Wadiz Launches Full-Scale Entry into the 'Pre-Order' Market… New Reservation Purchase Market Born from Funding Opens Wide
Wadiz Launches Full-Scale Entry into the 'Pre-Order' Market… New Reservation Purchase Market Born from Funding Opens Wide
Funding Platform Wadiz 'Pre-Order' Full Launch… 'Relational Consumption' Market Opens Through Collective Intelligence
Fresh food, travel products, overseas brands entering the domestic market, seasonal products—encompassing all makers from home and abroad
Differentiated from existing pre-orders and group purchases… diverse benefits through domestic exclusivity, special configurations, and limited editions
Funding's expansion through customer demand… consumption based on 'common interests' rather than unspecified masses
South Korea's largest funding platform Wadiz announces full-scale entry into the 'pre-order' market, signaling an expansion of the new reservation purchase market that began with funding.
Life Design Funding Platform Wadiz (CEO Shin Hyeseong, www.wadiz.kr) is strengthening its new identity across business by launching a full-scale 'pre-order' service that offers benefits of 'domestic exclusivity, special configuration, and limited edition' beyond the existing funding service where consumers can discover unprecedented new products, the company announced on the 3rd.
Wadiz's pre-order service has several differentiation points from the existing market.
First, Wadiz's change originates from the vision of 'creating a world where anyone can challenge.' While existing pre-order services in the market mostly aim at 'group purchase' and 'advance order,' Wadiz goes further by connecting ▲funding (product production funding connection), ▲store (post-funding success product continuous purchase), and ▲pre-order (reservation purchase of products and services with special value and benefits) markets, with the core being to expand opportunities for makers seeking new challenges.
Additionally, unlike group purchases that focus on 'price benefits' where prices drop the more people join, Wadiz has diversified benefits through 'domestic exclusivity, special configuration, and limited edition.' Exclusive benefits and configurations provided to Wadiz supporter members make it possible to be listed. For example, professional sports team memberships and season tickets can be structured as rewards, or global brand products can be differentiated by enabling access to local official A/S service.
Most importantly, Wadiz's pre-order is a service expanded from 'funding' that grows through supporter demand, so pursuing 'relational consumption' among people with common interests is a major differentiator. Rather than simply having unspecified masses gather to lower prices, through follow-based feed services, people with similar thoughts and interests gather to sign petitions, spread through SNS, accumulate points and receive benefits.
Through the full launch of this pre-order service, Wadiz can now encompass a wide range of makers including fresh food and travel products that were difficult to encounter through funding, overseas brands entering the domestic market, and branded products with seasonal lineups. The Turkish dessert 'Sutta's Kaymak' which launched as a 'domestic exclusive' and the premium massage chair from 'Jespa' which achieved 100 million won at opening are drawing high popularity, and plans include expanding the domain to creator categories such as local restaurant meal kits from Hyundai Green Food, gaming IP merchandise launches, albums, and out-of-print book reprints.
Wadiz CEO Shin Hyeseong said "Wadiz's pre-order is characterized by pursuing 'collective intelligence' and 'relational consumption' that other platform services cannot provide," and "through follow-based feed services, which are strong social functions inherent in Wadiz services, we will increase makers' sales by sharing tastes and products that my friends like, and it will be a service that creates new benefits through the power of collective intelligence beyond simple price benefits like 'lowers as it gathers,'" he said.
Meanwhile, with the launch of this pre-order service, Wadiz is providing 10,000 won worth of points that can be used on the Wadiz advertising platform for the first 300 projects in order, as well as exposure benefits for the February Wadiz Day planned event. Additionally, the company will select 'Pre-Order Project TOP 100' that received high response from project participation and survey votes, providing up to 1 million won in advertising points.