9 Myths and Truths About Funding That Will Bring You Closer to Success Once You Know Them
Updated: August 13, 2026
By Data: Project Ended January 2025 to June 2026
It's helpful for people like this
- A maker who wants to apply the know-how of a successful project to my funding
- A maker who wants to reduce mistakes that are easy to miss before opening
- A maker who wants to check funding strategies with proven data, not persimmons
Take this with you!
- The planned opening is higher in recruitment and less likely to fail if it is operated sufficiently from 21 to 25 days rather than short.
- There was a 17-fold difference in the amount of recruitment between the projects that executed the advertisement and those that did not.
- 95% of the projects achieved over 10 million won used GIF on the detailed page.
"Wouldn't it be better to just open the main funding at the scheduled opening time?" and "Can we decide after opening the advertisement and seeing the reaction?"" When I'm preparing for funding, I think about it at least once. There's a lot to prepare, so I think we can open it first and fill it up one by one. But when I looked at the actual success project data in Wadiz, the reality was completely different.
One small decision I made inadvertently was making up to 17 times the difference in the recruitment amount! In this content, we checked the nine most common misunderstandings while funding through data. After reading this content, the distance to success will be much closer.
📋 Get a glimpse of the misunderstandings and truths in the funding preparation process
|
Misunderstanding
|
Truth
|
| Wouldn't it be better to just open the main fund without any plans to open it? | The amount of recruitment for projects that are scheduled to open is about seven times higher than those that are not. |
| Is it okay to set the scheduled opening period for about a week? | The recruitment amount is the highest and the probability of failure is the lowest when the scheduled opening is operated from the 21st to the 25th. |
| Can I decide on the advertisement after opening it and looking at the reactions? | Ninety-three percent of successful projects ran ads scheduled to open, and the projects that executed the ads are 17 times higher in recruitment than those that did not. |
| Should I change the material right away if the advertisement performance on the first day of the opening is not good? | Advertising performance should be judged when there is at least 24 hours of data and more than 50 data accumulated. |
| Would it be enough to make it with just advertising materials and images? | Advertisements that shared images and videos showed about 50% higher performance, and 79% of Reels viewers have experience in purchasing. |
| Wouldn't it be hard to choose if there are many kinds of rewards? | The success rate of projects composed of eight or more rewards is 88%, 23%p higher than those composed of three or less (65%). |
| How should I set the reward price range? | Many successful projects have designed rewards in a "ladder structure" from low to high prices. |
| Do I just need to put in the high-definition image well for the detailed page? | 95% of projects that achieved more than 10 million won used GIF, and 85% of them were placed in the introduction. |
| Wouldn't it be better if you show as many product strengths as you can? | 48% of projects with high recruitment amount compressed their strengths into two, and the lower the recruitment amount, the more three or more advantages were found. |
1. Will it be open, do I have to do it?
Misunderstanding 1. Isn't it better to open the main funding at the scheduled opening time?
📊 the truth of the data
- The amount of recruitment for projects that were scheduled to open was about seven times higher than those that were not.
- In particular, the project, which collected more than 1,000 notification applications during this period, achieved more than 10 million won, reaching a whopping 77%.
💡 Key points
As 79.2% of the first three days of the opening occur with notification applicants secured in the opening schedule, we need to proceed with the opening schedule before the main funding to gather enough notification applicants. How many supporters are waiting for the opening during this period determines the initial performance. Gather supporters from the scheduled stage of the opening, aiming for more than 1,000 notification applicants.
Misunderstanding 2. Is it okay to set the scheduled opening period for about a week?
📊 The truth of the data
|
Operating Period
|
Recruitment amount (median)
|
probability of funding failure
|
|
7th to 13th
|
940,000 won | 27.9% |
|
14th~20th
|
5.82 million won | 9.3% |
|
21st to 25th
|
10.25 million won | 7.2% |
💡 Key points
For the scheduled opening, running enough for 21-25 days is the most effective in creating a high recruitment amount. In fact, the projects that operated during this period had the highest recruitment amount and the lowest probability of funding failure. Secure a sufficient period of time and steadily gather notification applicants by using advertisements, events, and news.
Going to see how to operate the opening plan, which brings together more than 1,000 notification applications
2. Advertising, can we decide after opening?
Misunderstanding 3. Can I decide when I open the ad and look at the reactions?
📊 The truth of the data
- Ninety-three percent of successful projects have run ads since the scheduled opening period.
- Projects that run ads scheduled to open have about six times more funding than those that don't.
- Compared to simple advertisement execution, the difference in funding is 17 times wider.
💡 Key points
Advertisements need to start from the scheduled stage of opening to increase their chances of success. Because instead of waiting for my project to be "accidentally" discovered to supporters, the advertisement "certainly" exposes the project to create notification applications and payment opportunities. As for the advertising budget, it is recommended to allocate 55% to 70% of the scheduled opening to secure notification applications and 30% to 45% to secure payment after opening.
