Wadiz Funding Success Guide | How to Boost Notifications for Campaigns Opening in D-14

14 Days Until Launch
5 Ways to Boost Notifications

This is helpful for people like this

• Makers with 14 days left until launch who haven’t reached 700 notification sign-ups yet
• Makers who are running ads but are frustrated because they’re not seeing good results 
• Makers who are at a loss about what to change during the remaining countdown to launching soon 

Be sure to take note of this!

• Notification Sign-ups at the D-14 Mark 700If you haven’t reached this number by D-14, start 7 daysis the make-or-break period. 
• If your CTR is 3.5% or lower, start by questioning your ad creative.
• Average early-bird rate for successful projects 42%, Super Early Bird 44%, Ultra Early Bird 46%.
• When increasing your budget, the total budget 20% of the total budget.

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Notification Sign-up Boosting is a review and execution strategy designed to help projects that are falling behind 14 days before they are launching soon (D-14) recover their target number of notification sign-ups within the remaining two weeks. If your cumulative number of notification sign-ups is less than 700at the D-14 mark—with two weeks left until they are launching— it’s time to review everything at once, from your ad creatives and targeting to your News schedule. Based on a date for launching soon, 21 days away, to reach the target of 1,000 subscribers, you need to have secured approximately 700 subscribers—or 70% of the target—by the D-14 mark to safely reach your goal over the remaining two weeks. If you’re still falling short, check out the five ad diagnostics and the five actions that successful makers actually implemented at this stage, one by one, in this article.

1. The Significance of the “700 Subscribers” Benchmark at D-14

The 700 notification sign-ups at the D-14 mark is a benchmark for success derived from a 21-day period before launching soon and a target of 1,000 sign-ups. As we saw in “How to Gather 1,000 Notification Sign-ups,” successful projects raising over 10 million won launched soon with an average pre-launch period of 16 days, and the highest probability of success occurred between 21 and 27 days.

If we take the 21-day period during which the project is launching soon as our benchmark, the D-14 mark is approximately 7 days afterthe start of that period. To reach the target of 1,000 subscribers at a steady pace of 21 days, you’ll need to have secured roughly 500–700 subscribersby this point to comfortably reach the goal within the remaining 14 days. In other words, 700 subscribers at D-14can be considered the pace required for success.

Time elapsed since the “Launching Soon” campaign began	D-Day	Pace Goal (Cumulative Notification Sign-ups)
7 days have passed	D-14	Approx. 500–700 people
14 days have passed	D-7	Approximately 900 people
21 days have passed	D-1	1,000+

*Since actual sign-ups tend to surge right before the launch, a slightly slower initial pace may still be within the normal range. Use WAi to analyze the actual pace for each project.

Risks if the 700-person threshold is not met

If you fall behind this pace, you’ll need to ramp up efforts much more aggressively than originally anticipatedover the remaining two weeks. If your advertising budget is fixed, your daily budget will need to increase as the launch approaches; however, if you use up the budget intended for post-launch conversion ads too early, your post-launch performance could collapse. A sluggish pace at D-14 is the point where the budget allocation principle— 55–70% before launch and 30–45% after launch—begins to falter.

2. 5 Things to Check When Ad Performance Drops

If notification sign-ups are sluggish at the D-14 mark, you should diagnose the ads first. The difference in click-through rate (CTR) between successful and underperforming projects is actually quite small (4.06% vs. 3.87%). In other words, the problem often lies in the flow following the CTR rather than the CTR itself.

① CTR (Click-Through Rate)	If it’s 3.5% or lower, it’s a good idea to test new creative.
② CVR (Click-Through Conversion Rate)	If the number of notification sign-ups isn’t increasing after clicks, your landing page (detail page) may not be compelling enough.
③ Targeting	If you’re getting a decent CTR but conversions are low, your target audience is either too broad or misaligned.
④ Budget Usage	If you’re not spending even half of your daily budget, you’re not getting enough impressions.
⑤ Copy	If the ad copy and landing page copy don’t align, supporters will abandon the campaign.

① CTR: Assess the Eye-Catching Quality of Ad Creatives

• Metric guideline: If the rate is 3.5% orlower, it’s a good idea to review your ad creatives.
• Are the product and its benefits clearly visible within the first 3 seconds?
• Do you have at least one GIF or video ad instead of just static images?
• Are you running 3–5 creatives in an A/B test and cutting the underperforming ones?

② CVR: Check the conversion rate from clicks to notification sign-ups

If users are clicking on the ad and visiting the project page but notification sign-ups aren’t increasing, the problem is likely with the landing page, not the aditself.

• Is the reason to sign up for notificationsvisible within 3 seconds on the first screen? (Early bird benefits, launch date, sign-up event)
• Is the sign-up button visible on the first screen without scrolling?
• Is the launch date clearly displayed?

③ Targeting: Checking Impression Accuracy

If you’re getting a decent CTR but notification sign-up conversions are low, your targeting may be too broad or inaccurate.

