Funding & Pre-order

Wadiz Funding Success Guide | Rewards Design Checklist

Important

와디즈

Updated: August 5, 2026

The key to a successful project is
Attractive Rewards Design

Take this with you!

About 86% of the recruitment projects of more than 10 million won also composed the top rewards of more than 100,000 won.
When calculating the reward price, it is better to calculate the cost, shipping cost, commission, and coupon together.
It is easier to get a choice if you design it so that you can know whether a single product/set is available, the quantity, and the target of recommendation just by looking at the name and image of the reward.

the inspection phase	Key Checklist
1. Price and composition	Is there an entry-level ladder?
2. WAi margin	Did you reflect the cost and fees?
3. Name and image	Can you see the difference at a glance?

Drafting rewards, completing rewards that are actually easy for supporters to choose from, is a different step. Even if you created an entry, main, and top price ladder and added an early bird and a set, if the price difference is ambiguous or the reward name and image are similar, supporters may hesitate again just before payment. In this guide, we will check whether the maker's reward option is well designed, supplement the shortcomings with WAi, and guide you in order so that you can register the representative image for each reward.

1. Check price-to-configuration balance

First, let's take the entire reward at a glance and make sure the price ladder is made.

A. Choice

Do you have more than six rewards?
Is it an option with a different purpose of purchase, not just duplicates?
Is there a division between entry, main driving force, and upper price range?

B. Early Bird

Is the biggest discount a limited quantity?
Will the discount rate decrease and the quantity increase as the stage goes up?
Is the price difference clear from regular rewards?

C. Set and Package

Is there a reason to buy several products?
Does the set have an advantage in price or benefits over a single product?
Do you need a gift, family, or long-term use option?

Looking at the successful project data for 2025-26, the cheapest reward price for projects recruited over 10 million won was about 7,000 won (based on the median value), and about 86% made up the top reward over 100,000 won together.
However, it doesn't mean that every project has to make a reward of less than 10,000 won and more than 100,000 won.
Use it as a criterion to ensure that supporters have created entry thresholds and set/package options that can impact their funding performance more effortlessly in line with product prices and category characteristics.

2. Please show the difference between the reward name and the representative image at a glance

Even if the reward structure is good, it's hard to choose if the supporter doesn't understand the difference right away. Just by looking at the name and image of the reward, it's good to see if it's a single product or a set, how many are included, what discounts and benefits are, and who you recommend it to.

A. Check the name of the reward

Can you see the early bird stage at the beginning of the name?
Do you understand the number of components before the product name?
Are additional gifts or limited benefits revealed in the name?
Aren't the names of the different rewards too similar?
Didn't you use internal terms or difficult expressions?

Name example: [Ultra Early Bird] 1 main product / [Best] 2 main products set / [Family] 3 main products + additional components / [For gift] 2 main products + exclusive package

B. Check Option Image

Are all major rewards registered with representative images?
Can you see the difference in quantity between single and set in the image?
Did you just include the actual configuration?
Can you recognize the configuration on a small screen?

Rewards images should be more of a composition picture showing what you get than a pretty product picture. For example, if it's a set of three, it's better to place all three and additional components together than to show one product in a big way.

Image Configuration Example

Rewards Type	What to show in the image
A single item	1 main product, color and size
Two sets	All 2 main products
Three sets	3 main products and discounts
for a gift	main product and gift package
a benefit set	an original product and an additional gift
Digital Rewards	List of files, lectures, and templates provided

3. Final check with WAi

If you're stuck with rewards, or if you're not sure if you have enough options I've created, you can take advantage of AI, WAi, which learned Wadiz's funding data. Please summarize the information below and enter it into WAi on the maker's home.

WAi Input Information

Please design the Wadiz Funding Rewards configuration based on the information below. Configure the entry, main, and upper price ladders to be visible, and include a single early bird and two or three sets. Please organize the price, discount rate, limited quantity, and recommendation target for each reward in a table.

Reward type
Product Category
cost per unit
competitive product prices
Target margin rate
Estimated purchase type (1 person, gift, family)
Additional components present
Target sales volume

*The WAi proposal is a draft. Please go through the draft and make sure to refine it according to the maker's situation!

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Frequently Asked Questions (FAQ)

Q. Does it have to be at least 6 rewards?

A. The six reward options are a feature of successful projects that have been funded more than 10 million won. If it's difficult to divide the options due to the nature of the product, you don't have to force it to increase. The important thing is whether there are enough options for low price (entry), main (main), and high price (impact) for each price range.

Q. Can I use the price recommended by WAi as it is?

A. Rather than applying it as it is, we need to check the cost, shipping cost, commission, additional components, and discount cost again. WAi uses it as a tool for drafting and the final price is reviewed by the maker.

Q. Can the reward image be the same as the representative image of the product?

A. Single items may be the same, but we recommend separate images of the actual quantity provided and the components for the set and package.

Q. Do I need to register images on all rewards?

A. At least, it's better to register the image for options with a large composition difference, such as main rewards, sets, and top rewards.

Q. What should I do when I finish designing rewards?

A. Check if the reward information on the detailed page matches the name, price, and composition of the actual reward registered. After that, you can go to the stage of collecting notification applications by informing early birds and benefits in advance on the planned opening page.

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