[Class] Reputable Lectures: Why You Need to Start Off Right

What do popular content and popular courses have in common? There’s a maker who started out as a diet influencer seven years ago and now teaches others how to become influencers through social media content creation. 

Creator Oh Eun-hwan, who topped the wadiz Classes/Consulting category by raising approximately 200 million won with over 700 supporters. Hear her story about what inspired her to start teaching, how she built trust with her students, and the happiness and fulfillment she finds in her work.

Why do you create content?
I’ll help you achieve your personal goals

A class by Maker Oh Eun-hwan, who ranked #1 in the Classes/Consulting category and #1 in real-time rankings

Hello, I’m Oh Eun-hwan, and I help people achieve their goals through content. Last August, I launched on wadiz a course titled <Become an SNS Influencer Just by Following Along>. With the support of over 700 supporters, it set a new all-time record and ranked No. 1 in the wadiz Classes/Consulting category. 

I’ve been teaching content creation under the name “Oh! I Achieved My Goal Through Content!” for some time now. At the request of students I met during those classes, I structured the content to be a bit more in-depth and launched it through funding. From how to become an influential influencer to the changes you’ll experience once you become one—in short, this course is specifically tailored for those who want to achieve their goal of becoming an influencer through content. 

I wanted to help people use content to achieve their own personal goals. While there are plenty of guides out there on how to use social media platforms, there’s a lack of guidance on how to first define your own goals and then create content tailored to them.

Whether your purpose for creating content is simply to keep a diary, to run a business, or to become famous—everyone’s reasons are different —and I wanted to show you how to start from your own honest goals.

Witha cumulative total of 6,000 students and
The secret behind a class that raised approximately 200 million won in funding

Maker Oh Eun-hwan teaching in person

The decision to plan this course was largely influenced by advice I received from our company’s advisor, CEO Park Jong-yun, who had been following my content activities .During my time as a diet influencer, I spent a long time on the front lines sharing information with people—such ashow to diet and how to take care of their skin .After observing thatprocess, he suggested I consider making teaching my career.

It was a perspective I hadn’t considered before. At the same time, I increasingly realized that there were many people in need of content creation know-how.I believed thatduring the economic downturn caused by the COVID-19 pandemic,the ability to promote oneself through content would be a valuable asset to many people. I wanted to share with them my firsthand experience as an influencer, as well as what I’ve learned over 20 years of studying psychology and business administration. 

Source: @eunhwan_kr (Oh Eun-hwan’s Instagram)

While studying psychology and business administration, I’ve always thought deeply about consumers. Through that process, I realized that the “ability to empathize”is both the essence and a crucial factor in understanding consumers.

You have to be able to identify and empathize with what consumers find most inconvenient or frustrating—and, consequently, what they need.

So, just as if I were having a one-on-one conversation with eachstudent , I carefully identified the things they might be curious about and the things that would be helpful to them. Thisis closely related to the secret to creating content that resonates with people. Even if the person who will view your content isn’t right in front of you, if you create it with the awareness that they’re right there, that content will ultimately attract attention—just like a magnet drawing people in.

The fast completion rate made possible by being a wadiz supporter and
a 5.0 out of 5 course satisfaction rating

Wadiz was a platform I’d been using regularly. I was one of those supporters who would read the entire long Story (detail page) of a project from start to finish. Especially since I’m an instructor who teaches content creation, I really wanted to give wadiz—a platform where you persuade people through content—a try.

What I noticed while running the funding campaign was that students completed the course much faster than on other platforms . Some finished the course in a single day, staying up all night, while others watched it two or three times over the course of a week and even reviewed the material . As soon as the Rewards were delivered, posts confirming course completion kept pouring into the Community.

The biggest reason this happened is tied to the characteristics of wadiz supporters. Since they’re the kind of people who read long Stories and consume them based on their own perspectives, I felt that many of them are quite intellectually engaged.

When I teach, I tend to ask thought-provoking questions. I noticed that our supporters found meaning and enjoyment in those moments. It struck me that they are people who enjoy the process of thinking. Ultimately, I believe that’s what led us to achieve a perfect 5.0 satisfaction rating.

High Course Satisfaction Among wadiz Supporters

After the funding campaign, that the course had gained more credibility. wadiz is a platform where results are transparently disclosed, and we can openly celebrate those achievements together.

As a result, many people told me that their trust in my course had grown compared to before, and that they felt reassured knowing they could simply trust the course and put it into practice. At first, I felt pressure to do well, but I’m truly happy that the funding campaign concluded successfully.

The charm of online courses that foster special connections

Behind-the-scenes of Maker Oh Eun-hwan’s online course filming

Personally, the best part of creating an online course was that it fostered a teacher-student relationship that went beyond the typical seller-buyer dynamic. That’s also why I’d highly recommend it to anyone who has the know-how but is hesitating to create a course.

There’sa sense of accomplishment when I use my expertise to create my own content and help people discover great products or information throughit, but seeing how my courses change people’s lives is a whole different feeling. It’sincredibly rewarding, and it makes me truly happy .I even find myself thinking that this is what real influence is all about. Thanks to that, I feel like my courses have grown just as much.

What matters most is my desire to
—that’s what matters most.

A scene from an actual meeting between students and Maker Oh Eun-hwan

If you’re someone who wants to start sharing your own expertise through class funding, I hope you’ll begin planning with a sense of gratitude—recognizing that your course will help you forge special connections. Since people are showing interest in and supporting your content even before it’s been released, approach it with the mindset of delivering exactly what they need.

I, too, will approach this with that mindset, and after successfully wrapping up the encore funding campaignsucceed, I plan to focus on publishing a book next year. Of course, I’ll continue the courses I’ve been teaching as well.

I also plan to develop new courses based on what my students need. If that happens, I’d love to launch another campaign on wadiz. I hope you’ll continue to follow my journey with interest.

Written by Jeong So-jeong,Edited by Han Ji-hye
▶ This content was first featured on the wadiz blog. If you’re curious about more stories on the blog, check itout here!