Wadiz Funding Success Guide | Why Rewards Design Matters
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Why Reward Option Design Is Important
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- The higher the number of reward options, the higher the funding success rate (based on achieving goals). (89% success rate when 8 or more)
- The success project had a reward of entering the 7,000 won range and a top reward of more than 100,000 won (about 86%).
- What is especially important is to design a reasonable option that leads to the choice of supporters, rather than just the number of options.
*End of 2025-2026 Project, based on Wadiz data.
If the detail page is a space to explain and persuade the supporter of the product, the reward is a space where the supporter decides the actual payment. If there is only one reward even if the same product is introduced, the supporter is thinking, "Should I fund it or not?" On the other hand, if the price and composition are prepared in several stages, you will think about "what reward to choose." In this article, we will look at why reward design makes a difference between a well-designed reward and a disappointing one.
1. Rewards design, focus on 'needs' rather than numbers
Do you think it's difficult to create multiple options because there's only one product? Even if it's the same product, you can make your choice different in this way.
- Early Bird Rewards for the first supporters to participate
- Single item for supporters to use alone
- 2 or 3 sets to use with family or acquaintances
- gift package
- Over 100,000 KRW high-priced rewards with additional benefits/gifts
With around six to eight of these, supporters can easily find a configuration that suits their budget and purpose of use. On the contrary, if you prepare less than three, you are more likely to leave because you feel that "there is nothing right for me." If you're thinking about designing a reward, rather than increasing the number of rewards, check the "needs of people and situations who want to have this reward" first.
2. Low thresholds and high customer prices are required
The success project didn't put the price together in one section. The cheapest reward price for a project that has recruited over 10 million won is about 7,000 won (median). About 86% of them also composed the top rewards of 100,000 won or more. On the other hand, about 50% of the project had a reward of more than 100,000 won. In other words, a well-designed reward plays two roles at the same time that look opposite to each other.
- Lower the threshold for first-time participation with affordable rewards
- Increase payment per person with set/package rewards
Well-designed rewards vs. unfortunate rewards
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Sortation
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Rewards design is disappointing
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a well-designed reward
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choice
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Register only 1 to 3 representative products
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6 or more configurations for each purpose of use
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Price range
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concentrated in a similar price range
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Low price to top level step-up (price ladder design)
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A single item
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Only regular single items
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Early bird stage separated
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set
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No out-of-one options
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There are two, three, and gift sets
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parent configuration
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No Expensive Rewards
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Additional benefits or packages are available
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Selection criteria
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Name and price difference unclear
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Compare at a glance who is right for you
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The pattern often seen in the range of 3 million to 10 million won is "one or two representative products + one early bird." If the set and the top 100,000 won composition are added to this, the total recruitment amount can be significantly different even for the same supporter award.
3. Good rewards that reduce your worries right before you pay
The reward area is a product list, so it's a screen that helps you choose. When supporters arrive on the reward screen, they should be able to answer the next question quickly.
- What is the cheapest reward to participate in?
- How much more advantage do I have if I buy several?
- What is the difference in the composition of each reward?
- What is the right reward for me?
A well-designed reward answers this question immediately with only a summary of its name, price, image, and composition.
On the contrary, if you can't see the difference in rewards at a glance, supporters who read the detailed page will hesitate again just before payment. In particular, the point of departure that is often seen in projects ranging from 3 million to 10 million won is "Reading back from the reward screen after reading all the detailed pages." It's because the reward name and image are similar to each other, so it's unclear what to choose.
How to design a good reward
① Single Product: Using Super/Ultra Early Bird
It's a method of dividing the same single product by discount rate and quantity. Ultra early bird (maximum discount, minimum quantity) → Super early bird → Early bird If you place it in order, the sooner you pay, the more advantageous it is, so you get paid at the beginning of the opening.
