Wadiz Funding Success Guide | How to Use News and Events to Increase Your Chances of a Successful Funding Campaign

Last Updated: July 30, 2026

From subscription sign-ups to payments on launch day
Captivate supporters with News and events

Wadiz provides communication channels—News and Events—to help makers during the period before they launch soon drive notification sign-ups, Pledges of support, and payments on launch day. News helps maintain interest, Pledges of support bring in new visitors, and events convert that interest into payments. However, you’ll see greater results by focusing on a single, specific goal rather than running too many events.

Be sure to keep these points in mind!

• News posted 1–2 times a weekis the standard.
• When planning an event, start by defining a single objective. It should be one of the following: increasing newsletter sign-ups, building trust, encouraging external sharing, or driving early payments.
• First, check the goals and suitable projects for each event type before getting started.

Event Type	Main Objective	Suitable Projects
Notification Sign-up Event	Expanding the Number of Notification Subscribers	Most Projects
Test Group Events	Gaining Trust Through Reviews and Product Reliability	Projects Where Supporter Trust Is Crucial
Pledge of Support Campaigns	External Sharing and New User Acquisition	Products with a Clear Reason to Share
Announcing Early Bird Offers and Perks	Building Anticipation for Launch and Creating Latent Demand	Projects with Limited Quantities and Price Benefits
Launch Rush · 72-Hour Advance Notice	Early payments on launch day	Projects Where Early Achievement Rates Are Critical

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1. Why Are Wadiz News Updates Important?

A Project-Exclusive Announcement Board

News is a project-specific announcement board available exclusively to makers. When you post a News update, supporters interested in the project receive a notification. Makers who successfully completed funding on their projects primarily communicated with supporters through the following five topics.

Topic	Details
Project Progress Updates	Notifications regarding the launching soon of the pre-launch, the launching of the main funding campaign, goal achievement, and approaching deadlines, etc.
Stories about Rewards and Production	Development process, production process, packaging process, behind-the-scenes stories, etc.
Event & Test Group Recruitment	Notifications regarding sign-up events, Pledge of support campaigns, and product tester recruitment announcements, etc.
Shipping & Refund Information	Important announcements regarding shipping schedules, delivery delays, additional production, and more
Sharing Brand Philosophy and Maker Stories	Why we created this product, the maker’s values and vision, etc.

Why Building Trust Over the 4-Week Funding Period Matters

The wadiz funding period is relatively long, lasting about four weeks. This gives supporters ample time to carefully consider their decision before participating. Whether a supporter decides to back a project, opts out, or cancels their support depends largely on how sincerely the maker shares their story and introduces the project. Supporters decide to participate—despite the long funding and delivery periods—when they feel the maker is someone worth cheering for, when they believe the brand will provide sufficient value, or when the product or service is appealing or useful. 

Using News at Each Stage

• Launching Soon: Announcements for Subscription, Test Group, and Pledge of Support Events
• During the funding: Share interim results; announce additions or changes to Rewards
• After Completion: Notifications on shipping schedules and delays, requests for reviews, and announcements of upcoming projects

Rather than writing news in an overly formal tone, we recommend using it in two ways: as a diary to share stories about the progress, and as a bulletin board for announcements that need to be communicated directly to supporters.

2. 4 Events to Boost Your Funding Campaign’s Visibility

① Notification Sign-up Event

A sign-up event is the most basic way to increase the number of people signing up for notifications during the period when the funding initiative is launching soon and to drive participation on the first day of the funding initiative. The key is to keep the participation process as simple as possible and clearly communicate the benefits.

Key Structure for Event Design

Items to Include	Try writing it like this
Event Duration	We’ll provide details on the period from the date the campaign is launching soon to the end of the funding campaign, or any other desired timeframe.
How to Participate	① Sign up for notifications on wadiz → ② Participate in the Rewards funding after it launches → ③ (Optional) Confirm your participation via comments or surveys
Event Benefits	We’ll provide details on the benefits—such as free gifts, additional Rewards, and coupons—as well as the number of winners.
Winner Announcement	We’ll provide details on the announcement date and method (e.g., News section).
Prize Delivery	We’ll let you know whether Rewards will be shipped together with other rewards or separately.

Operational Tips

• Keep the participation process as simple as possible, with just 2–3 steps.
• Including a message like “Anyone can participate in just one minute” to highlight how easy it is to join can help increase participation rates.
• If possible, offering benefits to supporters who complete both “signing up for notifications” and “participating in funding”helps drive actual payment conversions.

