[Home & Living] Flower Subscription Services: Why Are They So Successful on wadiz?

#1

WHY wadiz Series
Why Do Flower Subscription Services Thrive on wadiz?

3-Line Summary 

• #1. Discovery: Flowers for myself, not as a gift for others. Consumer trends in the floral market have shifted. As a result, interest in “flower subscription services” has grown.
• #2. Succeed: More and more brands are launching flower subscription services on wadiz. Using the example of the Nufield maker, who raised approximately 20 million won in their first funding campaign, I’ll explain why flower subscriptions are bound to succeed on wadiz.
• #3. Expand: It’s not just about subscriptions. Discover the broader possibilities of flower-themed projects through wadiz funding.

#1. Discovery

The Flower Market Is Quietly Taking the World by Storm 

During the COVID-19 pandemic, when the world came to a standstill, one market continued to grow quietly: the floral market. According to Statistics Korea, floral production and consumption—whichhad been on a downward trend compared to the previous year —rebounded starting in 2020 and have been on an upward trajectory ever since.This stands in stark contrast to the gloomy outlook that had been predicted due to the reduction in in-person events and worsening production conditions caused by the pandemic. 

Particularly notable is the growth in imported flowers. The import market, which increased by nearly 30% (28.8%) from $81.71 million in 2020, surpassed $100 million in floral imports for the first time in 2021 and continues to show steady growth.

Changing Consumption Patterns: Becoming Part of Daily Life

Industry insiders unanimously agree that consumer trends in the floral market are shifting. They have identified a shift in related keywords. Unlike the pre-COVID era, when keywords related to the functional benefits of plants—such as fine dust reduction and air purification—were prominent, post-COVID keywords have shifted toward healing, hobbies, and interior design. 

Whether it’s the unusual growth during the pandemic, the rise of the “Monstera”—the flagship plant of “plant-terior” design—or the increase in flower imports, these trends become entirely understandable if the fundamental reasons behind consumer behavior have shifted. 

Taking on the Impossible: From Online to Subscription Services

For interior design, not just special occasions. From occasional purchases to regular purchases. From offline to online. As the reasons for purchasing changed, the consumption cycle shifted, and this shift in the consumption cycle even influenced consumption patterns. 

People wanted to buy flowers a little more often and a little more conveniently.That was the moment the green light went on for theflowersubscription platform <Kukka>.  As a company representative noted, “Every year, I feel that flowers are becoming a part of everyday life in Korea,” and <Kukka> is growing steadily, having achieved 10 billion won in revenue as of 2021 and successfully secured 16 billion won in investment. 

#2. Success

As consumer trends shift,an increasing number of brands are launching flower subscription services on wadiz. Why were makers who recognized the potential of the floral market able to make a successful debut through funding? Let’s examine this one by one through representative funding campaigns.

As Seen Through Successful Projects
"Why Do Flower Subscription Funding Campaigns Succeed on wadiz?"

NuField, a maker team comprised of founding members from Korea’s leading flower company, launched a launched a new brand via flower subscription funding. Offering a limited run of 300 bouquets—featuring “the same quality as S-class hotels”—priced in the 20,000 won range, they raised over 20 million won in just one month. What were the reasons behind the maker’s success in launching and growing their flower subscription service on wadiz?

① A pool of 5.6 million supporters,
allowing them to promote the service to a wider audience of potential customers.

Reasons for choosing wadiz, excerpted from the NuField maker’s Story

In today’s world, where people subscribe to everything from OTT services to dietary supplements, there may be a consumer market paying subscription fees for products or services the maker never even anticipated. Flowers are no exception. While the floral market has been quietly growing, the “flower subscription” model is still relatively new.  

That’s why the Nufield maker launched their brand on wadiz, drawing on their extensive experience in the floral industry . Introducing a product or service to a little-known market for the very first time is exactly the kind of story wadiz welcomes most. 

The maker reached out to more potential customers from wadiz’s pool of 5.6 million supporters to share the brand’s story and the value of their service. As a result, they successfully secured their initial customer base. This is a perfectly plausible outcome given that wadiz’s supporter base is eager to show interest in new challenges. 

② Reviews from the funding trial group,
conveying the service’s unique selling points without coming across as promotional

NuField’s differentiation strategy centered on “flowers you don’t typically see at your local florist.” As a maker in the floral industry, they drew on data and expertise accumulated over years to curate each bouquet, including both imported varieties not produced domestically and new domestic varieties. 

The maker conveyed this “specialness”—intended for prospective supporters— *through funding trial group reviews. Wadizsupporters arehighly interested in new products and services and pay close attention to the maker’s growth journey.That’swhy they’reable to providereviews that are more sincere than anyone else’s. 

In fact, the test group that received the maker’s flowers in advance didn’t just highlight the strengths; they carefully documented the pros and cons they experienced firsthand, as well as the reasons they would recommend the product. Prospective supporters considering funding then read these reviews and gained confidence in the service. Makers can convey the “uniqueness” of their service through the voices of “real” customers—in an authentic way that doesn’t feel like an advertisement. 

③ wadiz, where GIFs (animated images) make an impact,
capturing the vitality of flowers

360-degree surround view (surround view)로 촬영된 maker님의 꽃 일부 장면

How to showcase your product vividly. This isn’t just important for categories like apparel or tech, which feature unique materials or require specific operating instructions. Even for a flower subscription service, you need to convey the “value”thatsupportersfeel from each deliverymore vividly.You need to helpsupportersimagine the benefits they’ll get from this service. 

On wadiz, you can capture the vitality of flowers using animated images—GIFs. Since GIFs are widely used in most funding stories, wadiz supporters are already familiar with them. Our internaldata analysis even shows that GIFsattract more attention than static images.

The Nufield maker also used GIFs to capture a 360-degree surround view of a bouquet and scenes of arranging flowers in a vase. By capturing the flower arrangements the maker created in a way that looked even more realistic than the actual product, they were able to effectively convey the experience to supporters.

#3. Expand

If you’re a maker who finds it difficult to set up a subscription service, you can try your hand at other types of flower-themed projects. Explore broader possibilities on wadiz, the platform gaining attention as the first of its kind in the floral market. 

① Easily expand your expertise: Online Classes

If you’ve been teaching in-person flower arranging classes, this is a project you can start at any time. During the COVID-19 pandemic, when going out was difficult, Maker Seol Hae-nam filmed her own flower arranging videos to create a “Class That Comes to Your Home”. She put together kits containing fresh flowers and supplies so that supporters could follow along with the videos and create their own arrangements.

It doesn’t have to be a fancy video.That’s becausewadizsupporters place greater value on the time spent handling and arranging the flowers themselves. With simple, friendly instructions and high-quality kits to guide them, you can easily expand your expertise. 

② Another Way to Transforma Space: Accessories

The one thing attracting as much attention as the floral market itself is undoubtedly accessories that complement flowers. Maker Kim Myeong-jae designed the “Modular Ceramic Vases” through funding, allowing users to assemble them to suit their individual tastes. The design, featuring subtle pastel tones, perfectly complemented the beauty of the flowers.If you’re finding it difficult to stand out with the flowers alone, expanding your offerings to include vases and other accessories that complement them is another effective approach. 

🔗 If you found Episode 1 of the “WHY wadiz” series, “Flower Subscription Edition,” helpful,
please click the “Share” button above to share this article with makers you know.

Written by Joo Hee-jae, Han Ji-hye Edited by Han Ji-hye Design Jeong Yun-bi