Wadiz Funding Success Guide | Pre-Launch Product Page Checklist

Last Updated: July 24, 2026

Before launching your funding campaign,
Review your product detail page

This is helpful for people like this

• For makers who have completed their product detail page using the 4-step design guide and need a final check before launch
• Makers who are trying again and are trying to address all the shortcomings from their previous campaign, but are finding their campaign page is getting too long
• Makers who want to use AI to review their project page but aren’t sure how to ask

Be sure to check these out!

• 95% ofprojects raising over 10 million won used GIFs, and 85% placed their first GIF at the top.
• Of the stories analyzed, 59%followed the 4-step sequence, and 91%were composed of 4 to 6 sections.

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1. Essential Checklist for Product Detail Pages

Are you about to launch your funding campaign? Be sure to review your product detail page before launch! 

Even if you’re familiar with your campaign page from constantly refining and editing it, reviewing it anew with this checklist will help you polish it into an even more eye-catching Story. 

Story Section	Check Purpose	Checklist
① Introduction	Can supporters recognize the Rewards at a glance and find it appealing?	Is there a key image or GIF on the first screen? Can the message be understood in a single line? Are the usage scenarios or the key differences clearly visible? Is the explanation too long, making it difficult to read right from the first screen? If there are specific numbers or steps, have you used them?
② Explanation of Benefits	How is it different from existing products?	Have you condensed the most important benefits to about two? Did you explain the product using real-life scenarios instead of abstract expressions? Can the differences be clearly seen in a comparison chart or through numerical data? Are the user-friendly features described in detail? Are there only atmospheric photos, and is the product description lacking?
③ Building Trust	Can people trust this Story?	Is there any mention of testing, certification, or in-house testing? Are there any reviews, beta test results, or expert comments? Is there any information about the development process or the maker’s experience? Are the measurement conditions and sources for the figures disclosed? Have they directly addressed the points that supporters are most skeptical about?
④ Reason to Purchase	Why should I choose this Reward right now?	Are the price and discount rate clearly stated? Can the differences in Rewards packages be seen at a glance? Is the shipping schedule clear? Are there FAQs and guidelines for exchanges and refunds? Are the terms for early bird or limited-time offers clearly stated? Is the final action to take clear?

2. Final Check of Images, Text, and Mobile Display

Even if the content on your campaign page is great, your message won’t get across if the images are unclear or the text is too small on mobile.

Story Section	Purpose of the Checklist	Checklist
① Image / GIF	Presenting the product in an easy-to-understand way to help with decision-making Convey trust by verifying real data	Are there GIFs demonstrating key features? Is the first GIF located at the top of the body text? Does it show the product before and after use, or how it works? Are you just repeating the same product photos? Does it include a balanced mix of features, usage scenarios, components, and evidence?
② Content	Tip: If you enter text directly into the editor, it’s more likely to be featured in portal and AI search results, projects are highly likely to be featured in portal and AI search results	Have you written your key copy and product specifications directly in the editor? Did you avoid cramming all the text into a single image? Is any paragraph excessively long? Can the overall flow be understood just by reading the title? Can someone encountering the technical terms for the first time understand them?
③ Mobile Screen	Do GIFs display smoothly on mobile devices, and check for any cropped or misdisplayed parts	Is the message on the first screen displayed in full on mobile? Is the text in the image too small? Does the GIF play properly? Is the information about Rewards easy to find?

3. Final Check with WAi

If you’re curious about how your project page will look from a supporter’s perspective, go to the Maker Home page, enter the prompt below into WAi, and get feedback.

Below is the full Story I wrote. 
From a supporter’s perspective, please point out areas for improvement in each section—including structure, persuasiveness, credibility, and purchase conversion. 
[Paste full Story text here]

Frequently Asked Questions (FAQ)

Q. Do I have to meet all the checklist items to launch?

A. You don’t need to meet every item on the checklist. The checklist is designed to ensure your page contains the essential information your target audience needs to understand, trust, and choose your product; depending on the category or product characteristics, some items may not be required. 

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