[Official Partner Interview] #1. Tips for Writing a wadiz-Style Story from “26.7 Design Studio”
This content is part of
<Official Partner Interview>
series.
Be sure to take this with you!
- Wadiz’s official partners share their insights on how to craft stories that embody the “Wadiz spirit.”
- We’ll share practical tips for telling stories that even non-experts can try.
- Check out these examples of successful projects created by 26.7 Design Studio.
A reliable partner in your story journey
‘26.7 Design Studio’
Wadiz has “wadiz Official Partners”who help makers run their projects and provide expert support in areas like story creation. These are experts handpicked by wadiz to collaborate with us—a group that knows wadiz inside and out.
This content features CEO Park Seong-jin of “26.7 Design Studio,” a design agency that has produced over 350 projects and achieved a cumulative funding total of approximately 5 billion won. Based on the content of a wadiz School lecture featuring CEO Park, we’ll share 26.7 Design Studio’s unique secrets to crafting a “Wadiz-style” Story.
Park Seong-jin, CEO of 26.7 Design Studio @wadiz School
Q. “Storytelling” sounds so vague and overwhelming.
It’s okay if you don’t have a dramatic or grand narrative. Every maker has a story about their product. Think of it as a way to express.
In fact, brands like“Blue Mama,” “Human Scale,”and“Pepe”—for which 26.7 Design Studio created content—were able to move their supporters’ hearts by sharing stories about their brand history, the creators’ genuine passion, and the trials and errors they faced during the production process.
Q. What should I do if I have too much to say?
Start with the message you absolutely want to convey. Think about what you, as the maker, consider to be “the unique selling point of our product” and “the one thing you really want supporters to hear,” and use that to narrow down your story about the product.
For the portable beam projector, we emphasized first and foremost that it was small and very lightweight.For the necklace, we expressed the product’s uniqueness through the slogan, “This is a sparkle you’ve never seen before.” Similarly, the Santorini beer-flavored sparkling waterandthe Saddle Chairachieved great results by highlighting the core features of their products right from the start.
Q. What should I do if there’s a big difference in story quality compared to photos and designs created by professionals?
Photography and design don’t necessarily have to be professional. It’s not just professional designs that can move supporters’ hearts. What truly moves supporters isn’t merely a “stylish and pretty” story design, but the content and sincerity behind it. Only when you fully convey your story as a maker can the design that frames that content appear truly appealing.
I believe that if you effectively convey your sincerity, you can still move wadiz supporters’ hearts even if your photos aren’t quite professional-grade.
CEO Park Seong-jin @wadiz School, sharing practical storywriting tips you can apply right away
Q. I’m curious about practical tips for telling stories that even non-experts can apply right away.
One well-made GIF is more effective than 10 photos. I recommend structuring your content around eye-catching, standout GIFs. Focus on identifying scenes that best showcase your product’s features, how it works, and its strengths, and consider filming GIFs accordingly.
The first 30 seconds determine whether a supporter will engage with your campaign. This is because, by the nature of crowdfunding, most visitors are just “browsing” rather than people who came specifically to buy your product. Does that mean you should skip detailed explanations? No. You can place detailed explanations toward the end. Supporters who like the benefits you showcased in the beginning will be willing to read the longer text in the latter part as well.
Try creating a dynamic Story using motion graphics and text effects. Wadiz stories are filled with the many messages makers want to convey to their supporters. Adding font emphasis or effects (GIFs) at points where supporters might get a little bored brings a sense of rhythm to the story. Especially for longer stories, incorporating GIFs can help create a story that’s easy to read.
CEO Park Seong-jin @wadiz School, giving a lecture on how to write stories
Q. A final word for makers who find Story creation challenging
It’s important to clearly convey your sincerity and focus on the core elements of that sincerity. Rather than feeling pressured by other success stories, I encourage you to focus more on your own story.
“What moves people is always ‘genuine sincerity’.
It’s not a great story, ‘you’’s story.”
- Park Seong-jin, CEO of 26.7 Design Studio
- Content creation tips from a wadiz official partner! Want to check it out for yourself? Watch Wadiz School again
- Want to prepare a project with wadiz’s official partner, 26.7 Design Studio? Get a content creation consultation
<Official Partner Interview> Series
- “26.7 Design Studio’s” Tips for Writing Wadiz-Style Stories
- 'Dear ID': Creating Content That Sells Starts with 00
- How ‘Yorinoori,’ a food-specialized partner, infuses flavor into their Stories
- How ‘BTY,’ with a background in social commerce, reads the minds of makers
Text by Lee Hye-jin; Planning and Editing by Lee Eun-ah; Photos by Lee Hye-jin