5 Key Points to Check to Boost Your Open D-14 Notification Sign-ups
Update Date: August 3, 2026 - Wadiz Maker Center Team
Scheduled to open D-14
Action plan to revive notification application pace
Take this with you!
- If there are less than 700 applications for D-14 notification, the 7th will be the match from now on.
- If the CTR is less than 3.5%, suspect the advertising material first.
- The average early bird for success projects is 42%, super early bird 44%, and ultra early bird 46%.
- When increasing the budget, it is safe to increase it to within 20% of the total budget.
The notification application boosting is an inspection and execution strategy to restore the number of target notification applications within two weeks of projects with poor pace at the time of opening D-14.
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Scheduled opening progress
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D-Day
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Face Target (Apply cumulative notification)
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after seven days
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D-14
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About 500 to 700 people
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14 days elapsed
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D-7
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About 900 people
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21 days have passed
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D-1
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1,000 people.+
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* Actually, notification applications tend to be concentrated right before opening, so even if the initial pace is a little lower, it may be in the normal range. Diagnose the actual face of each project with WAi.
1. Check the notification application face
If you want to achieve more than 10 million won in funding, it's better to gather more than 1,000 notification applicants. If you haven't been able to gather 500 to 700 notification applicants a week after running the opening schedule, you need a strong boosting for the rest of the year.
| Expected opening, elapsed since the start of the opening | D-Day | Face Target (Apply for cumulative notification) |
|---|---|---|
| after seven days | D-14 | About 500 to 700 people |
| 14 days elapsed | D-7 | About 900 people |
| 21 days have passed | D-1 | 1,000 people.+ |
👉 Check my project notification application status
2. Check ads with 5 points
If the notification application is sluggish at the time of D-14, you should diagnose the advertisement first.
① CTR: Attention check on advertising materials
- Indicator basis: If it's 3.5% or less, it's a good idea to look at the material again.
- Can you clearly see the product and benefits in the first 3 seconds?
- Do you have at least one GIF and video material than still images?
- Are you cutting low quality materials by turning 3~5 materials into A/B?
② CVR: Click to check notification application switching
If notification applications don't increase even though I hit the advertisement and came to the project page, the problem is more likely to be on the landing page, not the advertisement.
- Can you see the reason for requesting a notification on the first screen within 3 seconds? (Early bird benefit, open schedule, notification application event)
- Will the notification request button be exposed to the first screen without scrolling?
- Is the opening schedule clearly marked?
③ Targeting: Exposure Accuracy Check
CTR comes out, but if the notification application switching is low, the targeting may be too wide or may not fit.
- Reset Targets to Similar Category Supporters
- Exclude low segments with gender and age CTR data
- Narrowing Interest-Based Targeting
④ Budget Flow: Check Budget Burnout
If the daily budget is less than half of it, the exposure itself is insufficient.
- Review bid price/automatic optimization settings
- Check the status of the material review (the material you have received may be preventing the budget from being exhausted)
⑤ Copy: Check message to prompt notification application
If the ad copy and the landing page copy are talking about something different, the supporter leaves.
- Does the ad copy include a phrase that encourages you to apply for a notification, such as "30% off early bird if you apply for a notification"?
- Does the first screen phrase of the landing page match the ad copy tone?
3. Checking the Story
Visits to the project page are maintained through advertisements, push, and support signatures, but if the notification application conversion is stagnant, you should look at the first screen of the story.
- Do you see any reason to read the detail page through the charm of the product, the consensus of the story, etc?
- Are there definitely benefits that make me apply for notifications without leaving the page?
- I can see the reward composition at a glance so I can understand which one to pick after the funding open?
If this doesn't seem concise, there's a very good chance that supporters won't be immediately switched to notification applications because they're hard to understand properly or because they're not attracted to the project.
4. Checking Rewards
If there is no problem with the story, there is a possibility that you will not feel the need for the reward composition itself.
- Are early bird discount rates and components attractive compared to other projects? (Average of success projects: 42% early bird, 44% super early bird, 46% ultra early bird)
- Is the price range of the main reward around 70,000 won to 150,000 won?
- Can you see the reward image well, and can you see the differences in each configuration at a glance?
If there is anything you don't meet, upgrade your reward configuration by referring to the reward design method that will increase the probability of achieving 10 million won.
5. Checking the news
One of the functions that the maker most actively utilizes in the scheduled opening stage is news. The success project has published two to three new news every week during the scheduled opening period.
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New news type
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content
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example
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| a progress notice | Notification of scheduled opening, scheduled opening date of main fund, countdown to D-14, D-7, D-1 | "Bon Funding Open D-7, we're getting ready for this." |
| Behind the scenes of production and development | Development instrument, reason for ingredient selection, sample test process, fragrance and texture test review | "Today, I'll show you the final draft of the label and package" |
| Brand and Maker Story | Why did you make this product and the value that you value as a maker | "This brand was created through this process." |
| FAQ/Organization Guide | Method of use, all components, capacity, exchange, refund, expected delivery date, etc | "I summarized 5 questions that you might be curious about" |
After applying for a notification, you can also hold events that benefit you by participating in funding or sharing it with others. You can find out how to utilize the event here.
6. 7-Day Boosting Action Plan
Day 1~2: Diagnosis
- 5 Ads Checks (CTR / CVR / Targeting / Budget Flow / Copy)
- Notification Application Face Diagnostics with WAi
- Prepare to replace more than two low-performing materials
Days 3 to 4: Advertising Refresh
- Start new material A/B test (at least 2 new registrations)
- Narrow targeting and reset
- Notification Application Incentive Event New News Is Issued
Days 5-6: Spread
- Announcement of the opening of Instagram and community
- Share links to acquaintances and existing customers
- Final check of reward attractiveness (modify script if necessary)
Day 7: Interim check
- Check the increase in notification applications over the past 6 days
Frequently Asked Questions (FAQ)
Q. Is it a failure if there are less than 700 people at D-14?
A. No, it's not. 700 is just a faceline, and if you run the boosting action for the rest of the two weeks, you'll make up for it. However, it's most dangerous to just wait and leave the advertisement as it is. Diagnostic → Prescription → is key to the two weeks left to run.
Q. Should we increase our advertising budget now?
A. First, check the materials and targeting. If the budget is increased while the CTR and CVR are low, the budget will be exhausted quickly, but notification applications will not increase significantly. Material A/B test → Valid material confirmation → If necessary, I recommend the order of budget increase. Please also refer to the guide for using advertisements scheduled to open.
Q. What topic should I issue the new news on?
A. It's important to create a sense of impending opening after D-14. "Open D-14 Countdown Start," "Early Bird Benefits Revealed," and "Development Behind Story" are three types of issues alternately two to three times a week.
Q. Where should I start promoting external channels?
A. It's better to start with the channel I'm already using. If you have an Instagram account, hang the upcoming link on your profile and story, and share the news on your personal SNS. Please approach the community in a way that naturally introduces the promotional regulations after checking them.
Check now and boost your notification request
📌 If you're planning to open, make sure to check out this content!
- How to set the scheduled opening period and write a story for 1,000 notification applications
- Attracting notification application supporters with ads scheduled to open
- How to use new news and events to increase the probability of success in funding
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