Wadiz Funding Success Guide | How to Design Rewards That Increase Your Chances of Reaching 10 Million Won (+Early Bird Packages)
Updated: July 15, 2026
It will increase the probability of reaching 10 million won
How to Design Rewards
It's helpful for people like this
- I don't know how many or how many funding rewards I should make up
- I wonder if it's okay to post a representative product
- I don't know how to organize the early bird set
- I'm curious about the reward formula for the project that raised more than 10 million won
Rewards composition is as important as the detailed page. The success rate of projects with 8 or more rewards was 88%, 23%p higher than those with 3 or less (65%).
Many manufacturers work hard on detailed pages, but in many cases, the rewards, which are the options in front of the payment button, are opened with two or three. Looking at the project ending from 2025 to 2026, the success rate and recruitment amount were clearly divided according to the number of rewards and price composition. Let's look at how to design rewards for successful projects, from number to price ladders to optional photos.
1. Performance Depends on Number of Rewards Options
The probability of achieving more than 10 million won is 2.8 times different from 13% of 3 or less to 37% of 8 or more. In particular, if you add N sets/packages to the option, the price benefits are large, so you can appeal to supporters, and when there are sets with significantly different usage situations, such as gifts, personal use, and family use, you can choose a reward that suits your situation, which can help induce payment.
|
Number of rewards
|
success rate
|
10 million won + probability
|
| No more than three | 65.5% | 13.3% |
| Four or five | 79.0% | 19.3% |
| Six to seven | 85.4% | 29.6% |
| 8 or more | 88.9% | 37.3% |
The difference in price composition was also evident. 86 percent of projects recruited more than 10 million won designed high-priced rewards more than 100,000 won, while only 39.4 percent failed projects. The median of the cheapest entry rewards is 6,000 won vs 15,900 won, and the successful project designed the entry threshold to be much lower.
|
Item (median)
|
a successful project
|
a failed project
|
|
the cheapest reward
|
6,000 won | 15,900 won |
2. How to design rewards: 3-tier price ladder
The common framework for successful projects is the entry (less than 10,000 won) → the main → the top (more than 100,000 won). On top of that, if you combine the three configurations below, more than six are made naturally.
① Single Product: Using Super/Ultra Early Bird
It's a method of dividing the same single product by discount rate and quantity. Ultra early bird (maximum discount, minimum quantity) → Super early bird → Early bird If you place it in order, the sooner you pay, the more advantageous it is, so you get paid at the beginning of the opening. The initial achievement rate leads to exposure, which is a key device to create momentum on the first day.
Example: Red Bean Infinite Scroll Vertical Mouse
② N set packages
As the number increases, the discount rate increases. From the supporter's point of view, the benefit seems great, and from the maker's point of view, the customer price goes up. In beauty and food products with strong consumables, if you combine them into a "N-month usage" set, you can even capture the demand for repurchase at once.
Example: Nineties6 Hours Hair loss ampoule
③ Benefit set package
It's a method of putting a step-by-step +α benefit on the existing configuration. It is particularly advantageous in categories with low marginal cost, such as e-books, classes, and good's. If you create a reason for the top rewards, such as additional templates, in-depth lectures, and limited goods, you will naturally look at the top composition.
Example: AI Shorts Factory Short/Longform Image Automation Program
Rewards design tip A) Design finished in 1 minute! WAi Prompt
| Please design the reward configuration based on the information below. 1. Rewards Type 2. Product Category 3. Cost per unit 4. Competitive product price 5. Target margin rate 6. Estimated purchase type (1 person/gift/family) 7. Whether additional components are available 8. Target sales quantity (selected) |
If you fill this out and ask Maker Home > WAi, you can check the proper reward configuration for my project.
Rewards design tip B) Rewards click-through rate that a picture uploads
In the reward list, the difference in composition cannot be seen at a glance with the text alone. If you put a picture on each option, the set composition and benefits will be immediately compared, and it reduces hesitation just before payment. Prepare representative images for each reward like the projects below.
Example: Rainworks Cooling Duo (Yang Umbrella + Clip Pan)
3. Frequently Asked Questions (FAQ)
Q. Are there any reward configuration characteristics for a successful project?
A. There are three characteristics. 1) 6 or more rewards (projects composed of 8 or more have a success rate of about 89%), 2) Rewards of 10,000 won or less, and 2) Top configurations of 100,000 won or more (86.3% of 10 million won + projects). Please remember the entry-main-top three-stage ladder configuration.
Q. Rewards configuration, how do I start if it's my first time?
A. Determine the unit price of the product you set as your main product first, and add a reward (experience, small capacity, less than 10,000 won) to lower the entry barrier and a set and package (more than 100,000 won) to increase the performance. If you divide the early bird steps here, you can organize more than six rewards.
Q. How do you design early bird benefits?
A. It's basic to use both the discount rate and the limited quantity. Ultra (maximum discount and small volume) → Super → Please lower the discount rate and increase the quantity in regular order. The purpose is to collect payments on the first day of the opening, so the biggest benefit is to set a limited quantity.
Q. Can I only return some of the set rewards?
A. In principle, it is not possible to return or refund only some of the components of the set reward separately. According to the policy, the entire set must be returned or refunded, and considering the equity between supporters, it is not recommended to collect only part of it or return only part of the amount at the maker's discretion. Therefore, in the project story's exchange and refund guide, it is not possible to return or refund only some of the set components separately. It is recommended that you specify "Exchange/Refundable only by set."
Rewards composition is about delivering attractive options to supporters rather than simply introducing the options I have. I recommend you to think carefully about who supporters want to participate in my project and what are the options they want and design them according to the three-stage ladder of entry (KRW 10,000 or less) → flagship → top (KRW 100,000 or more).
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