Wadiz Funding Success Guide | Launch Day Checklist

Last Updated: July 29, 2026

Funding Launch D-DAY
Checklist

Don’t Miss This!

• Of payments made in the first 3 days after launch, come from users who signed up for notifications. That first News update is crucial.
• Decisions such as turning ad creatives on or off should be made on D+1,, once at least 24 hours of data has been collected.
• Try using booster coupons to drive sales on the first day.

The day your funding campaign launches is a critical 24-hour period that sets the tone for your project’s initial revenue flow. 79.2% of payments made during the first three days come from users who signed up for notifications, and the sequence of actions you take during this time will determine your future success. If you’re unsure where to start on launch day, check out the checklist below and put these steps into action! 

1. To-Do List for Launch Day

① Self-Check of the Project Details Page and Rewards Just Before Launch

The introduction to your project page sets the first impression of your project. Therefore, make sure key copy and images (GIFs recommended) that highlight the appeal of your flagship Rewards are well-placed at the top. Since many users view your project on mobile devices, we strongly recommend checking the mobile view as well.

It’s also a good idea to double-check the Rewards options from a supporter’s perspective to ensure there are no errors and that the structure and descriptions are clear and easy to understand.

② Setting Up Booster Coupons

Booster coupons, which makers can issue directly, play a crucial role in boosting performance on the first day of the campaign. 

Based on data, it’s best to set the duration of the first round of Booster Coupons—issued immediately after launch—to about 1–3 days rather than leaving it open for too long, so they can be used to boost early engagement. After setting up the Booster Coupons, be sure to announce this benefit in the “News” section as well! This can encourage more supporters to make immediate purchases.

③ Advertising Campaign Transition 

Now it’s time to shift the ads you set up to boost notification sign-ups during the period when the site is launching soon to focus on driving payments for the funding campaign. 

You can also test new ad creatives and targeting based on the insights you gained from running the campaign launching soon. For your post-launch conversion-focused campaigns, be sure to check that clicks on the ads properly land on your campaign’s detail page and that none of the ad copy includes the phrase “Sign up for notifications.” 

④ Upload News Updates 

Successful makers always uploaded a news post on the first day of the funding launch to maintain communication with their supporters. For your first news post, you can send a message to those who signed up for notifications saying, “The project is now live, so you can participate right away! Here are the benefits—the sooner you fund the project, the more you’ll gain!” 

Therefore, the key to the first News update is to first announce the project launch while emphasizing benefits such as 1) early bird offers and limited quantities, 2) first-come, first-served events, and 3) booster coupons, all while showcasing the appeal of the flagship Rewards to make supporters want to start funding the project right away.

⑤ Tracking Results on Launch Day 

Funding data from the first day of the campaign serves as the most crucial foundation for setting your project management strategy until the campaign closes. 

After the funding campaign launches, you can view various data in wadiz Maker Studio, including payment transactions, supporter referral sources and on-page behavior, supporter demographics by gender, age, and country, and engagement metrics. If you’ve used ads or booster coupons, you can also check conversion results, so it’s a good idea to review these metrics on launch day to plan your next steps.

Since WAion the maker home pagesuggests personalized actions based on your project data, we recommend reviewing these suggestions in consultation with WAi. 

To summarize, the checklist for launch day is as follows.

Launch D-Day Checklist

☐ Final check of pages and Rewards right before launch

☐  Set up booster coupons

☐ Set theadvertisingcampaign objective to "Payment Conversion"

☐  Publish the first News

☐Send reminders viasocial media, online communities, and personal contacts

☐ Comprehensive review of responses tocommentsand inquiries

☐ Review Day 1 data, draft the D+1 News, and prepare next steps

1. To-Do-Not List for Launch Day

On launch day, there are certain actions that can negatively impact your results. Rather than rushing into the following actions on the first day, we recommend waiting a bit longer to review the data before proceeding.

① Do not turn off ad creatives prematurely

Most advertising platforms, including Meta Ads, enter a “learning phase” when a new campaign begins. For the algorithm to identify supporters with a high likelihood of making a purchase, at least around 50 conversion events, and it typically takes 24 to 72 hours. If you frequently turn the ad on and off during this period, the learning process restarts from the beginning, which means it will take even longer to identify the customers best suited for your project. Therefore, we do not recommend pausing the ad just because performance isn’t good on the first day. 

Try this instead.

