In the Business Center, can we not set targets other than non-target and retargeting?

와디즈

The Business Center offers non-target/retargeting ad sets, and you can set gender/age/region information through [Campaign Management] > Target Information Input.

However, in the Business Center, we recommend setting age, region, and gender as default settings so the machine can learn freely.

The more detailed the target, the longer it may take for ad optimization, and CPM (cost per thousand impressions) tends to become more expensive. Therefore, we recommend using the default settings to allow machine learning to learn the target over a sufficient period.

Business Center Operation Strategy Guide p.14

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