What are the ad exposure criteria?

와디즈

The exposure criteria differ for each ad product. Let us explain the exposure criteria for display ads and push ads.

1) Display Ad Exposure Criteria

This is a CPT (Cost Per Time) product that runs ads for one full day, from 0:00 to 24:00.
Since this is an ad product with one day of exposure, expected performance is not guaranteed.

2) Push Ad Exposure Criteria

It is divided into KakaoTalk push and app push.
Push ads guarantee one send (KakaoTalk push, app push). The guaranteed send count varies by product, and ad performance is not guaranteed separately.

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