5 Key Factors for Successful Advertising in Projects Selected by THE HIGH-END
Last Updated: July 23, 2026
5 Key Success Factors for Projects Selected by THE HIGH-END
5 Key Success Factors for Advertising
Based on actual advertising results, we’ll show you how to highlight your project’s strengths and
which ads to use to spread the word.
Makers who have participated in or are preparing to participate in THE HIGH-END special exhibition,
you’ve seized a great opportunity to meet supporters who recognize the essence of your brand rather than just the price.
But when it comes time to actually create ad materials, you often feel at a loss about “what aspects of your project to highlight.”
That’s why wadiz directly analyzed the performance of ad creatives used in curated campaigns over the past year (July 2025–July 2026),
and summarizedthe common success factors of the creatives that were actually selected for the five “THE HIGH-END” curations.
Check which curation your project fits into, and try incorporating those same success factors into your ad creatives.
📋 5 Success Factors at a Glance
First, see which type your project most closely resembles.
| Curation | Success Factors to Remember for Makers |
| Exclusivity and Rarity (THE LIMITED) | Present limited quantities, deadlines, and cumulative achievements in numerical form |
| Technical Expertise and Craftsmanship (THE CRAFT) | Present specific technical metrics such as frequency, time, and content |
| Brand History (THE HERITAGE) | Presenting the basis for trust, such as the brand’s origin, tradition, and domestic production |
| Expertise and Insight (THE INSIGHT) | Quantify expertise through metrics such as years of experience, delivery history, and number of reviews |
| Nature and Materials (THE NATURE) | Don’t just list material names—include their country of origin, composition, and manufacturing process |
🎯 Real-world success stories by curation
category01. Exclusivity and Rarity (THE LIMITED)
What made this campaign successful?
Conveyed scarcity and trust using concrete numbers, such as “Deadline Approaching” and “Cumulative Total: Over 1.1 Billion”
To apply this to your project
· Place the limited quantity and deadline at the beginning of the copy
· Use verified figures such as cumulative sales and the number of run-offs
02. Technology and Craftsmanship (THE CRAFT)
What made this campaign successful?
They emphasized the product’s identity with the original technology—using phrases like “featuring the same OO technology”—and backed up their credibility with precise figures such as frequency and duration
To apply this to your project
· If you have source technology or a brand, use comparative phrases like “exactly like OO” to borrow credibility
· Specify exact figures—such as frequency, time, and concentration—in your copy
03. Brand History (THE HERITAGE)
What made this campaign successful?
We grabbed attention with a surprising question like, “You mean this tiny thing is a computer?!” Then, we built trust by immediately disclosing the source as “wadiz Exclusive” and “Domestic Brand.”
To apply this to your project
· State the brand’s origins (history, domestic production, exclusive offerings) in the first line of the sub-copy
· Start with a surprising question that sparks curiosity
04. Expertise and Insight (THE INSIGHT)
What made this campaign successful?
We sparked curiosity by highlighting the price gap compared to familiar benchmarks—such as “one-tenth the price of luxury brands”—and quantified our expertise with phrases like “40-year master craftsman” and “track record of supplying luxury brands.”
To apply this to your project
· Present specific numbers such as years of experience, supply history, and the number of reviews
· Use comparative expressions like “one-tenth of” when contrasting with familiar benchmarks
05. Nature and Materials (THE NATURE)
What made this campaign successful?
While we emphasized the premium quality and consistency of the material—as in “eXmes Same Leather”—mentioning the material alone resulted in lower engagement compared to other curations. However, when we also mentioned the production process, such as the lead time (over 8 months), we saw higher engagement.
To apply this to your project
· Specify the country of origin, composition, and production time along with the material name
· Appeals centered on nature and materials become even more powerful when combined with technical expertise (THE CRAFT)
🔗 Common Threads Across the 5 Case Studies
High-quality materials help supporters understand a project’s strengths, and sufficient exposure conveys those strengths to a wider audience.
The success stories we reviewed earlier also sharedthe commonality that messages tailored to the curation were executed alongside exposure through KakaoTalk push notifications, special event banners, and app push notifications.
Since special campaigns have a fixed duration, reaching as many supporters as possible early on leads to higher conversion rates later on.
Once you’ve identified the key to your project’s success, try reaching more supporters during the early stages of the campaign.
📅 THE HIGH-END Exclusive Advertising Package
| Contents | Price | Package Details |
| All-in-One Package | 2 million won | KakaoTalk Push: 100,000 for campaign-exclusive slide ads + campaign banner + main content + multi-board + 10,000 for event notification ads + 50,000 for app push notifications |
| Value Package | 1 million won | KakaoTalk Push: 100,000 for campaign-exclusive slideshow + campaign banner + multi-content + 50,000 for app push notifications |
KakaoTalk Push Send Schedule
July 25 (Sat) · July 28 (Tue) · July 30 (Thu) · August 1 (Sat)
Apply for THE HIGH-END Advertising Package →
🔗 View the THE HIGH-END Campaign Call for Entries Again
🔗 Learn how to reach the top of the campaign without ads using Booster Coupons
Frequently Asked Questions
What kind of content should I include in THE HIGH-END ad creatives
for the relevant project
?
Tailor your content to the relevant curation theme and provide specific, substantiated details such as limited quantities, deadlines, cumulative performance metrics, frequency, duration, and content volume; brand origins, heritage, and domestic production; years of experience, delivery history, and number of reviews; as well as country of origin, ingredient content, and manufacturing processes.
Is it enough to just highlight the strengths of the creative?
The performance case studies mentioned earlier all had one thing in common: they featured messages tailored to the curation, combined with exposure through KakaoTalk push notifications, special event banners, and app push notifications.
When are THE HIGH-END KakaoTalk push notifications sent?
They will be sent on Saturday, July 25; Tuesday, July 28; Thursday, July 30; and Saturday, August 1
.
· Results may vary by project depending on factors such as the product, price, benefits, materials, and timing of execution.
· KakaoTalk push slots are available in limited quantities, and desired dates may sell out early.