[Project Promotion Tips] #2. How to Design Events That Deliver Real Results
This content is part of
<PROJECT Promotion Tips>
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- You’ll learn how to use events at each stage of your project.
- You’ll learn how to guide supporters’ behavior in the way you want.
- We’ve compiled a list of the most commonly used events on wadiz.
1. Launching Soon: Events to Encourage Users to Sign Up for Notifications
project The amount raised within the first 3 daysafter the project goes liveis crucial enough to determine the project’s overall success or failure. Therefore, the more supporters who click <SIGN Up for Notifications> and the more participation you generate on the first day of the project’s launch, the better your chances of success.
Supporters who click “Sign Up for Notifications” during the period when the project is launching soon will be the first to hear about the project’s launch. They’ll also receive a direct link to your project, allowing them to visit it faster than anyone else.
1. Notification Sign-up Event
- Target Audience: Prospective Supporters
- Effect: Entices potential supporters to engage with the project.
The “Sign Up for Notifications” event is recommended for makers who are launching their projects soon. By offering benefits to supporters who sign up for notifications and then actually participate in the project, you can increase supporter interest and engagement.
2. Limited-Time/Limited-Quantity/Early Bird Events
- Target Audience: Supporters who don’t want to miss out on great Rewards
- Effect: Increases the number of notification sign-ups and early participation rates.
These are flash benefits offered to supporters who participate within a specific time frame or among the first few participants after the project goes live. By announcing in advance the benefits available to those who join quickly, you can create a compelling reason for supporters to rush to the project.
Project(117033) offering 10 limited-quantity special deals
2. Launching Soon Phase: Testimonial Recruitment and Participation Incentive Events
Pre-launch events allow supporters who are on the fence to a chance tosample the experience, while providing makers who need reviews with the chance tocollect.
When hosting a pre-launch experience event, you must clearly provide details on the recruitment period, how to participate, and how the products will be delivered.
1. Try it first, then participate
- Target Audience: Supporters who are interested in the project but are hesitant to participate (use the Pay later option)
- Effect: Encourages participation after a positive experience.
Pre-launch experience events can be useful for products in categories like beauty and food, where user experience is important and consumable samples can be provided.
Projects running pre-launch experience events may also be featured separately via the main banner or special promotions on the wadiz website. This creates an opportunity for your project to stand out among the many others.
2. Try it first, then leave a review
- Target Audience: Supporters interested in the project
- Effect: Attracts more supporters by showcasing reviews. This content can be repurposed for future projects, and feedback can be used to improve the product and enhance the quality of the final Rewards.
During the period of launching soon, recruit testers through the wadiz platform and encourage them to write reviews on 1) the wadiz Community or 2) social media and your own online store in exchange for receiving sample products in advance.
3. After the project launches: Promotional and engagement events
Once the project officially launches, there’s only one goal: to spread the word to as many people as possible and encourage participation. Here are some events you can plan while the project is running:
1. Pledge of support event
- Target Audience: Supporters and prospective supporters who are active on social media platforms such as Naver Blog, X (Twitter), Facebook, Threads, KakaoTalk, and email
- Effect: When supporters participate in the Pledge of support, a link to the project is posted on the supporter’s feed. Supporters will share the project with the Community on social media and in online communities,and if a payment is processed through the link shared via the endorsement,, and if a payment is completed via the link shared through their Pledge of support, they’ll receive 5% of the payment amount from wadiz. The more friends a supporter has, the greater the viral marketing effect can be.
A pledge of support is the easiest way to integrate your wadiz project with social media promotion. Since participants in the pledge of support are counted toward the project’s total number of supporters, this also makes your project appear more popular.
You can offer gifts to those who promote your project publicly on social media, or include an extra gift in the shipment for those who sign a Pledge of support for the project and participate in it—so be sure to take full advantage of this opportunity.
2. Social Media Events
- Target Audience: Supporters and prospective supporters who use social media
- Effect: You can promote your project to customers outside of wadiz and encourage their participation.
Please promote your project on social media channels other than Facebook (Instagram, KakaoStory, Naver Blog, YouTube, etc.). This allows you to reach the friends and acquaintances of supporters who haven’t directly participated in the project.
You can boost event participation rates by offering incentives in exchange for supporters posting proof of their participation in the project, their expectations, or specific hashtags on their social media accounts.
3. Milestone Promises / Breakthrough Events
- Target Audience: Supporters and prospective supporters who have participated in the project
- Effect: You can encourage supporters who have participated in the project to personally encourage their friends and acquaintances to participate or promote the project.
Try planning events with specific goals, such as reaching 500% of the funding target or 1,000 supporters. You can use this strategy when you want to boost the achievement rate a bit more, or during the middle to late stages of a project when participation is slowing down.
A project designed so that the more supporters you gather, the more benefits you receive(125387)
3. Project Closure: Review and Satisfaction Survey Event
Now it’s time to finish strong. If positive reviews and feedback continue even after the project ends, it will have a positive impact not only on your brand but also on any new projects you launch in the future.
1. Encouraging Reviews and Satisfaction Ratings
Supporters who had a negative experience are more likely to leave ratings and reviews than those who had a positive experience with the Rewards.
If you’ve ever felt stressed about satisfaction scores and reviews, try using an event to encourage positive reviews as well. You can offer additional benefits to supporters who leave sincere reviews and encourage them to share their experiences.
2. Collecting Feedback Data
By running a survey event, you can gather specific feedback rather than just one-line comments.
You can create surveys using free platforms like Google Docs, Naver Forms, or SurveyMonkey. By conducting a feedback survey in a question-and-answer format, you can gather data to use in future product development. You can also identify specific areas of satisfaction and dissatisfaction to prepare for customer service or after-sales support.
If designing an online survey feels daunting, you can try distributing paper surveys that participants can fill out by hand along with Rewards shipments.
Events—turns out they’re not that hard, right?
Start with small events that you can run without any pressure. You can also plan your next event while gauging your supporters’ reactions. It may start small, but as supporters gather one by one through these events, it will become a shortcut to your project’s success.