How is advertising through the Business Center different?
1) How is advertising through the Business Center different?
Wadiz Targeted Advertising utilizes the Wadiz Pixel (code installed on your website to measure and optimize advertising campaigns and build targets) so that your project advertisements are exposed through Facebook/Instagram. Wadiz Targeted Advertising leads to fast conversions (notification requests/purchases) through exposure to Wadiz's interested audience, helping you achieve high funding success.

Business Center User Guide p.6
Wadiz Targeted Advertising collects actions from supporters through META exposure such as visits, notification requests, and purchases, and continuously finds supporters with higher conversion potential. The pixel is what saves the results of this learning, and through this pixel, advertisements are optimized while simultaneously being exposed to users who have had positive and purchase experiences on Wadiz, enabling machine learning to complete quickly and actually showing over 8 times higher performance compared to makers' direct advertising management.
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