• On the day of launch, hold off on deciding whether to turn ad creatives on or off.
• Just check to see if the ad budget is being spent normally (if less than half of the budget remains, it’s a bidding or targeting issue).
• Use the CTR metric only as a reference, and make decisions based on at least 24 hours of data starting from D+1.
  
  

② Do not change the booster coupon conditions immediately

Changing the terms early in the campaign, when some supporters have already received coupons, can cause confusion. Therefore, once a Booster Coupon is set up, you cannot modify conditions such as the discount method, discount amount, or minimum purchase amount after issuance has begun. (You also cannot reduce the quantity; you can only increase it.) Therefore, if you need to change the terms, you can stop issuing the existing coupons and issue new ones. However, since this could undermine supporters’ trust, we recommend setting up your coupons carefully from the start and avoiding changes to the terms as much as possible. 

Try this approach.

• Set up launch booster coupons carefully.
• On the launch day, run the campaign exactly as configured.

3. Morning Checklist for Day 1 After Launch

On the day after the funding campaign launches, check and implement the following to help your project achieve even better results.

① Review Advertising Performance

Metrics to Check

• Total Impressions, Clicks, and CTR: Compare these metrics by ad.
• Number of payment conversions · CVR: Check how many ad clicks led to a payment.
• ROAS (Return on Ad Spend): Check the revenue generated relative to ad spend.
• Algorithm Training Status: If it is still marked as “Training,” keep the ad creative and postpone any decisions.

Suggested Actions

• Make decisions only for creatives that have completed training.
• You can turn off creatives with both low CTR and CVR.
• If an ad has a low CTR but a high CVR, it may still have conversion potential, so try improving the ad copy.
• For creatives with a high CTR but low CVR, the landing page’s appeal may be the issue, so review the first screen of the product detail page.

② Check the Issuance and Usage Status of Booster Coupons

• Check the actual download rate relative to the issued quantity and the remaining quantity.
• Check the ratio of actual usage to downloads and ask WAi to compare your project with others in similar categories.
• If necessary, consider issuing a second round of coupons.
  
  

③ Check the conversion rate of notification subscribers

• Check the number of D-Day payers relative to the number of users who signed up for notifications about launching soon.
• Check the payment conversion rate relative to the number of notification subscribers (based on 2025–26 data, 79% of payments made within the first three days of launch came from notification subscribers).
•  Ask WAi about the conversion rates for projects in similar categories, and work together to outline the next steps.
  
  

④ Compile Frequently Asked Questions on the Product Detail Page

• Review the list of comments, inquiries, and questions received via WAi.
• If a question is repeated three or more times, include it in the FAQ section of the product page or in the “News” section.
  
  

⑤ Publish a D+1 News article

Continue engaging with supporters by publishing a News item featuring a thank-you message for the launch, a recap of the first day’s results, an announcement of remaining early-bird quantities, and behind-the-scenes production stories.

5. Frequently Asked Questions (FAQ)

Q. The CTR for my ad creatives is noticeably low on launch day—should I really leave it as is?

A. Yes, it’s best to leave it as is. Even if the CTR appears low, it’s difficult to make a judgment until at least 24 hours have passed and data from around 50 payment transactions has been collected. The algorithm may still be in the process of identifying the optimal supporters, and performance often rebounds during the afternoon and evening hours. Hold off on making a decision today and wait until tomorrow morning to assess the situation.

Q. If booster coupons run out faster than expected, should I issue more right away?

A. First, calculate the remaining time and the current rate of redemption. If the current pace suggests they’ll be 100% depleted by the afternoon, you could consider issuing a second batch of coupons around 3:00–4:00 PM. However, rather than rushing to increase the quantity based solely on morning data, we recommend waiting to see if the pace stabilizes in the afternoon before making a decision. Since the issuance quantity can only be increased and not decreased, a careful decision is necessary. If you need guidance tailored to your project, ask WAi.

Q. I didn’t use up my ad budget on the launch day. Can I spend the remaining budget all at once on D+1?

A. Yes, you can. However, first check why the budget wasn’t fully spent on the launch day. It’s possible that your bid price was too low, your targeting was too narrow, or your creatives are pending review. Identify the cause on the morning of D+1, then decide how to spend the remaining budget (adjusting bid prices vs. adding creatives).

Start your funding campaign and get up to 90% off fees

Start with wadiz. Just Start on wadiz.