What Should You Do at Each Stage After Launch? — The Complete Guide to Running a Wadiz Funding Campaign

Last Updated: August 6, 2026

This is helpful for people like this

• Makers who want to organize their pre-launch to-do list into a checklist
• Makers concerned about slowing participation rates midway through their funding campaign
• Makers wondering how to do the final boost with 3 days left until the deadline

Don’t Forget These Essentials!

• During the first three days of the campaign, Focus on .
• Even if ad performance is low on launch day, you should keep the ads running.
• Three days before the deadline, be sure to check.

What should you focus on after your funding campaign launches? wadiz has compiled a list of key tasks for makers at each stage—from launch day through the final moments—to ensure a successful funding campaign. From the launch-day checklist and building momentum in the first three days to diagnosing a plateau and boosting engagement in the final three days—following these four stages in order will bring you one step closer to a successful funding campaign.

Key Summary by Stage

1. Launch Day (D-Day) Checklist

On launch day, be sure to take care of the following five items.

• Final check of the product detail page and Rewards right before launch
• Booster Coupon Settings
• Change the ad objective from “Subscribe” to “Checkout”
• Upload news about the launch
• Record performance on launch day

⚠️ To optimize your ads, you’ll need at least 24 hours and around 50 conversion data points. So, please avoid immediately pausing your ads or changing your ad settings just because the performance seems low!

👉 View the full launch day checklist: Launch Day (D-Day) Checklist

2. Initial Momentum During the First 3 Days

The first three days after launch are the period that most significantly determines the project’s success or failure, so you must take three actions on a daily basis. The momentum built during this period will continue to influence the entire campaign.

• Continue the payment conversion campaign set up on launch day
• First issuance of booster coupons
• Upload News updates in real time and respond quickly to inquiries

👉 View the detailed timeline by time slot: Guide for the First 3 Days After Launch

3. How to Handle the Stagnation Period (D+7 to D-7)

It’s natural for participation rates to slow down after the initial launch phase. If left unaddressed, your funding progress will stagnate, so so analyze the data and take the necessary actions to break through the funding plateau.

Diagnostic Checklist

• Are you getting traffic but not converting it into sales?
• Has traffic itself decreased?
• Is traffic concentrated on specific Rewards?

Response After Diagnosis

• Enhance ad creatives
• News and Events
• Reviewing Rewards

👉 Learn more about strategies for the plateau phase: How to Manage a Stagnation Period

4. Final Boost 3 Days Before Closing

Try to generate a final surge in payments before the funding deadline.

This is your last chance to boost payments, so make sure to tackle these three steps at once.

• Reallocation of ad and coupon budgets (Successful makers allocate 50to 60% of their coupon budget 3 days .)
• Publish news emphasizing the approaching deadline
• Final review of Rewards

👉 Learn more about the execution order: Final Boost 3 Days Before Closing

Frequently Asked Questions (FAQ)

Q. The CTR for my ad creatives is noticeably low on launch day—should I leave it as is?

A. It’s best to hold off on making a decision until enough data has been collected (at least 24 hours). For more details, check the D-Day Checklist for the launch day.

Q. Is it best to issue booster coupons right on the first day of the launch?

A. It’s most effective to issue them on the morning of the first day, right after the launch, when subscribers’ willingness to purchase is at its peak. You can find more details in the “How to Manage the First 3 Days After Launch” guide.

Q. Can I reduce advertising during the middle of the project?

A. Rather than stopping advertising entirely, we recommend adjusting your budget and replacing underperforming ad creatives. Check out the “Operating Strategies for Plateaus” sectionfor more details.

Q. My ad budget has already been exhausted with three days to go—is boosting still possible?

A. Even without a budget, you can announce the approaching deadline by posting News and spreading the word on social media. You can find more details in the “Final Boost 3 Days Before Deadline” section.

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