Fansumers flocked to store after funding... Wadiz 'Jinro Dispenser' sells out 100 million won in just 1 hour
Fansumers flocked to store after funding ‘Jinro Dispenser’ sells out 100 million won in just 1 hour
–Continued ‘shopping frenzy’ from funding success to store…complete sellout on ‘fastest record’ causes waiting demand ‘in succession’
–Portal search volume jumped 8-20 times after shipping started…review short-form videos surpass 1 million views and spread
–First case of follow-up distribution expansion for IP collaboration products…creating an environment where makers can focus on creativity and challenges
The 'liquor dispenser' recognized through funding continues to hit home runs in the store and enjoys surging popularity among MZ generation fansumers.
On the 25th, Wadiz, a life design funding platform, announced that the 'Jinro Dispenser,' which exclusively launched on the Wadiz Store, achieved 100 million won in sales within 1 hour of opening, and set a record for the shortest time to 'complete sellout' since the Wadiz Store opened last September.
The high popularity of this 'Jinro Dispenser' is evaluated as stimulating purchase enthusiasm precisely because it is a product verified by fans through funding. This is because it raised a total of 510 million won from 6,592 people last April, achieving the highest performance among all FANZ MAKER product launches to date.
Since mid-May when shipping started after successful funding, search volume for 'Jinro Dispenser' on portal search trends jumped 8 to 20 times, and various short-form videos on YouTube featuring unboxing and usage reviews surpassed 1 million views, showing great popularity and spreading.
The Jinro Dispenser is an idea product designed to be enjoyed with any amount of shochu by simply attaching it to a shochu bottle anywhere, and is receiving increased attention by leveraging a famous IP with a fun and unique concept and riding the endemic trend. It was born as the 'FANZ MAKER' project, which connects verified startups through Wadiz with popular IPs to launch through funding, and thanks to the explosive popularity of the funding, it is a case of rapidly entering the follow-up distribution channel, Wadiz Store.
In particular, the Jinro Dispenser is significant in that it is the first case of expanding 'IP collaboration products,' which Wadiz is strengthening, into follow-up distribution channels.
'Wadiz Store,' a platform where products that successfully funded on Wadiz can be sold continuously, supports follow-up sales channels for various makers including startups, SMEs, professional manufacturers, and creators after funding, allowing rapid scaling from start to growth. Unlike funding, the 'wa delivery' service, which allows customers to receive products the next day right after ordering, also plays a role in increasing the purchase rate of listed products.
Hwang In-bum, Wadiz's Chief Business Officer, stated that “the Jinro Dispenser is a product that received a flood of pre-launch orders from portals and various communities thanks to the maker's innovative planning,” and added “Wadiz will continue to create good cases for the follow-up growth of makers who have successful funded projects, and will lead the way in building an entrepreneurial environment where makers creating new products and services can focus on creativity and take on challenges.”
Meanwhile, the 'Jinro Dispenser' from Wadiz and Hite Jinro, which sold out on the 25th, is scheduled to meet fans again at the Wadiz Store with a second batch of inventory starting on the 27th thanks to the hot demand.