How much do I need to prepare for the advertising?
A. 93% of the successful projects that collected 10 to 30 million won ran targeted advertisements with a budget of 2.8 million won (about 120,000 won per day) for an average of 23 days. At this time, the budget is divided into 55-70% before opening and 30-45% after opening, and it is recommended to balance the notification application and payment conversion boosting.
Q. What are the upcoming package advertisements?
A. It is a Wadiz advertisement product that helps customers apply for notification during the scheduled opening period. You can check the product composition and conditions at the advertising center.
Q. What percentage of notification applicants lead to payment?
A. The conversion rate depends on the category and the reward price range. You can ask WAi directly from the maker's home about my project's transition to notification application.
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