How can we increase the number of notification subscriptions for the project?
Don't forget to take this with you!
- Learn the three reasons why notification sign-ups are low.
- Learn specific methods and examples for increasing the number of notification sign-ups.
- We’ve compiled tips on how to promote subscription events.
Learn How to Increase Your Subscriber Count in One Go
Have you been worrying because you’ve heard that the more notification subscriptions you have, the better, but you’re not sure how to increase them?
We’ve analyzed why you might have few subscribers and how you can increase that number.
1. Reasons Why Subscriber Counts Aren’t Growing
It would be great if your subscriber count grew, and as soon as you launched your campaign, supporters flocked in like a cloud, leading to a high funding rate.
But why aren’t the number of notification sign-ups increasing? While there are differences from project to project, it generally boils down to three main reasons.
The Story for launching soon isn’t compelling enough
If people don’t find the product or service described in the “Launching Soon” Story appealing,they won’t have a reason to click “Sign Up for Notifications.” So, what makes an appealing “Launching Soon” Story, and how should you write it?I recommend reading our guide on how to writea “Launching Soon” page andgiving it a try.
No one knows the project is launching soon
Publishing the “Launching Soon” page isn’t the end of the story. Before the project is officially launched (before the main funding campaign begins), you’ll want to spread the word to as many people as possible, right? In other words, you need a promotion strategy.
Because they don’t feel the need to sign up for notifications
even if supporters think, “I’ll definitely fund this when it launches,” they might not sign up for notifications. After all, they won’t lose anything by waiting until the project starts to fund it. In other words, they don’t see any particular benefit in signing up for notifications. So, what should you do? I’ll now introduce ways to encourage supporters to sign up for notifications.
2. How to Increase the Number of Notifications
To encourage people to sign up for notifications, offering benefits exclusive to subscribers is an effective strategy. So, what kind of benefits should you offer?
Design rewards that make people feel they’ll definitely regret it if they don’t engage in funding for the project immediately upon its launch
If there are 5,000 units of a 50,000-won reward available, backers can engage in funding at any time after the launch, so there’s no sense of urgency, right? However, if there are only a few highly discounted “Super Early Bird” or “Early Bird” rewards, backers will instantly feel the urge not to miss out the moment they see them. Try designing Rewards that offer additional value, such as price discounts or special perks, as shown below. Of course, you don’t necessarily have to disclose the quantities on the page that is launching soon.
Run an event where supporters who sign up for notifications and participate in funding the project are entered into a drawing for a gift
Under the Personal Information Protection Act, you cannot access the information of supporters who only signed up for notifications without actually participating in the funding process for the project. However, after the project closes, you can verify whether backers who participated in the funding process had previously signed up for notifications. Try running an event where you give away a gift via a raffle to those who both signed up for notifications and participated in the funding process for the project.
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3. How do I create an event to sign up for notifications about a product that is launching soon?
Want to create an event to increase the number of notification sign-ups but not sure how to write the event details? Don’t worry. The maker has some tips to help you easily create and promote your event.
Be sure to include the following information in your notification sign-up event!
| Event Participation Period | If participants can sign up for notifications and participate in the main funding campaign, please indicate the period as “Launching Soon – End of Main Funding.” |
| How to Participate in the Event | Emphasize that participating in the event is “not difficult” or “very easy.” |
| Gifts for Winners | Why not show them as images? Images catch the eye much better than text. |
| Date and Method of Winner Announcement | After the project is successful, please verify that all supporters’ payments went through. Announce the winners via the “News” section after the final payment date. |
| Reward Shipping Date and Delivery Method | How about providing guidance such as “Shipped with the Rewards” or “Shipped on the winner announcement date”? |
| Final Note | Please note that, unfortunately, if the project fails, this event will not take place. So, be sure to mention that you hope for lots of notifications and cheers to ensure the project’s success. |
Be sure to mention the pre-launch notification event again in your News feed
Once the project launches, the “Launching Soon” page will no longer be visible. Be sure to include details about the pre-launching sign-up and funding event in your “News” section so that supporters who signed up won’t forget to back the project.
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