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"Miracles don’t just happen."
We’re carefully collecting the success stories of makers who have successfully completed funding efforts and sharing them widely, like Wi-Fi, to bring new miracles to aspiring makers.

I love that so many great products come from Barunsaeng!
I did funding for this project to give it as a gift to my girlfriend!
Thank you for creating a product that’s absolutely essential but didn’t exist until now!

Comments brimming with supporters’ trust! The project behind these comments is none other than Barunsaenggak. wadiz met with Barunsaenggak—a brand that, true to its name, creates products imbued with sound thinking and has already surpassed 460% of its funding goal—to learn more. 

wadiz: Hello! First, please tell us about the Barunsaeng brand.

Barunsaeng: Hello, this is Barunsaeng. We’re widely known as a condom brand. In fact, that’s how we got our start. 

In May 2015, we were deeply shocked to learn that South Korea had the lowest condom usage rate among OECD countries, yet the highest abortion rate. We launched “Barun Saenggak” with the goal of changing South Korea’s attitudes toward sex and its sexual culture, even if only a little. 

Since its launch, we haven’t just focused on selling condoms; we’ve consistently worked toward our original goal of “improving sexual attitudes” by investing 10% of our profits in initiatives such as sex surveys, supporter programs, and the production of sex education content. 

Moving forward, Barun Saenggak aims to be a brand that shares in the concerns of many people and promotes a “healthy sexual lifestyle.”

Wa: You’re currently running a funding campaign offering “ZERO” intimate wipes as a reward, right?

Barunsaeng: Yes, Barunsaeng ZERO is very different from existing feminine and masculine hygiene products. It’s the world’s first “100% ultra-pure” feminine hygiene wipe that contains absolutely no common ingredients like aromatic oils or herbal extracts. 

Even the slightest amount of additives requires the inclusion of preservatives and antiseptics. The female vulva is an extremely delicate area, with a transdermal absorption rate up to 4,200% higher than other skin areas. It’s obviously not good for chemical products to come into contact with such a sensitive area. 

In fact, many specialists recommend “wiping with clean water” for vulvar care. When I say this, you might think, “Are they just selling water?” However, “ultra-pure water” is literally “the cleanest water,” extracted by filtering ordinary purified water seven more times. 

Furthermore, we’ve focused on hygiene every step of the way by individually packaging each wipe using high-temperature, high-pressure sterilization. The fabric is also made of 100% organic cotton, so you can use it gently without any irritation.

Wa: As you mentioned, Barunsaeng is well-known as a condom company. Was there a specific reason you decided to make cleansing wipes? 

Bar: To be honest, Barunsaeng ZERO was a huge challenge for us. While our previous products were mainly designed for use during sexual intercourse, ZERO is a product more closely tied to everyday life. We were cautious because we worried it might seem strange for Barunsaeng—a brand known for condoms—to suddenly launch hygiene wipes. 

But the more we researched the personal hygiene market, the more convinced we became that we had to launch this product. Existing products containing chemicals like preservatives and antiseptics can actually be harmful. We wanted to identify areas where we could make a difference and offer a healthy alternative.

Wa: It seems that Barunsaeng’s “right thinking” really resonated with your supporters. You reached 100% of your funding goal in just 9 minutes after launch. Did you expect this kind of response? 

Bar: Honestly, I didn’t expect this many people to show interest. I did have a tiny bit of hope that the effort we poured into product planning and development over the long 10-month period would be recognized, but I was really surprised that so many more people than I expected joined our project.

Wa: “Barun Saenggak” is a brand known for promoting healthy sexual lifestyles and has high recognition among young people. Was there a specific reason you chose to run your funding campaign on wadiz?

Ba: Long before we launched ZERO, we resonated with the ideals that wadiz pursues, so we always wanted to introduce our product to wadiz supporters first. 

For a challenging startup like ours, wadiz is incredibly appealing because it brings together makers who bring unprecedented ideas to life, as well as supporters who empathize with them and warmly watch over the product’s journey from start to finish. 

Since Barunsaenggak is also accustomed to championing new causes and creating products that have never existed before, I suppose you could say we felt a sense of camaraderie? 

Wa: Fortunately, I think this funding campaign will allow us to meet many supporters who will cheer on Barunsaeng’s vision! Did the process of launching the campaign go smoothly? 

Bar: We poured a lot of effort into the ongoing verification and testing of the product itself. We went through extensive discussions to ensure it could be used safely on even the most sensitive areas—not just as a product that touches the skin. 

Since this is a product used on sensitive areas at crucial moments, it took a long time to determine the “level of moisture” and “texture” that would satisfy everyone. Even a 1% change in water content makes a huge difference in how it feels. But because it’s a product that comes into direct contact with the body, we were meticulous about fine-tuning it right down to the very end! 

Wa: I can really feel your conviction in the maker's answer! Finally, what direction does Barunsaeng plan to take in the future? 

Bar: Barunsaeng understands better than anyone the discomfort or burden associated with the words “sex” and “contraception.” That’s why we’ve strived to talk about sex comfortably through fresh approaches, and we’ll continue to propose new ideas without wavering. 

We aim to become a brand that goes beyond condoms to promote a healthy sexual lifestyle as a whole. Through these efforts, we hope to help establish a healthy sexual culture where we can all talk about sex comfortably. Thank you.

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