Wadiz Funding Success Guide | How to Create Product Detail Pages and GIFs That Persuade Customers Without Video
Last Updated: July 24, 2026
Verified by Successful Funding Data
How to Create a Product Detail Page
This is helpful for people like this
- I’m creating a product detail page for the first time and don’t know what to include or how much content to include
- I’m wondering if I really need to produce a promotional video
- I’m curious about where and how to use GIFs effectively
- I can’t decide whether to use a single image or add text with an editor
Be sure to take note of this!
- 95% ofprojects that raised over 10 million won used GIFs, and 85% placed their first GIF at the top.
- A video isn’t required.
- Before writing your project details page, you need to start by identifying one target person and one key message.
The key to a product page isn’t expensive videos—it’s imagedensity and GIFs.95% of projects that raised over 10 million won used GIFs, and 85% placed their first GIF right at the top of the page.
Are videos—which require significant production costs and time—really necessary for a project page? An analysis of wadiz funding projects from 2025 to 2026 revealed that videos were not a prerequisite. Among projects that raised 10 million won or more, only 13% used videos, which was not significantly different from the rate among failed projects (11%). The key factor that clearly distinguished successful projects from failed ones was how they utilized GIFs. Here are the data-backed best practices for structuring your project page.
1. GIFs That Capture Supporters’ Attention
Supporters decide within the first few seconds of scrolling whether to continue viewing the project.The role of a GIF is to show the product in motion at that very moment. Use motion on the first screen to demonstrate things that would take too long to explain in words—such as usage scenarios, before-and-after comparisons, or how the product works.
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Group
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Projects that placed a GIF in the introduction
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Successfully raised 10 million won or more
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85% |
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Success with less than 10 million won
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60% |
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Failure
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32.6% |
In fact, 95% of successful projects that raised over 10 million won included GIFs on their detail pages, and 85% of those placed them at the top of the main content. Furthermore, the number of images also had an impact. If a detail page contains fewer than 20 images, the probability of raising over 10 million won is a mere 5%. Therefore, if you’re considering how to structure your detail page, the data shows that using images and GIFs to convey a sense of dynamism is far more advantageous than relying on resource-intensive videos.
2. Types of Stories in Successful Funding Projects
While supporters can guess what a product is just by seeing the name and main image of a well-known brand, the situation is different for lesser-known brands. When viewing a detail page, supporters make their first judgment based on the following:
- What this product is
- Is this a product I need?
- Do the advertised features actually work?
- Can I trust a maker I’ve never heard of before?
- Is there a reason to participate in the funding right now?
Therefore, the product page isn’t just a space to showcase the product attractively; it’s more like a persuasive tool that answers a first-time supporter’s questions in order. In particular, product pages that don’t perform well in funding often contain too much information—typically because the creator, “not knowing what to emphasize,” lists multiple benefits all at once right from the first screen. If supporters don’t understand the content on the first screen, they’ll stop scrolling—so no matter how good the content is later on, it won’t get across.
After analyzing the introductions of top-performing project detail pages that raised over 10 million won, I found a common thread among the most popular projects. I’ve summarized these into three types—check which one suits you best.
① Testimonials & Certifications-Focused Type
This structure relies on third-party verification rather than self-promotion. “Verifiable evidence”—such as unedited, on-site measurement videos, SGS test reports, MFDS clinical data, and published performance metrics—forms the backbone of the content.
Case 1. Water Droplet Ultrasonic Beauty Device (1.11 billion won raised) |
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② Storytelling Type
This type vividly illustrates how the project solves common pain points that supporters might face. It has the power to draw supporters in by making them think, “Wait, is this my story?”
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Case 2. Nose Work Toy Designed by Veterinarian Seol Chae-hyun (85 million won raised)
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③ Strength Maximization Approach
This approach powerfully emphasizes and maximizes the strengths of the product or service. Demonstrating through motion how convenient and useful these features are can more effectively persuade supporters.
Case 3. Infinite-Scroll Vertical Mouse (37 million won raised) |
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3. Define Your Target Audience and Key Message Before Writing the Detail Page
If you start creating a product detail page by diving straight into copy or design, the content can become scattered and lose its focus, even if it’s extensive. You must first determine the following two things:
① Who are you speaking to?