• Retarget users based on supporters in similar categories
• Exclude low-performing segments based on gender and age CTR data
• Refine interest-based targeting

④ Budget Flow: Checking Budget Expenditure Status

If less than half of your daily budget is being spent, it means there aren’t enough impressions.

• Review bid and automatic optimization settings
• Check the status of ad reviews (rejected ads may be preventing your budget from being spent)

⑤ Copy: Check the Call-to-Action Message

If the ad copy and landing page copy tell different stories, supporters will leave.

• Does your ad copy include a call-to-actionto sign up for notifications, such as “ Sign up for notificationsto get a 30% early bird discount”?
• Does the tone of the ad copy match the text on the landing page’s first screen?

3. Four Additional Actions to Consider

Makers who surpassed 1,000 notification subscribers strengthened these four actions alongside their ads at this stage. Once you’ve completed your ad analysis, it’s time to focus on strengthening these non-ad actions.

① Notification Subscription Incentive Event 

They announced an event offering benefitsfor subscribing to updates via a News post and displayed it as a banner on the landing page’s homepage.

• Additional early-bird discount coupon upon signing up for notifications
• Additional rewards when a certain number of people sign up for notifications
• Event for subscribing to notifications and leaving comments (prizes)
  
  

② News Updates (2–3 times per week)

Successful projects did not slow down their news updates during the middle of the launching soon phase. The standard pattern was to alternate between three types of posts: launch schedule announcements, Rewards reveals, and updates on the development process.

• Target of 2–3 News updates per week starting D-14
• Schedule new releases for this week in advance on the calendar
• If news updates stall, the influx of notification subscribers tends to stall as well
  
  

③ Expansion to External Channels (Instagram, Community, etc.)

It may be difficult to recover from a slump 14 days before launch (D-14) with wadiz internal ads alone. Successful makers actively utilized external channelsat this stage.

• Announce that releases will be launched soon on personal Instagram and YouTube accounts
• Organically promote the upcoming launch in relevant Community forums
• Share the link for the launch that is scheduled to take place soon with acquaintances and existing customers
  
  

④ Re-evaluate the appeal of your Rewards

If sign-ups are sluggish, it may be because people who clicked on an ad and landed on the page didn’t find the Rewards appealing and left.

• Are your early bird discount rates and reward tiers more attractive than those of other projects? (Average for successful projects: Early Bird 42%, Super Early Bird 44%, Ultra Early Bird 46%)
• Are your main Rewards priced in the 70,000–150,000 won range?
• Are images uploaded for each Reward, and is the composition clearly visible at a glance?

For tips on creating appealing reward structures, please refer to “How to Design Rewards That Increase Your Chances of Reaching 10 Million Won.”

4. 7-Day Boosting Action Plan

Here’s a 7-day action plan that incorporates all of the above. Try implementing it in the following order: Diagnosis (Days 1–2) → Ad Refresh (Days 3–4) → Expansion (Days 5–6) → Mid-Term Review (Day 7).

Days 1–2: Diagnosis

• 5 Key Ad Metrics to Check (CTR / CVR / Targeting / Budget Flow / Copy)
• Sign up for notifications via WAi to get a campaign health check
• Prepare to replace at least two underperforming creatives

Day 3–4: Ad Refresh

• Start A/B testing new creatives (register at least 2 new ones)
• Narrow down and reset targeting
• Publish news about the sign-up incentive event

Days 5–6: Expansion

• Announce that Instagram and the Community pages will be launching soon
• Share the link with friends and existing customers
• Final review of Rewards appeal (modify script if necessary)

Day 7: Mid-Term Review

• Check the increase in notification sign-ups over the past 6 days

Frequently Asked Questions (FAQ)

Q. If we have fewer than 700 people at the D-14 mark, does that automatically mean we’ve failed?

A. No. 700 is just a benchmark; you can easily make up for it by implementing boosting actions during the remaining two weeks. However, simply waiting and leaving your ads as-is is the riskiest approach. Diagnosis → Prescription → Executionis the key to the remaining two weeks.

Q. Should I increase my ad budget right now?

A. First, review your ad creatives and targeting. If you simply increase your budget while your CTR and CVR are low, you’ll burn through your budget quickly without seeing a significant increase in newsletter sign-ups. We recommend following this sequence: A/B test your creatives → identify effective creatives → increase your budget if necessary.

Q. What topics should I cover in my News?

A. Starting 14 days before launch(D-14), it’s important to build anticipation for the upcoming launch. Try publishing 2–3 times a week, alternating between these three types of updates: “D-14 Countdown Begins,” “Early Bird Benefits Revealed,” and “Behind-the-Scenes Development Stories.”

Q. Where should I start with promotion on external channels?

A. It’s best to start with the channels you’re already using. If you have an Instagram account, add a link to the channels you’re launching soon in your profile and Stories, and share the news on your personal social media. For Communities, be sure to check their promotion guidelines first, then approach them by introducing your project in a natural way.

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