[Official Partner Interview] #6. From Maker to Partner: The Success Story of “WorkSlow”
This content is
Episode 6 of the <Official Partner Interview>
series.
Don’t forget to bring this!
- Discover WorkSlow’s wadiz journey and success stories—from their beginnings as makers to becoming an official content partner.
- We’ll share the know-how of a maker that has been honored with two wadiz Maker Awards.
- WorkSlow has grown even further since becoming an Official Content Partner. Be sure to pick up some tips on business growth as well.
Partners with expertise and flexibility
A partner with a background as a maker
WorkSlow first partnered with wadiz under the brand name <OFFLEDER>. After achieving early success as a wadiz maker, the company took a major leap forwardby becoming an official content partner. WorkSlow, which continues to grow through constant challenges within wadiz, is currently experiencing its “brightest moment” more than ever before.
This is the growth story of a wadiz expert partner who embodies both expertise and flexibility. We sat down with Park Yeon-hong, CEO of WorkSlow, to hear the full story.
Park Yeon-hong, CEO of WorkSlow
Q. What kind of team is WorkSlow?
WorkSlow A story studio that brings together experts from various fields—. To bring a single Story to life, we work together from start to finish on every project.
At first, we launched projects as makers and prepared the stories ourselves. After successfully completing a funding campaign, our perspective broadened significantly. With this expanded view, we were able to grasp overall market trends—including consumers, demand, products, and the environment—and gained the insight to select items that reflect current trends. Our understanding of wadiz also deepened. As we began to anticipate even greater results, we became more active on wadiz.
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Left: WorkSlow’s photo shoot / Right: WorkSlow’s office during my time as a maker
Q. You were achieving great results as a maker before shifting your business focus to becoming a Content Partner. Was there a specific turning point?
As I gained experience on wadiz as a maker, I found myself with more opportunities to help acquaintances who were preparing to launch their own campaigns on the platform. There weren’t many people around me who had experience as wadiz makers. Thanks to this, I began participating in the process of planning and producing products across various categories. I created Stories (product detail pages) that captured these processes to introduce them to supporters and gather their feedback. As I repeated this entire cycle several times, I developed the ability to interpret a single business venture from various perspectives. That’s when I felt the determination to say, “Let’s really give this a shot!” and began actively pursuing my work as a partner.
Q. How did your work as a maker differ from your work as a partner? I’m also curious if there were any strengths you had as a partner who started out as a maker.
The entire WorkSlow team is constantly growing. Since becoming a partner, I feel like I’ve taken a significant leap forward. As a partner, I not only help the makers but also learn from them. I get to work alongside makers from various fields through the entire process—from business structure and operations to product development and launch. I think these are aspects I would never have seen if I’d only run my own brand. That’s why every day feels fresh and enjoyable.
My experience as a maker has been incredibly helpful in my work as a content partner. There’s a difference between understanding something intellectually and understanding it with your whole being, right? Because I know firsthand how much thought and decision-making went into preparing their products for wadiz funding, I approach every moment with genuine sincerity.
Q. You’ve won the Maker Award twice—I’m curious about your secret to success.
As a maker, I’ve launched various products, but WorkSlow’s first—and best—project was the “Off-the-Rack Brand No-Name Bag” project. I ran a total of five projects based on that single item. Each project achieved great results, and the final one reached the highest funding goal.
As a maker, what I valued most was product quality and my belief in my own products. I was so confident in the product that I returned with it five times. I think the supporters also recognized that it was a great product. I believe the success came from the combination of a great product, confidence, and authenticity.
No Name Bag: Round 1 /Round 2 /Round 3 / Round 4 / Round 5
Q. I’m curious about WorkSlow’s unique know-how for project success!
Reflecting on my experience as a maker, I believe that managing the project just as effectively as telling a compelling story is a key factor in funding success. In fact, sharing the know-how we’ve acquired through our own experiences as makers is one of WorkSlow’s core strategies. We generously share all of this with the makers who partner with us through WorkSlow.
Q. As an official content partner, what is your most memorable project?
I’m reminded of the project by a brandcalled “Modoris,”which featured a door handle product. Not only was the product itself excellent, but the brand’s CEO, along with his grandfather and granddaughter—the entire family—turned out in full force for the photo shoot, demonstrating their passion. While I always enjoy meeting makers, that day felt particularly warm, so it remains one of my most memorable experiences.
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The Modoris project photo shoot
Q. A final word from you as a senior maker and partner.
Focus on preparing your product slowly and meticulously. If you suddenly feel anxious, please remember WorkSlow. Experts from various fields have come together to do our best to help you with strategies optimized for wadiz. For parts that require specialized expertise, WorkSlow partners will take full responsibility through our “One-Stop Process.”
To makers just starting out, we send our cheer and a warm welcome; to makers already working hard, we offer our empathy and encouragement.
"I believe nothing can beat authenticity and dedication.
At every moment, WorkSlow is doing the very best it can.”
— Park Yeon-hong, CEO of WorkSlow
- Want to meet WorkSlow and learn from their expertise? Request a content production consultation
<Official Partner Interview> Series
- '26.7 Design Studio’s Tips for Writing Wadiz-Style Stories
- 'Dear ID': Creating Content That Sells Starts with 00
- How ‘Yorinoori,’ a Food Specialist Partner, Infuses Flavor into Their Stories
- How ‘BTY,’ with a background in social commerce, reads the minds of makers
- From Maker to Partner: ‘WorkSlow’s’ Journey to Success
Written by Lee Hye-jin, Edited by Lee Eun-ah