It’s not enough to simply define a broad group, such as “women in their 20s,” “office workers,” or “pet owners.” You need to narrow it down to the specific situations and pain pointsthese people are experiencing. Defining your target audience clearly makes it easier to organize the images to display, the features to highlight, and the language to use on the product detail page in a more detailed and precise manner. For example, even for the same tumbler, the target audience can vary.
- Office workers who find the lingering smell of coffee in the office bothersome
- Parents worried about stains from their children’s drinks and cleaning them
- People who exercise daily and need a lightweight, durable tumbler
Questions to Help Define Your Target Audience
- Who needs this product the most?
- When do they experience the most inconvenience?
- What are the problems with the alternatives they’re currently using?
- What is the biggest reason they might hesitate to make a purchase?
② What Should You Communicate First?
The core message isn’t a sentence summarizing all the product’s benefits— it’s the single, strongest reason why your target audience should choose the product. Once the core message is set, the images, feature descriptions, and supporting evidence on the product detail page can all be crafted more clearly to reinforce that one sentence.
- An eco-friendly, stylish, and durable tumbler → A ceramic tumbler that doesn’t absorb coffee odors
- A mouse with various features → A vertical mouse that allows for endless scrolling without moving your fingers
Trying to appeal to everyone can end up losing everyone.
There’s a common pattern seen on the detail pages of projects that failed to reach their funding goals: listing all the Rewards without a clear target audience. If you list multiple Rewards in an attempt to appeal to everyone, none of them will leave a strong impression on anyone. So, before writing your detail page, try writing your project’s unique, one-line core message in the blank below.
One-Line Summary Before Writing the Project Page
Introduce how [our product’s key differentiator] solves the [core problem] faced by [specific target audience]
Example: Reduces the discomfort of repetitive scrolling for office workers who use a mouse all day with an infinite scroll wheel.
Frequently Asked Questions
Q. If the product is good, can’t the product detail page be kept simple?
A. Well-known brands or familiar products can be understood with just a simple description. However, for products from lesser-known brands, the product page must explain the product’s purpose, how it differs from competitors, and the basis for trust, so sufficient information is required.
Q. What’s the first thing you should do when creating a product detail page?
A. Define your target audience before focusing on design or copy. If you can identify in a single sentence the problem that most bothers your target audience and the primary reason they would choose your product, the rest of the structure will fall into place more easily.
Q. How do you build trust if you don’t have sales records or impressive numbers?
A. You can leverage product testing, beta tester reviews, the prototype improvement process, and development logs. Even without sales results, you can still provide evidence about the product, the people behind it, and the maker.
Q. What are the image specifications for the product detail page, and what is the upload limit for GIFs?
A. For images in the product detail page body, set the width to at least 740 pixels to ensure they display properly without distortion. We recommend that images and GIFs be under 2MB.
Q. Is a video absolutely necessary on the product detail page?
A. According to our analytics data, there was no significant difference in video usage rates between successful and unsuccessful projects. If you have limited resources, it’s better to prioritize preparing GIFs that demonstrate the product in action, along with sufficient images and supporting evidence.
Q. Can I edit the product detail page after it goes live?
A. You can edit the following items yourself up to 10 times by requesting an AI review in the [Story] tab of Maker Studio.
- Project Title
- Featured Image
- Introductory Video/Images
- Project Summary
- Project Story (Detail Page Body)
- Launching Soon Story (Note: Once the project has been published, the “Launching Soon Story” section cannot be edited)
- Search Tags
The editing process is as follows.
- Edit content in the [Story] tab of Maker Studio
- Click the “AI Review” button → Automatic review begins
- After receiving the review completion notification,
- You must click the [Apply] button for the changes to take effect on the actual detail page
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📌 If you’re creating a project, be sure to check out this content
- A 4-Step Guide to Designing Product Detail Pages That Lead to Successful Funding
- Check Your Product Page Before Funding to Boost Results
- A Must Before Launch! Rewards Design Checklist
- Why Designing Rewards Is Key to a Successful Wadiz Funding Campaign
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