wadiz Launches “Cheer Crowdfunding” to Connect Albums, Concerts, and Animal Welfare… “Cheer for What You Love”

wadiz Launches “Cheer Crowdfunding” Linking Albums, Concerts, and Animal Welfare… “Cheer for What You Love”

- Singer Lee Gyeombi’s first physical album funding campaign, bear sanctuary funding, and wildfire relief funding… Spotlight on sponsorship and fandom projects
- Fulfilling Artists’ Dreams and Changing Animals’ Futures… Supporters’ Cheer Turns Challenges into Reality
- Restructuring of the Sponsorship and Fandom Categories and Launch of a New Guide… Up to 90% of Individual Makers’ Fees Subsidized Through the End of the Year

 Wadiz (CEO Shin Hye-sung, www.wadiz.kr) announced that it is introducing examples of sponsorship and fandom funding where supporters’ cheers have come together to turn various challenges—ranging from album production and overseas performances to animal protection and disaster recovery—into tangible results for individuals and organizations.

 Sponsorship and fandom funding is a model where supporters who resonate with a maker’s story and goals join them on their journey. If you have an idea you want to bring to life and a clear objective, you can use funding to share it with the world and find “allies” who will support your challenge. Project types range from albums, performances, and exhibitions to public interest campaigns, animal protection, and disaster relief.

 Among these, the efforts of supporters seeking to back their favorite artists have taken the form of collaborative funding initiatives. Singer Lee Gyeom-bi gathered 110 supporters for her first physical album production campaign, achieving 299% of her funding goal. She plans to share the results with her supporters by listing their names in the album liner notes and holding a thank-you concert. Ambiguous Dance Company, with the support of 68 supporters, reached 169% of its funding goal, securing airfare for its “Body Concert” tour in France, and delivered the promised Rewards, including merchandise they produced themselves.

 Efforts to support social causes also led to tangible results. The “Bear Sanctuary Project,” which raised funds to provide new homes and care for 14 captive bears, achieved 3,148% of its target amount thanks to the combined efforts of 613 supporters. Additionally, 738 people participated in an emergency relief funding initiative for wildfire recovery in the Gyeongsang region, reaching 1,826% of the target amount to support the affected areas’ recovery. This is an example of how interest in animal welfare and disaster relief has led to tangible results.

 Wadiz is expanding the participation base for sponsorship and fandom funding, enabling individuals and organizations with ideas and goals to share their stories and connect with supporters who cheer them on. Recently, it revamped the sponsorship and fandom categories and established an open guide, clarifying operational standards to ensure transparent disclosure of funding purposes, plans for the use of donations, and activity results. The focus has been on making it easier to embark on new challenges while creating an environment where supporters can participate with confidence.

 A wadiz representative stated, “Sponsorship and fandom funding is a process where an individual’s idea connects with supporters who resonate with the story, leading to new challenges and achievements,” adding, “Since there is no single right answer when it comes to the form a challenge takes, we will support more individuals and organizations in exploring their potential on wadiz and achieving their goals alongside the ‘people on their side’ who back them.”

 Meanwhile, wadiz is providing platform fee subsidies to individual makers in the sponsorship and fandom sectors, as well as local businesses and creators outside the Seoul metropolitan area. For individual makers who are not registered businesses, wadiz is subsidizing up to 90% of usage fees through the end of this year to reduce the initial burden of turning their ideas into actual funding campaigns.