[Project Promotion Tips] #4. Just Follow These Steps: Tips for Writing Weekly News
This content is
<PROJECT Promotion Tips>
series.
Be sure to take these with you!
- We’ll share tips on “the best timing” to post News while running your project.
- We’ve compiled recommended News topics based on your specific situation as a maker.
- I’ve compiled a list of topics that work well in News.
1. After the project is announced
1. Event Announcements
- Recommended Makers: Makers who have already secured Rewards inventory (or event gifts)
The project story contains a wealth of information about the Rewards and the project itself, along with news about events. However, because the story is packed with so much content, you might overlook the event details and miss them.
If you’re planning an event as a maker, please use the “News” section to highlight the benefits and inform your supporters once again. By sharing information about upcoming tasting events, demonstrations, try-on sessions, or showroom visits, you can even win over supporters who were hesitant to participate in the project.
A project(162580) that attracted supporters through active event promotion
2. Notice Regarding Early Bird Quantities Selling Out
- Recommended for: Makers running early bird or limited-time Rewards
Are you planning to offer rewards such as early bird or limited-time offers? Midway through the project, use the “News” section to that quantities are running lowthrough a project update.
Using phrases like “Closing Soon,” “Last 3 Super Early Bird Sets,” or “Time-Limited Event Ends in 1 Hour!” in the subject line can grab supporters’ attention. Supporters who have already participated will feel the project’s popularity and gain confidence in your project, while prospective supporters who haven’t joined yet will be motivated to act quickly so they don’t miss this final opportunity.
3. Frequently Asked Questions (FAQ)
- Recommended for: Makers receiving repeated inquiries from supporters about similar topics
Compile frequently asked questions and answers in the News section. This reduces repetitive inquiries from supporters, saving you the hassle of responding to each one individually. It’s also useful for highlighting key points and filling in any gaps in your information.
It’s also a good idea to
- Content you’d like to highlight once more
- Information supporters absolutely need to know
- Points that could be mistaken for defects, etc.
in a summarized format.
4. N% Achieved, Top N News
- Recommended Makers: All Makers
Let your supporters know just how popular your project is. Along with announcing that you’ve reached your funding goal, express your gratitude to your supporters—this can boost their favorability toward you. A high funding rate can also trigger herd mentality, helping to attract new supporters.
Project(167010) that uploaded News about reaching No. 1 in the real-time rankings
2. Late Stage to Project Closure
1. D-Day Countdown Notice
- Recommended makers: All makers
Use titles like “3 Days Left,” “1 Day Left,” or “Ends Today” to let supporters know the project is nearing its end. This can help rally supporters who were hesitant or had forgotten about the project, potentially boosting the fundraising total right before the deadline.
This is your to get the productwill make this even more effective.
Announcement on the Final Day of the Project(162580)
2. The Story Behind Rewards Production
- Recommended for: Makers who begin producing Rewards after the project goes live
Build trust with your supporters by sharing the story behind the product’s creation through News updates. Depending on the type of product, this could include everything from selecting materials visits to the manufacturing site, real-life reviews of sample products, durability tests, and behind-the-scenes footage —you can include a variety of stories about the Rewards and the maker. Supporters will feel reassured, thinking, “This reward is actually being made properly,” and will form a positive impression through the maker’s sincerity and passion.
A project that shared the production process via News(154631)
Consistently sharing updates on the production process helps help minimize supporters’ concerns and dissatisfaction. If supporters haven’t received any updates from the maker and the first news they hear is about a “shipping delay” or “production issue,” they are bound to feel disappointed. However, supporters who have been following the project’s progress alongside the maker are more likely to accept unexpected situations with understanding than those who haven’t.
As the project progresses, you may find yourself in a difficult situation where unfounded allegations are raised, or you may need to apologize to your supporters. If you find yourself in a situation where you might unintentionally lose trust, be sure to use the “News” feature.
3. After the Project Ends
1. Thank-You Message & Closure Notice
- Recommended for: All makers
Be sure to express your gratitude to the supporters who helped make the project a success. After all, it is thanks to their cheer, trust, and participation that your product and idea have come to life.
Even a brief expression of gratitude can make supporters who participated in the project feel a sense of pride, and based on their positive impression of you, they’re more likely to participate in future projects (such as follow-up projects).
2. Update on Payment and Shipping
- Recommended for: All makers
It’s also a good idea to send a reminder about payment once the project ends. After the Rewards have been shipped, let them know that delivery has begun. This can turn the vague sense of waiting into a feeling of anticipation.
3. Requesting Satisfaction Ratings
- Recommended for: All makers
Satisfaction surveys are not only a way to intuitively gauge supporter feedback but also serve as a key evaluation metric for future projects. High satisfaction levels can have a positive impact on follow-up projects both on and off wadiz. This is because most people look up reviews and base their purchasing decisions on the comments of others.
After Rewards have been shipped, send a News email asking supporters to leave a <SATISFACTION Rating>. You might also consider running a simple review event at the same time.
To encourage supporters to leave vivid reviews after receiving their Rewards, the News announcing the satisfaction survey should be sent be posted about 5 days after the Rewards are shipped,, not immediately after the rewards are shipped.
Supporters: The More You Have, the Stronger You Become
At first, it may not be easy to gather many supporters and reach a high funding goal. However, as you communicate through News and remain active with funding and pre-order projects, you’ll soon find that a solid community of supporters has gathered to cheer you on.
We conclude this series with the hope that your project will reach even more supporters. We’re cheering for all wadiz makers!