Wadiz Funding Success Guide | Rewards Design Checklist

The key to a successful project is
Attractive rewards design

Be sure to keep this in mind!

• Approximately 1 million won or more for a project 86%of projects that raisedover 10 million wonalso includedhigh-tier Rewardspriced at100,000wonor more.
• When calculating Rewards prices, it’s a good idea to factor in. 
• Just by looking at the name and image of the Rewards, you can easily tell whether it’s a single item or a set, the quantity, and who it’s recommended for, making it much easier for users to choose your reward. 

Creating a draft of your rewards and finalizing rewards that are easy for supporters to choose from are two different steps. Even if you’ve set up entry-level, core, and premium tiers and added early bird and bundle options, supporters may hesitate right before checkout if the price differences are unclear or if reward names and images are too similar. In this guide, we’ll walk you through the process step by step to check if the rewards you haveare well-designed, use WAi to fill in any gaps, and even upload representative images for each reward.

1. Check the Balance Between Price and Content

First, take a bird’s-eye view of all your Rewards to confirm that a clear price tier structure has been established.

A. Options

• Do you have six or more Rewards?
• Are these options distinct, with different purchase purposes, rather than simply duplicates?
• Are there distinct entry-level, mid-range, and high-end price tiers?

B. Early Bird

• Is the biggest discount available for a limited quantity?
• Does the discount rate decrease while the quantity increases as customers move up to higher tiers?
• Is there a clear price difference compared to regular Rewards?

C. Sets & Packages

• Is this a product worth buying in multiples?
• Are the sets more advantageous than individual items in terms of price or benefits?
• Are there options for gifts, family use, or long-term use?

Looking at data from successful projects in 2025–26, the lowest reward price for projects that raised 10 million won or more was approximately 7,000 won (based on the median), and about 86% of these projects also included higher-tier rewards priced at 100,000 won or more.
However, this does not mean that every project must necessarily offer Rewards priced at 10,000 won or less and 100,000 won or more. 
Use this as a guideline to determine whether you’ve created a low entry barrier—allowing supporters to experience your product more easily—and a selection of set/package options that can have a significant impact on your funding results, all tailored to your product’s price and category characteristics.

3. Show the differences at a glance with Rewards names and featured images

Even if your Rewards structure is well-designed, supporters will have a hard time choosing if they can’t immediately understand the differences. Ideally, just by looking at the Rewards name and image, it should be clear whether it’s a single item or a set, how many items are included, what discounts or benefits are offered, and who the package is recommended for.

A. Check the names of the Rewards

• Is the “Early Bird” stage indicated at the beginning of the name?
• Is the quantity included in the set immediately clear, even before the product name?
• Do the name reveal any additional freebies or limited-time benefits?
• Are the names of the various Rewards too similar?
• Did you avoid using internal jargon or difficult expressions?

Name Examples: [Ultra Early Bird] 1 main item / [Best] Set of 2 main items / [Family] 3 main items + additional components / [Gift] 2 main items + exclusive packaging

B. Check the option images

• Have representative images been uploaded for all major Rewards?
• Is the difference in quantity between individual items and sets visible in the images?
• Do the images accurately depict only the actual contents provided?
• Can the contents be easily identified even on a small screen?

Rewards images should focus on showing the actual contents of the package rather than just pretty product photos. For example, for a 3-piece set, it’s better to display all three items along with any additional components rather than showing just one item in close-up.

Image Composition Example

3. Final Check with WAi

If you’re stuck on your rewards configuration or aren’t sure if the options you’ve created are sufficient, you can use WAi, an AI trained on wadiz’s funding data. Compile the information below and enter it into WAi on your maker home page.

WAi Input Information

*WAi’s suggestions are just drafts. Be sure to review the draft and refine it to fit the maker’s specific situation!

Frequently Asked Questions (FAQ)

Q. Do I have to offer at least 6 Rewards?

A. Having six Rewards is a characteristic of successful projects that have achieved funding of 10 million won or more. If it’s difficult to categorize your products due to their nature, there’s no need to force the number up. What’s important is whether you have sufficient options across each price range: low-price (entry-level), main (flagship), and high-price (impact).

Q. Can I use the prices recommended by WAi as-is?

A. Rather than applying them as-is, you should double-check your cost of goods, shipping fees, platform fees, additional components, and discount costs. Use WAi as a tool to create a draft, and have the maker review the final prices.

Q. Can the Rewards image be the same as the product’s main image?

A. For individual items, it can be the same, but for sets and packages, we recommend using a separate image that clearly shows the actual quantity and contents provided.

Q. Do I need to upload an image for every Reward?

A. It’s best to upload images for options with significant differences in composition—such as flagship Rewards, sets, and premium Rewards—at a minimum.

Q. What should I do once I’ve finished designing the Rewards?

A. Verify that the Rewards description on the detail page matches the name, price, and contents of the Rewards you’ve actually registered. After that, you can move on to the next step: promoting early bird offers and benefits on the page that will be launched soon to collect sign-ups for notifications.