[wadiz] Transparency Report Vol. 15

Publication Date

August 3, 2026

Operational Period

July 26 — August 1

Publication Frequency

Every Monday

🔍 Monitoring Project

206cases

📄 Revision Requests

38

⊘ Hidden

2

✓ Average Processing Time

1day

[Case 1] “Successful weight loss of ○ kg in just two months?” — Results vary by individual

Findings

Through post-launch monitoring, we identified a diet Rewards project that was using expressions such as “Lost ○ kg in two months” and “It actually worked without even starving myself” in its Stories, highlighting specific weight loss figures and testimonials to make definitive claims about the program’s effectiveness. Although results from exercise and diet vary depending on an individual’s body type and lifestyle habits, the project presented the message as if anyone could achieve the exact same weight loss simply by following the program.

Verification & Action

Asserting effectiveness using specific numbers can lead consumers to mistakenly believe these results are guaranteed, which may violate the Advertising Act. wadiz requested that the maker revise the wording to align with objective evidence, and the maker has corrected the content accordingly.

[Case 2] “Eating This Makes You Younger?” — Efficacy Claims Cannot Be Promoted Without Certification

Findings

Through post-campaign monitoring, we confirmed that a certain inner beauty Rewards project used phrases such as “reverse aging” and “anti-aging” in its story, implying that the product could reverse or prevent aging. Although the project highlighted these benefits, no evidence of certification authorizing such claims was found.

Verification & Action

Functional benefits, such as anti-aging effects, may only be claimed if the product has received relevant certification. Making definitive claims about efficacy without certification can lead consumers to mistakenly believe the product has actual, verified effects, which may violate the Food Labeling and Advertising Act. wadiz requested that the maker either remove the relevant expressions or revise them to align with the scope of their certification, and the maker has completed the necessary revisions.

Why has this been happening so frequently lately?

With growing interest in dieting and health these days, there’s an increasing tendency to use expressions like “X kg in just a few days” or “just by eating this” without much thought, driven by a desire to convey the Rewards’ effectiveness as strongly as possible. However, asserting effects with specific numbers or implying that the same results will occur for everyone is an entirely different matter.

The effects of exercise, diet, and food naturally vary depending on an individual’s constitution and lifestyle, and general food products cannot claim the same efficacy as health functional foods or pharmaceuticals. “Some people have actually seen results” is different from “those results are guaranteed for everyone,” and making definitive claims about effectiveness without objective evidence can lead consumers to misinterpret them as guaranteed outcomes, potentially violating the Labeling and Advertising Act and the Food Labeling and Advertising Act.

Directions for Operational Improvements

Wadiz will continue to conduct post-launch monitoring to ensure that diet and health-related Rewards do not exaggerate or make definitive claims about their effectiveness. Where verification is needed, we will guide creators to provide supporting evidence or revise their wording to foster an environment where supporters can place their trust in the platform.

View Previous Reports

 Go to →