How WOKY Won Over Korean Consumers on Wadiz

와디즈

Last updated: July 21, 2026

WOKY is a titanium ceramic tumbler brand designed to solve a long-standing problem with traditional tumblers: lingering odors and stubborn stains that force people to replace them time and time again. WOKY turned this powerful solution into a massively successful campaign on Wadiz, achieving 39,385% of its funding goal.

It raised ₩196,924,500 and reached 3,590 backers in its first Wadiz campaign. Three key strategies drove this success: addressing a clear pain point, dividing rewards into 9 price tiers, and running pre-launch events to gauge demand. This guide breaks down all three so you can apply them to your own campaign.

Item	Value
Project	WOKY Titanium Ceramic Tumbler
Funding Rate	39,385%
Backers	3,590
Total Amount Raised	₩196,924,500

Winning Over Consumers in a Highly Competitive Category

Tumblers are one of the most crowded categories in the consumer market, including on Wadiz. The global zero-waste movement sparked a tumbler boom, and well-known brands kept that boom going. It still hasn’t slowed down: in a recent survey, Korean consumers in their 20s and 30s cited “it’s trendy to carry a tumbler” as a top reason for using one. WOKY launched right into the middle of that crowded market. Its first campaign performed so well that the team has since run several follow-up campaigns, turning a single product into an ongoing series. The three strategies below explain why it worked—and how a maker in any saturated category can use the same playbook.

01. Address the Pain Points of Brand Hoppers

In a highly saturated tumbler market where consumers constantly cycle through brand after brand, WOKY won over these “tumbler nomads” by fixing the exact flaw that drove their behavior.

People switch tumblers for a few reasons: price, material, and capacity. WOKY listened to all of them, but prioritized the single biggest dealbreaker: persistent odor and staining. By designing the product to address this primary frustration while refining the rest, WOKY hit a pain point that tumbler nomads had been waiting for someone to fix.

One comment read: “The staining and smell bothered me so much that I stopped using tumblers and switched back to a mug or a glass.”

Titanium solved both problems, and WOKY made that clear right away—in the title and again in the opening lines of the campaign story. The story stayed focused on one thing: what it feels like to drink from it. No smell. No metallic taste. Titanium might have been an unfamiliar material to supporters, but this one everyday detail made the benefit easy to visualize.

02. Offer Diverse Reward Options to Maximize Supporter Engagement

WOKY priced its rewards to cater to different buyer segments at once—solo shoppers, couples, and families—rather than targeting just one.

WOKY divided its lineup into 9 tiers, ranging from ₩49,000 (approx. $36) to ₩399,000 (approx. $290). Since larger bundles offered a lower price per unit, backers naturally found a reason to upgrade: “If I’m buying anyway, the bigger set is the better deal.”

Pricing is always a delicate balance. Set the price of a reward too high, and backers hesitate; set it too low, and it’s hard to reach a significant total funding goal even with a large number of backers. WOKY solved this by offering individual items alongside larger bundles, giving customers a better deal when they bought more.

As a result, individual buyers could comfortably purchase a single set, while those shopping for family or gifts could choose the largest bundle—without either option feeling like a compromise.

💡TIP: Wadiz recommends pricing a flagship reward above ₩70,000 (approx. $51). In the Home & Living category—which includes tumblers—successful 2025–2026 campaigns averaged reward payments in the high ₩120,000s (approx. $90+), while campaigns with a clear main reward image converted 1.7 times better than those without.

➡️A Reward Design Guide for First-Time Crowdfunders

03. Validate Local Demand and Drive Buzz Through Interactive Events

WOKY used Wadiz’s “Launching Soon ” period to test demand and build trust before asking anyone to pay.

Their first step was to run a trial event . WOKY sent out samples during the “Launching Soon” period, so genuine reviews were already available in the community the moment the campaign launched. You don’t need many samples or applicants to run one—and if your campaign meets Wadiz’s criteria, it can also be featured in an official promotion. For a shopper who’s never heard of your brand, a single honest review can be the deciding factor.

Next, they used a “Notify Me” event to capture high-intent buyers ahead of the launch. WOKY collected 6,104 sign-ups before launch, with 1,400 coming in the first three days alone. More sign-ups beforelaunch mean greater algorithmic visibility immediately after launch, which increases your chances of success. Wadiz also reports that “Notify Me” sign-ups before launch can drive up to 58% of a campaign’s total revenue in some cases. This is a valuable metric to use as a benchmark as you plan.

Finally, WOKY fostered community engagement by running a small giveaway alongside an interactive poll. Supporters who shared the product in their own communities received free tumbler accessories in return. WOKY also conducted a color poll via its News Update, providing clear insight into Korean consumer preferences in advance.

None of this requires a large budget. It requires a plan to ask your future supporters what they want, before you spend money assuming you already know.

FAQ (Frequently Asked Questions)

Q. What is News, and does it have to be written in Korean?

A. On Wadiz, News is a built-in communication tool where the Maker posts updates to:

Notify “Launching Soon” subscribers and supporters about the project
Share updates on manufacturing and shipping
Run events (e.g., giveaways, product seeding, surveys)
Explain changes, delays, or improvements

These posts appear in the project’s News tab and are also pushed via notifications or email, depending on the supporter’s settings.

It is not mandatory to write in Korean; however, it is highly recommended so that local supporters can easily understand your updates, engage with your project, and build trust with your brand.

Q. Why is the “Notify Me” feature important?

A. “Notify Me” gathers people who have already shown interest in your project. When the main funding campaign opens, these people receive a notification and are much more likely to become supporters. Building a strong “Notify Me” audience drives rapid early momentum—which is critical, as Wadiz data shows that funds raised within the first three days account for roughly 58% of a project’s total funding success.

Q. Can I edit reward prices and options after the funding campaign goes live?

A. No, modifications are not allowed. Once the main campaign goes live, you cannot edit reward prices, discounts, quantity limits, shipping fees or countries, or reward packages and options. However, you are still permitted to update the reward title, description, main image, or Early Bird badge, or add entirely new rewards. Because of these restrictions, carefully structuring your reward options before launch is extremely important.

📍 Explore More Success Stories

Just Get Started on Wadiz.

Your step-by-step guide from preparation to funding success—available now at the Wadiz Maker Center.

Get 30% off your first Wadiz campaign fee

There's no previous post.

There's no next post.