How does the billing work in Biz Center?
Meta ads are not a medium where money is spent per click; they are based on auction bidding.
Auction bidding means, for example, if Advertiser A targets women interested in skincare, and other advertisers B and C target all people living in South Korea who are interested in cosmetics, the two ads enter the auction simultaneously. The system is based on an auction where ads compete to be shown based on bid amount and ad performance. If Advertiser A's ad performance is low, ads within the same inventory compete against each other, and the advertiser must pay a higher ad exposure cost to gain more impressions.

Biz Center Operations Strategy Guide p.8
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