Wadiz-Lotte World, 'Roti's On and Off' Collaboration Funding Draws Attention... Experience the June Space at Wadiz

Wadiz-Lotte World, 'Roti's On and Off' Collaboration Funding 'Draws Attention'… Experience the June Space at Wadiz

- 'Evening Life' Story for MZ Generation Office Workers… Popular Brand Mobe Reworks Character Renewal
- From June 7th, Main Funding… Until the 19th, Experience 'Roti and Friends' Room' at Seongsu-dong Space Wadiz

Wadiz and Lotte World are offering fans a new brand experience through special collaboration funding with the theme of 'Evening Life'.

Life Design Funding Platform Wadiz announced on the 30th that it will launch collaboration goods featuring Lotte World's signature characters 'Roti & Rori' through funding, and will hold an exhibition through its offline experiential shop 'Space Wadiz'.

This collaboration funding is characterized by home living and goods collection that features the theme 'Roti's On and Off: Roti's good vibe living an evening life', spotlighting Roti's life after work at Lotte World. In particular, the character renewal by brand 'Mobe Reworks' that is gaining high popularity among the MZ generation is drawing attention.

The products consist of a total of 15 items, from desk fans and beer foam makers to highlighter blends, trump cards, and incense sticks, to pen holders, scrapbooks, and tape dispensers for diary decorating enthusiasts. The three keywords of retro, memories, and empathy for office workers in their 25-39 MZ generation, who are the main fan base, are reflected in the products. At Space Wadiz, the first floor exclusive concept room implements 'Roti and Friends' Room' composed of funded products.

Lotte World opened a popup store 'Roti's Apartment' featuring Roti's daily spaces in Seongsu-dong last August and drew great popularity. This Space Wadiz 'Roti's On and Off' is also planned to resonate with and draw the interest of many MZ generation members with the theme 'Evening Life that Office Workers Dream Of'.

Lee In-gyun, Director of Wadiz IP Creator Team, said, "For anyone who has visited Lotte World, adding story and message to the characters Roti and Rori, whom everyone knows, will expand the new brand experience and provide an opportunity to meet ingenious funding products that allow you to enjoy your own evening life."

'Roti's On and Off' will hold a pre-opening for two weeks starting from the 24th, followed by main funding on Wadiz from June 7th. Offline, a special exhibition can be experienced at Seongsu-dong Space Wadiz from May 31st to June 19th. Special events including providing Lotte World admission tickets for visitors are planned.