[Ads Were the Easiest #1] Understanding the Different Types of wadiz Ads

This content is
<Advertising Was the Easiest>
series.

Don't forget to take this with you!

• What advertising products are available on wadiz, which operates a bit differently from typical e-commerce platforms?
• what features each advertising product offers
• and how to apply for them! We’ll walk you through it step by step.
  
  
  

An opportunity to promote your project to more supporters
'wadiz Advertising Service'

About 1,500 projects launch on wadiz every month. Even as you read this, countless makers are introducing their Rewards and connecting with supporters who recognize the value of those Rewards. Amid the countless new projects launched every day, it’s crucial to connect with supporters who are interested in your project as soon as possible. That’s where wadiz Advertising Service.

As you likely know, wadiz is a bit different from typical e-commerce platforms. Unlike e-commerce platforms where products are listed and sold continuously, projects on wadiz follow a unique journey: [Launching Soon] → [Project Launch] → [Closed]. Therefore, advertising on wadiz needs to be a little different from standard advertising. The wadiz Advertising Service provides the optimal moments to connect with supporters at every stage ofyour project’s journey. You can expose your project to more supporters and effectively drive conversions—such as sign-ups for notifications and project participation (purchases).

For makers who have heard of wadiz’s advertising services but are unsure about which products to use at what stage, we’ve prepared the <ADVERTISING Was the Easiest Part> series. In this first installment, we’ll introduce the types of advertising products available on wadiz and their features. 

wadiz Advertising Services at a Glance

wadiz’s advertising services include ① wadiz Display Ads, ② Push Ads, and ③ Targeted Ads .

	wadiz Display Ads	wadiz Push Ads	wadiz Targeted Ads
Definition	Banner-style ads displayed in specific locations on the wadiz website and app	Ads in the form of messages or content delivered via specific notifications	Targeted ads on external platforms such as Facebook and Instagram using wadiz’s database
Target Audience	Users currently using wadiz services	High-loyalty users who have consented to receive wadiz’s various benefits and news updates and have subscribed to the official wadiz KakaoTalk channel	High-value users and lookalike audiences based on wadiz’s user data
Ad Examples
Where to Apply	wadiz Ad Center	wadiz Ad Center	wadiz Biz Center

1. Display Ads

Wadiz is a lifestyle design funding platform with over 5 million members. More than 10 million users visit wadiz every month in search of new ways to live. In other words, it’s a place where users highly likely to participate in your projectare actively engaging in real time.

What serves as an eye-catching billboard at every turn as they come and go is wadiz Display Ads. Display ads are a common form of online advertising—banner-style ads composed of images and text. You can place your ad on the most prominent ad spaces within the wadiz service, where supporters are highly active. This allows you to raise awareness of your project among highly engaged users browsing wadiz and effectively drive conversions such as sign-ups for notifications and project participation (payment).

2. Push Notifications

Among wadiz supporters, there are highly loyal users who have agreed to receive promotional and marketing information—specifically to get notifications about wadiz’s various benefits and news—and who have even subscribed to the official wadiz Kakao Channel. wadiz Push Adsrefers to ads that send promotional messages specifically to these highly loyal users.

In particular, the ability to precisely target specific groups is the biggest advantage of push ads. You can select target groups—such as men or women, highly engaged wadiz users, or highly engaged users tailored to a specific project—and send advertising messages to them. We recommend running push ads once you’ve gathered a certain number of supporters and accumulated positive project results. Since these messages are sent via the wadiz app and the official Kakao Channel, they are effective at creating a sense of momentum and expanding brand awareness, helping to maximize your project’s visibility.

3. Targeted Ads

wadiz Targeted Adsrefers to ads where your project is displayed on Facebook and Instagramusing the wadiz Pixel (a code installed on your website to measure and optimize ad campaigns and build target audiences).

On META (formerly Facebook), where wadiz Targeted Ads are displayed, the platform collects data on the actions taken by users who view the ads (such as clicks, visits, notification sign-ups, and funding) to identify users with an increasingly high likelihood of conversion—such as “people most likely to click on the ad” or “peoplemost likely to make a purchase .” As the system learns in this way, the adsare optimized. At the same time, by targeting users who have had positive experiences on wadiz—including past purchases—the ads drive rapid conversions (such as signing up for notifications or participating in projects), helping to boost your project’s performance. In fact, these ads deliver results that are more than eight times higherthan whatmakers achieve when running social media ads on their own.

Makers running a project on wadiz for the first time may find it difficult to immediately identify who is “most likely to show interest in and participate in their project.” In such cases, wadiz Targeted Ads act as a bridge, identifying “people most likely to participate in your project” from among general potential customers active on social media and directing them to your project. For this reason , we strongly recommend running wadiz Targeted Ads.

Another major advantage is that you can set up and manage your ad campaign—including its duration, budget, and creative assets—directly through the Biz Center, while also reviewing ad performance via reports. By reviewing reports that break down data by target group (non-targeted/retargeted) and by the gender and age of your ad audience, you can gauge how positively people are responding to your project’s ads and identify which target demographics are responding most favorably. Based on these results, running push ads and display ads in tandem can generate even greater synergy.

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Would you like to learn more about our advertising services?

Please contact us via[Submit an Advertising Service Inquiry]. If you include your maker and project information in your inquiry, we can review it more quickly.