Can other goals not be set for Wadiz Target Advertising in the Business Center?

1) Conversion Goals for Wadiz Target Advertising
The goals for target advertising through Wadiz Projects are provided as notification signup/funding. Since the most optimized results can be obtained by operating with 'conversion' as the goal, where ads are exposed to users with high likelihood of conversion actions,

<Conversion Goal Values by Project Status>

• Coming Soon: Notification signup completed
• Funding in Progress: Funding completed (purchase)

2) What are the benefits of running a conversion goal campaign?

Business Center Operations Strategy Guide p.6

Wadiz Target Advertising operates using machine learning, that is, actively leveraging Facebook's algorithm to appropriately allocate budgets to ad sets with better performance.  Machine learning completes learning based on 50 conversions as the benchmark, and by learning users who respond to campaigns, ads can be efficiently exposed to appropriate users. Wadiz's advertising is conducted in the form of CPM (Cost per mille), impression-based advertising, and performance indicators can be analyzed based on CPA (Cost Per Action) values and ROAS (Return On Ad Spend).  

When not judging performance by simple impressions/clicks and targeting specific conversions, you can operate advertisements in a more performance-oriented manner.