The Ultimate Guide to Launches That Are Launching Soon: How to Surpass 1,000 Subscribers and Increase Your Chances of Successful Funding

Last Updated: August 5, 2026

This is helpful for people like this

• Makers launching soon
• Makers who feel the rate of notification sign-ups is slower than expected
• Makers who are unsure how to use ads and News effectively

Don’t miss this!

• Notification Subscriptions Projects that surpass 1,000 subscribers have a noticeably higher chance of success.
• 93.1% of successful projects systematically ran targeted ads starting from the date the project is launching soon.
• Build trust with supporters you’ve met through ads, and build trust through News and events.

The “Launching Soon” phase is the preparatory stage of a funding campaign where you can increase your chances of success by gathering pre-launch notifications and interest before the campaign goes live. If you’re unsure where to start during this period, there’s only one answer: Reach“1,000 notification sign-ups.”Projects that achieved thisnumber strategically gathered sign-ups starting from the “launching soon” phase, significantly increasing their chances of success .In this guide, based on data from successful projects, we’ll walk you through everything step by step—from key tips for increasing sign-ups to advertising strategies and a checklist for reaching your goal.

Launching Soon Phase 4 at a Glance

1. The Importance of the “Launching Soon” Phase: The Correlation Between 1,000 Notifications and Success Rates

The number of notifications you collect before launching soon significantly determines the success of your funding campaign.

• According to wadiz data, projects that secured 1,000 or more notification subscribers have a 77.5% success rate, with a median funding amount of 21.05 million won.
• In contrast, projects with fewer than 500 notification subscribers have a success rate of only 4%.
• When the period for launching soon ran from the 21st to the 25th, the probability of failing to raise 10 million won or more was the lowest at 7.2%.

👉 Learn More: Why the Launching Soon Phase and 1,000 Notifications Are Important

2. Advertising Products to Be Launched Soon and Budget Allocation Guidelines

93.1% of successful projects launching soon ran targeted ads, with a median ad spend of 2.77 million won. On average, 55–70% of the budget is allocated to securing pre-launch sign-ups before the launch, with the remainder used for conversion ads afterward. The role of each ad type also varies.

👉 Learn More: Types of Ads Launching Soon and Budget Allocation Guide

3. Key Points to Check When Notification Sign-ups Stagnate

• If your fundraising goal is 10 million won or more → you’ll need at least 1,000 people who have signed up for notifications.
• If you have fewer than 700 notification subscribers by the end of the first week of the “Launching Soon” campaign → you should review your ad performance, including creatives, targeting, and budget.

👉 Learn More: D-14 Notification Sign-Up Checklist

4. Boost Notifications Beyond Ads: Use News and Events

Once you’ve reached many supporters through ads, it’s time to build a strong impression and trust through news and events. As a general rule, post news 1–2 times a week. By combining these with four types of events—notification sign-up events, Pledge of support events, product testing events, and 72-hour events—you can build trust while increasing notification sign-ups.

• Notification Sign-up Event
• Pledge of support Event
• Product Tester Event
• 72-Hour Event

👉 Learn More: How to Use News and Events

Frequently Asked Questions (FAQ)

Q. How many days should the campaign to launch soon run?

A. According to wadiz data, the failure rate was lowest when the campaign ran for 21–25 days. Since the maximum duration you can set on wadiz is 25 days, we recommend running the campaign for the full duration.

Q. Will the funding fail if I don’t reach 1,000 notification subscribers?

A. The number 1,000 is a benchmark for gauging a project’s likelihood of success. However, since projects that reach 1,000 or more notification subscribers have a success rate of 77.5%, setting this number as your goal when planning and executing your strategy for launching soon will significantly increase your chances of a successful funding campaign.

Q. Can I set up advertising campaigns myself?

A. You can set up display and push ads directly in the Ad Center, while targeted ads are set up in the Biz Center. Ads in the Ad Center can be registered by following these steps: campaign setup, product and schedule selection, creative setup, and payment scheduling.

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