Attract supporters by signing up for notifications via "Launching Soon" ads
Last Updated: August 3, 2026
Sign up for alerts about campaigns that are launching soon to attract supporters
3 Ways to Use wadiz Ads
Don’t Miss This!
- Targeted ads consistently bring in new potential supporters from outside the platform.
- Display adshelp users discover your project within wadiz.
- Push adsdeliver messages directly at key moments.
- 97%of projects that raised over 50 million won ran targeted ads.
Wadiz offers three types of ads—targeted ads, display ads, and push notifications—to introduce projects to a wider audience during the “Launching Soon” phase and encourage users to sign up for notifications. Since those who sign up for notifications are the first supporters to make a purchase once the campaign launches, effectively gathering them through ads during the “Launching Soon” phase leads to explosive results right from the start.
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Ad Types
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Target
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Key Role
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How It Works
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| Targeted Advertising | New and Similar External Prospects | Consistent new user acquisition | Run continuously for a set period |
| Display Ads | wadiz Real-Time Users | Encourage discovery on key pages | Focus on specific dates |
| Push Notifications | Users who have consented to receive marketing communications and highly engaged users | Prompt immediate action | One-time delivery at a critical moment |
1. wadiz’s 3 Types of Ads
① Targeted Ads: Ads that continuously find new people likely to be interested in your project
These ads utilize wadiz’s visit, notification sign-up, and payment behavior data on Facebook and Instagram to reach people who are highly likely to engage with your project. They allow you to expand your reach beyond current wadiz users to include new, interested audiences from outside the platform. 97% of projects that raised 50 million won or more ran targeted ads.
Try this when…
- When not many people know your brand yet
- When you want to steadily build a list of people who have signed up for notifications about launching soon
- When you want to maintain a steady flow of traffic throughout the entire period, from the time the campaign is launching soon to the campaign’s end
② Display Ads: Ads that help supporters browsing wadiz discover your project
These ads appear as banners or project cards to supporters using the wadiz app or website. They are displayed in sections such as Main Content, Multi-Content, launching soon packages, funding packages, Multi-Board, and the app’s main pop-up.
Try using this when
- When you want to promote your project to people browsing wadiz
- When you want to concentrate exposure on specific dates, such as right before launch or on launch day
- When you want to quickly boost the number of people signing up for alerts for launching soon
- When you want to attract new interest midway through the project
③ Push Ads: Ads that directly convey the appeal of your project
This service sends promotional messages to supporters who have agreed to receive marketing communications via the wadiz app or KakaoTalk channel. App push notifications display your project in notifications and the notification center, while KakaoTalk push notifications use images and text to convey detailed information about your project and its benefits.
Try using this when
- When you want to quickly announce your launch date
- When you want to convert long-awaited prospects into paying customers on launch day
- When you want to reignite interest during a lull in project participation
- When you want to personally announce the closing date and final benefits
2. Recommended Ads for Launching Soon
We recommend combining targeted ads to consistently attract new external prospects with the package that will be launched soon to ensure focused exposure to active users within wadiz.
① Basic: Targeted Ads
Based on wadiz Pixel data, these ads target highly engaged users on social media through retargeting and lookalike audiences, allowing you to reach new customers outside of wadiz.
② Focus on Notification Sign-ups: Package to be launched soon
This is a package ad that appears simultaneously in three locations on the “Launching Soon” page: the homepage banner, the list view, and the “Catch Up” section. By appearing on pages frequently visited by active wadiz users, you can most effectively recruit users to sign up for notifications before the campaign launches.
③ Expanded Exposure: Main Content · Multi-Content · Multi-Board
Main Content appears at the top of the mobile homepage, which is the most-visited page by wadiz users.
Multi-Content is repeatedly displayed across supporters’ key navigation paths (six major areas including the Main Home, Rankings, Friends, and Wishlist).
Multi-Content appears as banners along navigation paths, such as the main home screen and the bottom of product detail pages.
④ Targeted Engagement: App Push Notifications
Send app push notifications to highly engaged targets, and display them in the notification center as well.
3. Advertising Budget Allocation
If you run ads only during the launching soon phase, it may be difficult to gain sufficient momentum when the main funding campaign begins. Successful projects that raised over 10 million won typically ran targeted ads with a budget of 2.8 million won over 23 days (an average of about 120,000 won per day). Ad budgets were allocated as follows: 55–70% during the “Launching Soon” phase (to increase the number of notification subscribers) and 30–45% after launch (to drive payment conversions).
Frequently Asked Questions (FAQ)
Q. Do I have to use all three types of ads?
A. It’s not mandatory. If your budget is limited, it’s best to first secure external traffic through targeted ads and allocate any additional budget to key moments, such as the package that is launching soon or push notifications.
Q. When is the best time to start running ads?
A. The guide suggests starting Targeted Ads around D-14 before the launch is set to happen soon and concentrating your budget during the week immediately preceding the launch. If your progress is slow, be sure to also check out the guide on boosting pre-launch D-14 notification sign-ups.
Q. Should I continue running targeted ads after the launch?
A. Yes. We recommend shifting the message from encouraging notification sign-ups to promoting purchases, and setting aside a portion of your budget to use both after the launch and right before the campaign ends.
Q. Can I apply for ad products directly?
A. You can apply for Display and Push ads directly through the Ad Center, while Targeted Ads are set up through the Biz Center. Ads in the Ad Center can be registered by following these steps: campaign setup, product and schedule selection, creative setup, and payment scheduling.
Q. How many days in advance should I apply for an ad?
A. The latest user guide recommends submitting a review request at least 3 business days before your desired start date. Display ads are shown on a daily basis, while push notifications are sent once at a specified time.
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