Wadiz Funding Success Guide | Why Rewards Design Matters

Wadiz funding success
Why rewards option design is crucial

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• The more rewards there are, the higher the funding success rate (based on reaching the goal). (Success rate of 89% when there are 8 or more rewards)
• Successful projects typically featured entry-level Rewardsand top-tier Rewards of 100,000 won or more (about 86%).
• What’s particularly important is not just the number of options, but designing reasonable choices that guide supporters’ decisions.

*Based on wadiz data for projects completed in 2025–2026.

If the project details page is where you explain and convince supporters about your product, the Rewards page is where supporters actually decide whether to proceed with funding the project. Even if you’re showcasing the same product, if there’s only one reward option, supporters will hesitate, wondering, “Should I proceed with funding this or not?” On the other hand, if prices and options are offered at multiple tiers, they’ll start thinking, “Which reward should I choose?” In this article, we’ll explore why reward design is a make-or-break factor and what distinguishes well-designed rewards from those that fall short. 

1. Rewards Design: Focus on “Needs” Rather Than Quantity

Do you think it’s difficult to create multiple options because you only have one product? Even with the same product, you can create different reasons for choosing it in this way.

• Early-bird rewards for the first supporters to join
• Single items for supporters who plan to use them on their own
• 2- or 3-piece sets for sharing with family or friends
• Gift packages
• High-end Rewards priced at 100,000 won or more, including additional benefits and freebies

By offering around 6 to 8 options, supporters can easily find a package that fits their budget and intended use. Conversely, if you offer three or fewer options, they’re more likely to feel that “nothing is quite right for me” and drop out. If you’re thinking about reward design, rather than simply increasing the number of rewards, start by assessing the needs of the people who would want these rewards and the situations in which they’d use them.

2. A Low Entry Threshold and High Average Order Value Are Essential

Successful projects did not limit their rewards to a single price bracket. For projects that raised over 10 million won, the cheapest reward was approximately 7,000 won (median). Among these, about 86% also included higher-tier rewards priced at 100,000 won or more. In contrast, among projects that failed to meet their goals, only about 50% offered rewards priced at 100,000 won or more. In other words, well-designed rewards fulfill two seemingly contradictory roles simultaneously.

• Lowering the barrier to entry for first-time participants with affordable Rewards
• Increase the average payment per person with set and package Rewards

Well-Designed Rewards vs. Disappointing Rewards

A common pattern seen in the 3 million to 10 million won range is “1–2 signature items + one early-bird reward.” If you add sets and higher-tier options in the 100,000 won range to this, the total funds raised can vary significantly even with the same number of supporters.

3. Good Rewards That Reduce Hesitation Right Before Payment

The Rewards section is a screen designed to help supporters make choices, not just a list of products. When a supporter arrives at the Rewards page, they should be able to quickly answer the following questions.

• What is the most affordable Rewards option?
• How much more cost-effective is it to buy multiple items?
• What are the differences in the contents of each Reward?
• Which Rewards are right for me?

Well-designed Rewards answer these questions immediately with just the name, price, image, and a summary of the contents. 

Conversely, if the differences between rewards aren’t immediately apparent, even supporters who have read the entire details page may hesitate again right before checkout. In particular, a common drop-off point for projects in the 3 million to 10 million won range is “reading the entire details page and then clicking ‘Back’ on the rewards screen.” This happens because reward names and images are so similar that it’s unclear which one to choose.

Tips for Designing Effective Rewards

① Single Items: Utilize Super/Ultra Early Bird Offers

This method involves segmenting the same single item based on discount rates and quantity. By arranging them in the order of Ultra Early Bird (maximum discount, minimum quantity) → Super Early Bird → Early Bird, you signal that the sooner they pay, the better, which drives a surge of payments early in the campaign.

Example: Redbean Infinite Scroll Vertical Mouse

② N-Piece Set Packages

This structure offers a higher discount rate as the quantity increases. From the supporter’s perspective, the benefits appear greater, while from the maker’s perspective, the average order value increases. For beauty and food products—which are typically consumables—bundling them into “N-month supply” sets allows you to capture repeat purchase demand all at once.

Example: Ninety-Six Hours Hair Loss Ampoule

③ Benefit Set Package

This approach adds tiered +α benefits to an existing package. It’s particularly advantageous in categories with low marginal costs, such as e-books, classes, and merchandise.

Example: AI Shorts Factory—Automated Short/Long-Form Video Creation Program

Frequently Asked Questions (FAQ)

Q. Should I create multiple Rewards even if there’s only one product?

A. Even with a single product, you can segment purchase options—such as early bird, single item, 2-pack, 3-pack, gift sets, and bundles with extra perks. It’s far more important to create options that cater to supporters’ different purchase goals than to include redundant options just to meet a quota.

Q. Won’t having too many rewards confuse supporters?

A. Having many Rewards with unclear differences can indeed be confusing. However, if price, quantity, additional perks, and target audiences are clearly distinguished, having multiple options actually makes it easier for supporters to decide.

Q. Does having only low-priced Rewards increase the chances of success?

A. No. Successful projects include not only low-priced entry-level Rewards but also higher-tier Rewards that increase the average order value. The key is to create both a low barrier to entry and a high average order value at the same time.

Q. Can I create Rewards worth over 100,000 won even if my product isn’t high-priced?

A. If the price of a single item is low, you can create higher-tier Rewards by offering sets of two or three items, long-term use options, gift packages, or additional perks. However, you should first determine whether supporters have a reason to buy multiple units of the product.

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