Wadiz Opens Brand Curation Space 'Wadiz Collector' at The Hyundai Seoul

Wadiz Opens Brand Curation Space 'Wadiz Collector' at The Hyundai Seoul

- Verified brands from Wadiz pop-up exhibition… New brands introduced every week at 'The Hyundai Seoul' until June 14th

- Expanding offline touchpoints for funding-successful makers… Strengthening distribution channel support

Wadiz, a lifestyle design funding platform (CEO Shin Hye-sung, www.wadiz.kr), announced that it will open a brand curation space 'Wadiz Collector' at The Hyundai Seoul in Yeouido for one month until June 14th. 

Wadiz Collector is a new curation brand by Wadiz that introduces funded products and brands that add new value to daily life through an offline pop-up store. It was planned to support funding makers who started their business online in connecting with offline customers. The first exhibition will be showcased on the 4th floor of The Hyundai Seoul, beloved as a shopping mecca of the MZ generation.

Wadiz has continued to support makers' distribution development and growth following funding success. To create customer touchpoints for brands without offline showrooms, Wadiz opened Space Wadiz in 2020, and since December of last year, starting with Hyundai Department Store Pangyo branch, the company has been running pop-up stores at major locations of Hyundai Department Store, Lotte Department Store, and Shinsegae Department Store to promote successful small makers' distribution channels.

The Wadiz Collector space has been designed to allow customers to experience and purchase makers and products more deeply offline, which they could previously experience through online funding participation and store purchases. The space is composed of verified makers from Wadiz and funded products directly curated by Wadiz, and by changing makers and products every 10 days, it adds the fun of discovering new makers and funding items on each visit.

The first maker introduced by Wadiz Collector is 'Off Grid,' a brand pursuing environmental sustainability. Off Grid attracted attention with approximately 6,000 supporters participating during the funding period and achieving accumulated funding of 900 million won. The pop-up running until the 24th will sell jackets made from eco-friendly fabrics and graphic t-shirts printed with endangered species graphics.

From June 5th to 14th, 'Riesle,' which achieved accumulated funding of over 1.4 billion won with traditional Korean wear (hanbok) on Wadiz, visits Wadiz Collector. Riesle is the first hanbok brand to debut at Milan Fashion Week and has garnered attention by creating outfits for K-POP stars such as Jimin, Taemin, and Chungha of BTS. This pop-up will showcase various athleisure lines and travel-friendly traditional Korean wear curated to match Riesle's customers' preferences.

A Wadiz official stated, "We plan to actively support more makers to meet customers offline through Wadiz Collector," adding, "We will strive to open distribution channels to excellent Wadiz makers following funding success and provide new opportunities."