Guide to Successful Funding | How to Manage Your Project from 7 Days After Launch Until 7 Days Before the Deadline

Last Updated: July 24, 2026

Funding Plateau
Boosting Action To-Do List

This is helpful for people who...

• It’s been about a week since the project launched.
• I’m worried because participation has dropped compared to the beginning.
• I’m wondering if I should keep running ads.
• I’m not sure what to post in the News section.
• I’m having a hard time deciding whether to use the booster coupons now or save them for later.

It’s natural for participation rates to slow down seven days after a project launches. This is because payments from users who signed up for notifications during the period launching soon tend to be concentrated in the early stages. As the early bird period ends, the immediate incentive to participate also diminishes. As new projects continue to launch, the initial exposure effect also gradually diminishes. In fact, looking at booster coupon usage data, the usage rate during the middle phase is lower compared to the launch day and the period just before the campaign ends. In this guide, we’ve compiled actions you can take to break through a funding plateau. 

3 Actions to Overcome a Funding Plateau

Action	Key Principles	Summary of Recommended Actions
Advertising	Update or Add Content Without Taking the Campaign Offline	Replace underperforming content, reflect reviews and achievement rates, and share on social media and Communities
News	Provide new information and run new events regularly	Compile frequently asked questions; share the production process and reviews; update on project progress
Booster Coupons	Set aside for a final push instead of using up the budget midway	Conduct only small-scale tests; pre-determine the target audience and discount amount for the final push

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1. Check the Data 

Before taking actions tailored to your project, start by reviewing the data. There are three main scenarios that can occur during a funding plateau. 

Situation	Solution
Project traffic remains steady, but no payments are being made	Re-evaluate Rewards options and enhance communication with supporters
Project traffic itself is declining	Re-evaluate advertising and supporter acquisition channels
Performance is concentrated on specific Rewards	Review Rewards options

2. Enhance Your Ad Creative

If you run ads only during the initial launch phase, the influx of new supporters is likely to decline as well. Most successful makers consistently ran ads until the funding campaign’s end to manage their performance. In particular, maintaining a steady flow of Meta ads while testing and refining your ad creatives helps sustain and improve results. 

While it was important to highlight the product’s unique features and benefits before and during the early stages of the campaign, in the middle stages, it’s best to showcase trust-building elements—such as reviews, usage scenarios, and initial results—to encourage actual purchases.

Content to Add to Mid-Campaign Ad Creatives

• Achievement rate and number of participants (e.g., “A project with 500 participants already”)
• Real-life usage scenarios and how to use the product
• Supporter reviews and feedback on inquiries
• Sales figures or popular bundles for each Reward
• Features and specs that set it apart from competing products
• Project end date and time remaining

At this stage, rather than relying solely on ads, it’s effective to continue sharing project progress on your own social media and Community platforms. Since the effectiveness of each ad product varies depending on the project category and Rewards price range, checkthe Ad Center or WAi on the Maker Home to find the advertising strategy that best suits your project.

+) Issuing Booster Coupons

If you need an immediate boost to your funding, consider using Booster Coupons. However, based on our data, Booster Coupons are most effective when issued during the 3 days immediately before the campaign opens and the 3 days immediately before it closes. Therefore, rather than using your entire coupon budget at once, it may be more effective to test them on a small scale when a boost is absolutely necessary and then make a big impact right before the campaign closes. 

3. Utilizing News Updates

Using News to show that your project is actively running is another way to make a positive impression on new supporters. If possible, we also recommend planning an event! 

Recommended Topics for Mid-Campaign News

• Behind-the-Scenes Production: Factory, Development Site, and Prototype Progress
• Frequently Asked Questions: Summary of recurring questions from comments and inquiries
• Detailed Rewards Descriptions: Features, Specifications, and How to Use

What matters most at this stage is the content of the News, not the number of News items. Rather than simply repeating “Please participate in large numbers,” you can move supporters’ hearts by sharing new information and Stories that build trust with each News item.

Recommended Event Types 

• Pledge of support/Follower Events: Events offering small perks for signing the pledge of support, following, or leaving comments 
• Test Group/Review Event: An event that recruits a small test group to gather credible supporter reviews and attract supporter interest 

4. Rewards Checklist

Even if you attract supporters to your project page with compelling ads, coupons, and events, efficiency will inevitably drop if the Rewards that drive actual conversions lack persuasiveness. Therefore, be sure to review this area again during the mid-campaign phase.

• After the funding campaign launches, you can edit the titles and detailed descriptions of existing Rewards. Try revising them to make them more appealing and easier to understand.
• Another approach is to add new rewards that your project’s supporters are likely to enjoy, based on existing reward data. 
• If you haven’t added a representative image for each Reward, we recommend doing so. 

Frequently Asked Questions (FAQ)

Q. Can I reduce advertising during the middle of the project?

A. Generally, it’s best to maintain a steady flow of new supporters. If your budget is tight, rather than stopping ads entirely, adjust your daily budget and replace underperforming ad creatives.

Q. What kind of content should I post in the “News” section?

A. We recommend content that builds trust, such as the production process, real-user reviews, frequently asked questions, and project progress updates.

Q. Can I edit the project details page after it goes live?

A. Editable items can be updated even while the project is active. However, the scope and conditions for edits may vary depending on the project’s status and policies, so please check with the maker in Studio.

Q. Is it better to avoid issuing booster coupons midway through the campaign?

A. It doesn’t mean you shouldn’t use coupons at all. You can conduct small-scale tests targeting specific Rewards with low sales, but rather than issuing them in bulk, it’s better to set aside a budget to use right before the campaign ends.

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