Example: Red Bean Infinite Scroll Vertical Mouse
| Early bird stage | Reward name | Price |
| Super early bird | Red bean infinite wheel mouse A39R 1EA | 29,900 won |
| Super early bird | Red bean infinite wheel mouse A39R 2EA | 54,800 won |
| Early bird | Red bean infinite wheel mouse A39R 1EA | 32,900 won |
| Additional Rewards | Mouthpad | 4,000 won |
② N set packages
As the number increases, the discount rate increases. From the supporter's point of view, the benefit seems great, and from the maker's point of view, the customer price goes up. In beauty and food products with strong consumables, if you combine them into a "N-month usage" set, you can even capture the demand for repurchase at once.
Example: Nineties6 Hours Hair loss ampoule
| Early bird stage | Reward name | Price |
| Ultra Early Bird | [Maximum discount 42%/3 months] 3 main products + 3 refills | 174,000 won |
| Super Early Bird | [Open Run 40% off / 3 months] 3 original products + 3 refills | 180,000 won |
| Super Early Bird | [28% discount / 2 months] 2 main products + 2 refills | 144,000 won |
| - | [18% discount / 3 months] 3 original products + 3 refills | 246,000 won |
| - | [13% discount / 2 months] 2 main products + 2 refills | 174,000 won |
| - | [5% discount / 1 month] 1 product + 1 refill | 95,000 won |
| Super Early Bird | [Concentration Management] Beta 43 6-month Sculpt Reset Routine Rewards Explained | 408,000 won |
| Super Early Bird | [Best routine] Beta 43 3-month scalp care set | 225,000 won |
③ Benefit set package
It's a method of putting a step-by-step +α benefit on the existing configuration. It is particularly advantageous in categories with low marginal cost, such as e-books, classes, and good's.
Example: AI Shorts Factory Short/Longform Image Automation Program
| Number | Reward name | Price |
| 1 | [60% discount] AI Shorts Factory Unlimited Master Pack (Short + Long Form 1 year) | 390,000 won |
| 2 | [3 year subscription 67% discount] AI shorts factory unlimited master pack (3 years short + long form) | 590,000 won |
| 3 | [73% off 5-year subscription] AI Shorts Factory Unlimited Master Pack (Short + Long Form 5 years) | 890,000 won |
| 4 | [50% discount] AI Shorts Factory Unlimited Concentrated Pack (choose 1 from short or long form) | 250,000 won |
| 5 | [55% discount] AI Shorts Factory All-in-One Practical Pack (1 year subscription) | 290,000 won |
| 6 | [42% discount] AI shorts factory format intensive cost pack (choose short or long form 1) | 179,000 won |
| 7 | [75% discount / limited to 20 people] AI Shorts Factory Master Pack for life | 1,490,000 won |
| 8 | [34% discount] AI Shorts Factory 3-month short-term experience pack (format select 1) | 99,000 won |
Frequently Asked Questions (FAQ)
Q. I only have one product, should I make several rewards?
A. Even if you have only one product, you can divide the purchase conditions like early bird, regular single product, 2 sets, 3 sets, gift, and additional benefits. It's much more important to create options with different purchasing objectives for supporters than to put redundant configurations to fill in the number.
Q. Wouldn't supporters be more confused if there were more rewards?
A. It can be confusing if there are many rewards with unclear differences. However, if the price, quantity, additional benefits, and recommendation targets are clearly distinguished, several options make the decision easier.
Q. Does it increase your chances of success if you have a lot of cheap rewards?
A. No, it's not. The success project not only included low-priced entry rewards, but also top rewards to increase customer unit prices. The key is to create low thresholds and high customer prices at the same time.
Q. It's not an expensive product, so can I make a reward of more than 100,000 won?
A. If the price of a single product is low, you can make a top reward with 2 or 3 sets, long-term usage, gift package, and additional benefits. However, we need to first determine if the supporters have a reason to buy several.
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If you're working on a 📌 project, just check out this content!
- Mandatory before opening! Rewards Design Checklist
- How to design rewards to increase the probability of achieving KRW 10 million (+Early Bird configuration)
- How to organize detailed pages and GIFs that persuade customers without video
- Detailed Page 4 Design Guide to Funding Success
- Before funding opens, check detailed pages for boosting performance
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