Recommended Guidelines

• As a general rule, each personmay participate only once.
• Winners will be announced via the News section, and individual notifications may be sent.
• If the project is canceled or not completed, the event may also be canceled.
• We are not responsible for any disadvantages resulting from incorrect personal information.

② Pledge of support Campaign

A Pledge of Support Event is designed to gather comments and messages of support for the project, build anticipation, and encourage participation in the main funding campaign.

Key Structure of Event Design

Items to Include	Try writing it this way
Event Period	Information on the period during which pledges of support will be accepted.
How to Participate	① Pledge of support for the project → ② (Optional) Leave a cheering comment → ③ (Optional) Participate in this funding campaign
Event Benefits	Information on prize drawings, additional Rewards, discount coupons, and the number of winners.
Winner Announcement	We’ll provide details on the announcement date and method.
Prize Shipping	Information on the timing and method of shipping.

Operational Tips

• Showing examples of cheering comments can increase participation rates.
• Differentiating the benefits between those who only made a pledge of support and those who also contributed to the funding campaign helps drive payment conversions.
• Featuring good supportive comments in News or Stories can boost credibility.

Recommended Guidelines

• As a general rule, each personmay participate inthe event only once.
• Repeated comments with identical content may not be counted as valid participation.
• Winners will be announced via News.
• If the project is canceled, the event will also end.

③ Product Testing Event

A product tester event recruits supporters to try out the product in advance, allowing you to gather real-world user reviews as soon as the funding campaign launches. These reviews are effective in boosting the project’s credibility.

Key Structure of Event Design

Entry Field	Try writing it this way
Recruitment Period	Information on the start and end dates of the trial group recruitment.
How to Participate	① Apply to join the product testing group → ② Test the product after being selected → ③ Write a review on the Community forum
Number of Participants	Information on the number of participants and the selection method (random drawing or evaluation).
Trial Rewards	Information on the products provided and shipping schedule.
Writing a Review	Information on the deadline for submitting reviews and whether photos or videos are required.

Operational Tips

• The application form should include your name, contact information, address, wadiz username, and consent to the collection and use of personal information.
• Please instruct participants to post their reviews in the Community section rather than in the News feedso they can be used as project reviews.
• Please take care to ensure that personal information is not disclosed when announcing the winners.

Recommended Guidelines

• The products provided for the experience are for trial purposes only and are not for sale.
• If you do not submit your review by the deadline, your benefits may be restricted.
• Please include photos or videos when submitting your review.
• Selection results will be announced via the News section.

④ 72-Hour Event

A 72-Hour Event is a promotion that offers special benefits for only 72 hours after the project launches, boosting early participation and sales. It is the most effective way to build momentum in the early stages of a project.

Key Structure of Event Design

Entry	Try writing it this way
Event Period	Provides information on the 72-hour period following the project launch or a specific end date and time.
How to Participate	① Participate in the Rewards funding during the event period
Event Benefits	We’ll announce time-limited benefits such as early bird discounts, additional components, and limited-edition merchandise.
Eligibility	We’ll provide details on eligibility conditions, such as first-come, first-served participation and specific Rewards.
Event End Date	Information on the end time and benefits available after the event ends.

Operational Tips

• Be sure to clearly state the exact date and time the event ends.
• Using the same event name in Stories, Rewards descriptions, and News posts can help increase awareness.
• Sending reminders via the News feed one day before the event ends and right before it ends can increase participation rates. If you want to boost early payments, be sure to check out the guide on using booster couponsas well.

Recommended Guidelines

• Event benefits are provided only to supporters who complete their payments during the event period.
• After the event ends, standard benefits will apply.
• If the event is on a first-come, first-served basis, it may end early.
• If the project is canceled, the event will also end.

Frequently Asked Questions (FAQ)

Q. Can I run a notification sign-up event and a Pledge of support event at the same time?

A. Yes, you can. However, asking participants to take multiple actions at once may make it difficult for them to participate. Simplify the flow—for example, “Pledge of support, then sign up for notifications”—and clearly explain the benefits of each step.

Q. Do event prizes have to be expensive?

A. No. If your goal is to attract many new participants, it’s best to offer small prizes to a large number of people. If your goal is to drive purchases, it’s better to offer Rewards-related prizes to a smaller group.

Q. Will the number of notification subscriptions increase just by posting News updates?

A. It depends on the content of the News, the project’s appeal, the event benefits, and the size of your existing audience. Compare the average daily number of notification sign-ups and traffic sources before and after publishing News, and focus on the types that prove effective.

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