wadiz Fashion & Beauty Showcase Event Guide: From Success Stories to How to Participate
Last Updated: July 27, 2026
Fashion & Beauty Showcase
How to Participate in the Showcase
Don’t Miss These!
- Thewadiz Fashion & Beauty Showcase is a special event designed to effectively promote your brand’s product quality and Story.
- We’ll sharepracticalknow-how you can apply right away, based on the success stories and strategies of brands that have generated sales in the hundreds of millions.
- If you’re a fashion or beauty maker, you canapply to participate in the showcase by August 11.
1. Why Fashion and Beauty Brands Choose wadiz
In wadiz’s Fashion & Beauty Campaigns there are brands. They didn’t pour in massive marketing budgets.
They simply focused on the essence of their products and crafted stories that resonated with their supporters.
Today, we’re revealing the strategies used by brands that achieved real results in wadiz’s Fashion & Beauty Showcase.
And we’re currently recruiting makers to participate in the <WADIZ Fashion & Beauty Showcase>, the platform where this all happens.
Apply for the Fashion & Beauty Showcase →
Application Deadline: Tuesday, August 11, 2026, at 11:59 PM
2. What is the wadiz Fashion & Beauty Showcase?
It’s a space where you can be the first to discover new fashion and beauty projects every week.
It’s not just a collection of projects—it’s a showcase where supporters gather to discover a brand’s sensibility and philosophy.
The showcase is organized into four sections. First, check which section your project falls under.
DAILY GLOW
Fashion and beauty projects featuring items you wear and use every dayto make your daily life shine brighter
- Fashion (daily items such as clothing and shoes), Beauty (basic skincare, body care, sun care), etc.
IN THE SKIN
Intensive care beauty projects that transform your skin and hair
- Essences, ampoules, scalp care, hair loss care, perfumes, hair care, etc.
IN THE STYLE
Afashion styling project that completes the overall look
- Outerwear, accessories, bags, jewelry, eyewear, etc.
GLOW UP
Fashion and beauty tech projects that take things to the next level with cutting-edge technology
- Skincaredevices, hair care devices, garment care devices, smart fashion tech, etc.
3. Success Strategies Based on Actual Exhibition Results
GLOW UP - “The Device That Sold Better Precisely Because We Didn’t Tell People to Buy It”
There is a beauty device brand that achieved over 12 timesthe average performance in the skincare device category.
| ✔ Total Funding Approx. 130 million won ✔ Satisfaction Rating 5.0 · Encore Campaign Underway ✔ Pre-launch notification sign-ups 2,352 people |
The Thermacera High-Frequency Device. There were two key factors behind this success.
① “Check it out for yourself and decide.”
Rather than pushing for a purchase, they built trust first by prominently featuring rave reviews from actual buyers. The page is structured so that visitors come to their own conclusion that “this brand is trustworthy.”
② “Compare it to dermatological procedures.”
Rather than simply explaining the price itself, we created the perception that it was a reasonable choice by comparing it to more expensive alternatives. It’s a structure where context, not just numbers, does the persuading.
Practical Tip
- Try using a one-line review from a supporter as your main message.
- Showcase your price competitiveness by comparing your products to more expensive alternatives.
IN THE STYLE - “The end of the season is the smartest time to buy a coat”
This is the strategy behind a project that generated approximately five timesthe average performance for the coat category.
| ✔ Total Funding Approx. 50 million won ✔ Season-End Special · Up to 65% off ✔ Sign up for pre-launch notifications 2,622 people |
210 Edit Cashmere Blend Handmade Coatis what drove these results.
Rather than simply emphasizing discounts, the campaign drove purchase decisions by conveying a sense of scarcitythrough the concepts of “end-of-season” and “limited quantities.” The structure first highlights the strengths of the materials and craftsmanship—cashmere blend, down lining, and handmade construction—and then naturally connects to the logic that “you can get this quality at this price because it’s the end of the season.”
Practical Tip
- Explain “why” you’re offering the discount. A well-justified discount builds trust.
- It’s effective to highlight your brand’s unique strengths—such as materials, processes, and manufacturing methods—first.
4. Why New Brands Use wadiz
One of the most daunting challenges when launching a brand for the first time is wondering, “How do I know if it will sell?”
Traditional distribution channels prefer established brands, and selling on social media requires building a following first. wadiz takes a different approach.
① You can meet early adopters who will be the first to recognize your brand.
Wadiz supporters are people who seek out and cheer on new brands. They’re the ones who are willing to open their wallets for brands they’re encountering for the first time, rather than ones they’re already familiar with. Even if you have zero followers, all you need is a product and a story.
② You can secure high visibility through weekly showcases that introduce new brands.
There’s a huge difference between launching a page on your own and launching it as part of a curated campaign. That’s because the platform itself generates traffic for you.
From KakaoTalk push notifications to wadiz’s official social media channels and app main banners and pop-ups, simply participating in a curated event helps promote your maker’s project.
③ With a pre-order model, you can gauge market response early on without the burden of inventory.
wadiz operates on a pre-order model. You only need to produce the quantity corresponding to the amount raised, and if the goal isn’t met, no payments are processed. This structure allows you to first verify actual market response through data, without the anxiety of wondering, “Will this sell?”
5. Benefits of Small Brands Starting on wadiz
If you have an idea but don’t know where to start, wadiz is the perfect first stage. It’s a platform where product quality and storytelling matter more than brand size. Major retail channels prefer brands that have already been validated—they look first at sales data, follower counts, and brand recognition. wadiz is the opposite. Even if your brand is unknown, you can still gain significant attention as long as you have a story and a product that resonates with supporters.
In fact, brands that launch their first funding campaign on wadiz gain not only sales but also the experience of raising brand awareness and building a fanbase. Supporters’ feedback helps improve the next product; the fanbase from the first funding campaign drives repeat sales; and that repeat fanbase leads to a permanent presence on the platform. It’s okay to start small.
Especially for this <WADIZ Fashion & Beauty Showcase> event, wadiz covers 100% of the coupon costs. If you’re concerned that page visitors aren’t converting to purchases, this coupon will help them take that final step.
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Coupon
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Terms of Use
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2,000 won coupon
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For purchases of 50,000 won or more
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5,000 won coupon
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For purchases of 120,000 won or more
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6,000 Won Coupon (Supporter Club Exclusive)
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For purchases of 100,000 won or more (issued once per day)
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If you’re currently preparing a fashion or beauty item, you’ll find the supporters who will respond first right here on wadiz.
6. wadiz Fashion & Beauty Showcase Event Schedule
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Details
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Schedule
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Promotion Application Deadline
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Tuesday, August 11
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Special Event Launch
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August 18 (Tue) – August 31 (Sun)
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Any maker in the Fashion & Beauty category—whether new or established—can participate. Both funding and pre-orders are available, and you can participate in multiple projects simultaneously.
Wadiz is a place where your brand’s story resonates before its size does.
If you’re preparing a fashion or beauty project, instead of starting out as just another ordinary product lost among countless others, why not begin by connecting with supporters who will be the first to recognize your brand’s sensibility and philosophy? The <WADIZ Fashion & Beauty Showcase> event can be your first stage.
The application deadline is Tuesday, August 11, at 11:59 PM.