Misunderstanding 4. Should I change the material right away if the first day of the ad is not performing well?
📊 The truth of the data
- According to data released by Meta (Instagram, Facebook), at least 24 hours and 50 data are required for ad learning.
💡 Key points
Advertising materials should be operated for at least 24 hours and more than 50 data should be obtained before performance can be judged. This is because the advertising platform also needs time to learn what kind of material is good for someone.
Misunderstanding 5. Would it be enough to just make the material and image of the advertisement?
📊 The truth of the data
- According to Meta data, advertisements using both images and videos performed about 50% higher than those that did not.
- In addition, 79% of actual Reels viewers said they had purchased a product or service after watching.
💡 Key points
We need to prepare images and 9:16 vertical images together to improve the advertising performance. Since the content and the pages that each person mainly consumes are different, creating materials that can be used on various pages can expose my project to a wider variety of potential supporters.
Go see how Meta recommends target advertising materials to produce
3. Rewards, how many should I make up?
Misunderstanding 6. Wouldn't it be rather difficult for supporters to choose if there are many rewards?
📊 The truth of the data
- The success rate of projects with eight or more rewards is 88%, and those with three or less is 65%, a 23%p difference.
💡 Key points
To increase the funding success rate, it is recommended to organize at least eight rewards to provide supporters with a variety of options. It doesn't mean we have to prepare eight types of products. Even if there are one or two representative products, you can create several rewards that fit the supporter's budget and needs by changing the early bird stage, quantity limit, and component (package) combination.
Misunderstanding 7. Should I keep the reward price range low?
📊 The truth of the data
- More than 30% of the successful project sales of more than 10 million won came from the 70,000-150,000 won range.
- The successful project created a "ladder structure" instead of focusing on just one price point.
💡 Key points
It is recommended that the funding reward price be designed with a "ladder structure" that can be selected from low to high prices. Create step-by-step options from KRW 10,000 to KRW 50,000 for participation without burden, KRW 70,000 to KRW 150,000 for high sales, and KRW 150,000 to KRW 300,000 for increasing customer unit prices. If you add price benefits such as early bird and booster coupon to this, it can lead to quick payment for notification applicants.
4. Detail page (story), only high definition image should I write well?
Misunderstanding 8. Do I just need to put high-definition images in the detail page?
📊 The truth of the data
- 95% of projects that achieved more than 10 million won used GIF on detailed pages.
- Eighty-five percent of them placed GIFs at the introduction.
💡 Key points
In the introduction of the funding detail page, it is recommended to use a GIF that quickly shows the core strengths of the product. Make the most attractive scene into a GIF and place it at the top so that supporters can immediately understand the features and usage of the product when they first see the detail page.
Misunderstanding 9. Wouldn't it be better to show the product's strengths as much as possible?
📊 The truth of the data
- Forty-eight percent of the high-sales project stories compressed their core strengths into two.
- Conversely, a pattern has been identified that shows three or more of the core strengths of projects with lower sales.
💡 Key points
On the funding detail page, it is recommended to select and show the two most important core strengths. If there are too many advantages, the core becomes blurred. First, you can choose two things that you want your supporters to remember, and then show them in a way that can be understood at a glance, such as a comparison table or figure, to convey the differences of the product faster.
Go to see how to organize a successful project's story in four steps
Frequently Asked Questions (FAQ)
Q. What advertisements do you recommend for the upcoming opening?
A. I recommend operating based on target advertisements to create steady new inflows and adding displays or push advertisements when necessary. More detailed product recommendations can be found in the advertisement recommendation content scheduled to open.
Q. Where can I start the Wadiz commercial?
A. Target advertisements can be set at the Biz Center, and display and push advertisements can be set at the advertising center. Please check the contents below for the setting guide for each advertisement.
Q. When should I open the scheduled opening and how long should I run it?
A. According to the data, the failure rate was the lowest at 7.2% when it was operated from 21st to 25th. If you finish it short under 10 days, the failure rate will increase, so please plan at least 2-3 weeks.
Q. How can I increase the number of notification applications during the scheduled opening period?
A. First, set a numerical goal like "1,000 notification applications" first, and then make a plan to achieve it. Representatively, it is good to 1) collect notification applications through advertisements scheduled to open, 2) give justification through notification application events such as free gifts, and 3) continue to look forward to funding payments that have continued to deliver the production process and benefits with new news. More details can be found through the content.
If you set these four data standards again: opening, advertising, rewards, and detailed pages, the direction of preparation for success becomes surprisingly clear. Trust the power of proven data instead of vague guesses! From today on, even if you look at a small detail properly, the response of the supporters returning on the day of the funding opening will be completely different.
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