How many campaigns/groups/creatives can you register in the Business Center?
1) Understanding Campaign Structure
You can register up to 100 campaigns maximum.
Per campaign, you can set up 2 ad groups (non-targeted/retargeted) and a maximum of 10 creatives per campaign.
Business Center Usage Guide p.2
2) Wadiz Targeted Advertising Setup Strategy Method
Business Center Operations Strategy Guide p.11
Please avoid launching multiple campaigns (3 or more at once) simultaneously!
If you have many creatives, there may not be enough time required for machine learning optimization, so if you are new to operations, we recommend setting up a maximum of 3-4 campaigns as outlined in our operations strategy guide.
Test 3-5 creatives with recommended initial campaign budget and duration.
After going live, allow at least 3 days for machine learning optimization, then identify high-performing creatives based on key metrics like CTR, CPA, and ROAS.
Turn off underperforming creatives from the first campaign and consider maintaining existing spend and increasing campaign budget.
When creating expansion campaigns, go live with 1+ high-performing creatives from the first campaign and 2+ new test creatives.
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