Wadiz and Netflix Series <Money Heist: Joint Economic Zone> Launch Korea's First Merchandise Funding...Expanding to Content IP

Wadiz and Netflix Series <Money Heist: Joint Economic Zone> Launch Korea's First Merchandise Funding …Expanding to Content IP

- Global Popular Content IP Collaboration with 10 Successful Wadiz Makers… Main Funding Begins Mid-July
- Wadiz IP Business Expanded to OTT Content Following Character, Game, Alcohol, and Automobiles

Wadiz joins hands with Netflix, a global entertainment streaming service, to expand IP licensing business into the content industry.

The lifestyle design funding platform Wadiz announced on the 28th that it will present a total of 10 types of idea merchandise on funding centered around the Netflix Korean series <Money Heist: Joint Economic Zone>, which has been drawing attention since its first release on the 24th.

This is the first collaboration between Wadiz and a Netflix series and the first merchandise for <Money Heist: Joint Economic Zone>. It is garnering attention as a collaboration between a popular content IP with global fandom and 10 successful makers with funding experience at Wadiz.
So far, Wadiz has partnered with various IP owners through its FANZ MAKER business, including characters (Disney, Iconix), games (Nexon), and automobiles (Hyundai Motor), and through this Netflix series, the scope of licensing business has expanded to include content IP.

This first merchandise funding for <Money Heist: Joint Economic Zone> has been prepared exclusively by Wadiz since early this year. It consists of idea products that preserve the design identity of Money Heist and further enhance immersion in the drama, including electric drills, turntable Bluetooth speakers, customizable keyboards, waterproof notebooks, tool sets, and pajamas. Ten verified makers at Wadiz participated in the production, including Sagongsa Found, Tubee Networks, Hubidic, ClickX, and VI Korea.

Lee In-gyun, Executive Director of Wadiz IP Creator Team, said, “With the development of OTT, the content industry, which connects global fandoms and is growing rapidly, is one of the industries with the highest expected added value in the IP market,” and added, “We hope this merchandise will allow people to experience a different kind of fun and enjoyment from what they encounter through Netflix series.”

Meanwhile, the Netflix series <Money Heist: Joint Economic Zone> is a hostage heist drama set on the Korean peninsula on the eve of reunification, in which robbers with different personalities and abilities face extraordinary variables, and it is a remake of the Spanish Netflix series <Money Heist (La Casa de Papel)>.

The funding will accept pre-notification requests from the Wadiz website starting from the end of June, and the main funding will officially begin in mid-July. In the latter half of this year, outdoor products such as tents, camping chairs, and Bluetooth speakers are awaiting launch.